A similar scene is also staged in the medical examination industry. The benign equity competition between Ai Kang and the United States has entered a white-hot stage. In response to the hostile takeover from the United States, Ai Kang has thrown out the poison pill plan. But this did not dispel the healthy offensive desire of the United States. On the surface, this is a simple oligopoly competition in the medical examination industry, but behind it, it will affect the interests of tens of millions of medical examiners in Beijing, Guangzhou and Shenzhen.
Regarding the current situation of the physical examination market in China, private and public hospitals coexist, and Aikang and Mei Nianda Health belong to the private category. Private medical institutions and public hospital medical centers face two different markets. Most private and foreign enterprises choose private medical institutions, while the customers of public hospitals mainly come from the government and enterprises.
Let's look at the business leaders on both sides of the war. Usually the boss of an enterprise determines the characteristics and future direction of this enterprise:
1, Zhang Ligang, founder of Ai Kang. I studied genetics at Harvard University, and I came from a regular school. After returning from studying abroad, he devoted himself to the Internet craze. First, I joined Sohu to take charge of content work. When he was about to be nominated as the first vice president, he chose to leave Sohu and co-founded E Long, an online travel website. Later, he returned to his old job and founded Aikang until he became the first in the medical examination industry.
2, Mei Nianda health Yu Rong, without any medical or related discipline background. Yurong University just graduated, real estate industry. Later, he joined the investment industry and accumulated rich experience. In addition to Meinian, Yu Rong is also the chairman of Tianyi Investment Group, which was established in 1998. Its four funds have invested in eight listed companies including Lei Bai Science and Technology, covering real estate, high technology, agriculture, securities, environmental protection and other fields.
Through data comparison, we can easily find that Zhang Ligang is an entrepreneur in a technical school, so his focus must be related to technical upgrading, that is, how to let people enjoy better physical examination through technical means. Yu Rong, more like a capital hunter, is not familiar with the medical industry, and what he is best at is capital mobility.
Now, Yu Rong hopes to gain absolute control over Aikang through capital speculation. However, people familiar with the capital market know that capital is the return. Once Yurong completes the acquisition of Ai Kang, the future medical examination industry will be completely changed.
First-and second-tier cities represented by Beishangguangshen and Shenzhen will enter a monopoly era, and the medical examination industry will completely lose its vitality.
This is definitely bad news for the medical examiner. In terms of quantity, private medical examinations have occupied half of the country in first-and second-tier cities. If the private medical examination enterprises merge into one, it will inevitably form a monopoly, thus completely losing its competitive vitality.
As we all know, if Aikang and Mei Nianda Health merge, it will immediately reduce the number of enterprises in the medical examination industry, thus increasing the market share of the merged medical examination enterprises. In the private medical examination industry, once the merger of Aikangmeinian is successful, it will inevitably form an oligarch in the private medical examination industry. There is no doubt about the formation of monopoly, and it is very likely to abuse its market position.
Economists have a very apt saying about the harm of monopoly: it may lead to price increase and output decrease. The reason is that under monopoly, demand is inelastic, and monopolists can increase profits by raising prices and reducing production. If so, the monopolist will not only embezzle the greater interests of consumers, but also leave some production capacity vacant, resulting in unnecessary losses of social resources, so monopoly will inevitably lead to economic inefficiency.
In the M&A dispute between Aikang and Mei Nianda Health, the motive of this merger is the power of capital. Although capital has become generous now, investors will not hesitate to take action when it comes to return on investment.
In fact, the side of monopoly that damages consumers' interests has been staged many times in the Internet industry, and it has intensified in recent years. Let's take the hottest online behavior as an example.
20/kloc-in may, 2004, Ctrip invested USD 30 million in tuniu. In April, 280 million held 30% shares in Tongcheng, and on May 20 15 held 37.6% shares in eLong for 400 million dollars. Since then, the industry has become a duopoly competition between Ctrip and Qunar.
At the end of 20 15, no one can escape. The end result is that the founder of Qunar. com left and the entire online travel market was occupied by Ctrip. The evil consequence of this is the decline in the quality of consumers' travel.
20 16 10, the overwhelming fake Ctrip ticket door broke out and swept the whole network. Ctrip's agents sell air tickets to consumers through point redemption, which is explicitly prohibited in the industry.
What to do after the merger is also unlucky. At the beginning of 20 16, at least eight companies broke out and stopped selling air tickets.
This actually reflects a problem, that is, after the competitors in the industry are eliminated by capital means, the demand for innovation in this industry has weakened sharply and the interests of consumers have been damaged. At this time, consumers are faced with few choices: because there is only one optional enterprise left in the industry.
Conclusion:
Once a monopoly is formed, medical examination enterprises will lose the motivation to upgrade their products and technologies, the service effect will be discounted, and the choice of medical examination people will be sharply reduced, and they will no longer enjoy differentiated services. For medical examination enterprises, even if technical products are not upgraded in the future, users will come for medical examination. The reason is simple: they have no other choice, and what is before them is a completely monopolized private competition situation and pattern.