There are many small round tables in the health examination center, which provide tea bags and coffee for those who are resting and waiting for health examination. This atmosphere of "no medicine, only coffee" also makes people feel like they are in a coffee shop and forget that they are in a health check-up center.
High-end instruments and equipment plus professional doctor team industry evaluation second
Zhang, director of the hospital health management center, said that the business philosophy of the health check-up center is "to let people know their health status through regular physical examination, so as to stay healthy." The capacity of the health examination center can carry out about 120 person-times examination every day and serve 24,000 people a year.
In 20 15, Vision magazine evaluated 426 hospitals and 46 health check-up clinics in Taiwan, among which Guangxin Hospital won the second place with its high-priced and novel equipment and high reputation in the industry. Zhang pointed out that the reason why he was able to get the second evaluation result was mainly due to two advantages.
The first is the team of doctors responsible for various physical examinations. It is composed of more than 20 senior attending physicians, who are scheduled according to the class schedule every day. After the examination, they will personally explain the physical examination report to the subjects. If there are any problems after the physical examination, they will immediately consult other departments and arrange referral services to provide follow-up medical services.
Second, new cutting-edge medical instruments and equipment. For example, positron emission tomography (PET/CT), which costs more than NT$ 70 million, has an accuracy rate as high as 90% in cancer screening and analysis, and can judge whether a tumor has metastasized. It also has resolution and low radiation dose, and can quickly complete full-body photography at one time. At present, about 400 cases of cancer have been found in a total of about 40 thousand physical examinations, and the detection rate is about 1%.
In addition, positron emission tomography (PET/CT) cancer screening, magnetic resonance imaging (MRI) health examination, computed tomography (CT) heart health examination, cardiac coronary angiography (CTA), low-dose computed tomography (LD-CT) and other instruments and equipment are all concentrated in the health management center on the second floor underground, and the examinee can carry out multiple advanced examinations at one time, and the examination environment is separation of diseases and examinations.
It is worth mentioning that there are currently 25 kinds of cancers and 12 kinds of neonatal diseases in Guangxin Hospital (see table 1 and table 2). It is hoped that people with family history can achieve the effect of early detection and early treatment through screening.
Health examiner 7 becomes an individual? 30% are customers of Guangxin related enterprises or other companies.
Zhang said that at present, 70% of customers in the health inspection center are individual customers, with an average return rate of 40%. This is because Taipei people have a high awareness of health check-ups, because of geographical relationship, many people are introduced by customers to relatives and friends for health check-ups, and because they are favored by foreigners. At present, about 65,438+0% of individual clients who come to Guangxin Hospital for health examination are foreigners.
"In addition, 30% of the health check-up customers are employees of Guangxin related enterprises or enterprise groups that have cooperative relations with Guangxin enterprises. Customers of other companies, such as Guangxin Life Insurance, provide employees with a fixed amount of health check-up fees for one year, and employees will choose their own health check-up centers. 」
Actively explore cross-strait and overseas markets
Zhang said that the hospital's business goal has always been to actively explore the cross-strait and international markets and integrate the resources of international medical units and health inspection units in the hospital. At the beginning of September this year, a health lecture for Taiwanese businessmen in Hangzhou was held at JW Marriott Hotel in Hangzhou. Liu Guangrong, President of Hangzhou Taiwanese Business Association, Zhou Baohua, Vice President of Hangzhou Taiwanese Business Association, Liu Yanyun, Chairman of Women's Federation and many other Taiwanese businessmen attended the lecture. Many people registered to the center for physical examination on the spot.
In addition, in June this year, Guangxin Hospital was also the first stop for the Philippine Taiwan Province Medical Industry Group to visit medical institutions in Taiwan Province. In May, Guangxin Hospital also participated in a briefing organized by the Taiwan Province Health Industry Group sponsored by the International Trade Bureau of the Ministry of Economic Affairs and implemented by the Foreign Trade Association in Yangon, Myanmar, to publicize information on medical and physical examination services.
Since 200 1, Guangxin Health Management Center has cooperated with the policy of "medical internationalization service" of the Ministry of Health, integrated the resources of hospitals, finance, insurance, real estate and leisure industries under Guangxin Group, planned and designed the travel health examination itinerary with health examination as the core, and received foreign dignitaries such as Palau President, Vice President and Speaker. Zhang said that the health examination center had just received ambassadors from Palau and Japan the day before.
Vision for the future development of Guangxin Health Inspection Center
In the future, Guangxin hopes to establish the service of a healthy private manager, because many individual customers come to DM for health examination. If there are personal health managers, they can provide continuous and systematic health examination suggestions within three years. For example, customers who are screened for colorectal cancer this year and have healthy results will be advised to have a heart examination next year to avoid repeated screening and help customers spend their wallets on the cutting edge.