As an important part of a country's comprehensive national strength, "soft power" refers to the intangible influence released by a country relying on the attraction of its political system, the appeal of its cultural values and the affinity of its national image. It has profoundly influenced people's views on international relations. "Soft power" mainly includes the following contents: First, the attraction and appeal of culture. The second is the attraction of ideology and political values. The third is the morality and legitimacy of foreign policy. The fourth is the affinity when dealing with state-to-state relations. The fifth is the attraction of development path and institutional model. The sixth is the ability to guide, formulate and control international norms, standards and mechanisms. Seventh, the degree of appreciation and recognition of a country's international image by international public opinion.