Although Chery officials have not given a response so far, Pininfarina has released information. It doesn't really matter. It doesn't affect our curiosity about Kevin Rice, because his career is really wonderful. With 20 years' experience, I have worked in many car companies such as Opel, Ford, BMW, Mazda and Chery, and designed excellent works during my tenure. Today, we might as well take stock of the highlights of Kevin Rice.
Kevin Rice loved car design since he was a child. 1986 graduated from the world-famous Coventry University majoring in automobile design. After graduation, he worked for Opel, Ford, BMW, Mazda and other major manufacturers in the world. He also worked in Giorgetto, an Italian design master, and has rich experience in automobile design. He is a very successful designer.
In his resume, the most brilliant achievement is undoubtedly made in Mazda. About 1995, Kevin Rice first joined Mazda, and the rotor engine of the famous coupe ——RX8 was designed by Kevin Rice.
Kevin Rice left Mazda in 2000 and joined BMW. Until 20 13, Kevin Rice participated in the design of BMW Series 3 (20 1 1) and Series 4 (20 13).
In 20 13, Kevin Rice returned to Mazda and became the European design director. The well-known Mazda's Soul Design played a key role in promoting Mazda's exterior design. Later, MX-5, CX-3, Keruyue, RX Vision and MX5-RF were introduced. Among them, MX-5 also won the German Red Dot Design Award (the best design in product design category).
20181kloc-0/,a car designer with rich working experience in many car companies around the world, officially joined Chery Automobile as the vice president of Chery Automobile Modeling and the global chief designer, mainly responsible for the design of Chery's global passenger car products. Chery's high-end brand Starway is at the helm of Kevin Rice. During the leading design work, great changes have taken place in the vehicle design of Chery Automobile.
From the appearance of Starway LX Concept concept car to the release of E-IUV concept car at 20 19 Shanghai Auto Show, the minimalist shape has led the design direction of Starway brand in the next few years.
Later, the first mass production cars TXL and LX of Starway were officially launched, and the design essence of Starway's "intelligent aesthetics" has evolved from the early concept display to the final mass production state. The deep integration of intelligent technology and visual art makes the design convey rich emotions and show more imaginative modern beauty.
Secondly, Kevin Rice did more work to upgrade the current model during his tenure. New Tiggo 3, Tiggo 5, Arrizo GX and Tiggo 8 all have the shadow of his leading design, such as abandoning the traditional three-stage front face design and increasing the area of the net to create the visual impression of modeling elements such as strength.
2020 is the 90th anniversary of Pininfarina's founding. On such a memorable day, Pininfarina hired Kevin Rice, which must be recognition of his ability and high expectations.
Editor's comment: Kevin Rice, who is 56 years old this year, left Chery Group after only 16 months. It's a pity, but this is not the beginning of another surprise. This time, Kevin Rice returned to Turin, Italy, where he worked at 1988, where he started his career as a professional designer in Italdesign. I believe that Kevin Rice in Pininfarina can also bring us more excellent works.
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