Beauty, brand protection! Midea's development in the water purifier industry and small household appliances industry can be described as the same strain. Through diversified brand extension, continuous brand promotion and production outsourcing, Midea's water purifier production has strict quality requirements, and Midea's water purifier won the second place in the top ten water purifiers with a market share of 15%. And the market reputation and integrity are also 60%. As an old brand of home appliances, we have to admire every success of Midea.
Qingzhengquan healthy water purifier
Zheng Qing has a strong R&D strength, and its intercontinental R&D platform is composed of top water treatment experts from the United States, Germany, China, Britain, Canada, South Korea and Japan, which is the strongest R&D team in the industry. Has patented technology 15, including 5 invention patents. Zheng Qingquan Health Water Purifier developed and produced by Beijing Qingzhengyuan Technology Development Co., Ltd. is the first to adopt the world-class "super-core" technology, with advanced technology. All the filter materials imported from the United States and Europe are used, and the filtration performance is improved by 38% compared with ordinary filter elements. "Supercore" completely filters out chemical pollutants, physical pollutants and biological pollutants in water, and retains minerals and trace elements in water. At the same time, the water is mineralized, activated and weakly alkaline to supplement the necessary nutrition for the human body. Zheng Qing Health Water Purifier wins by technology and quality.
Qinyuan water purifier
Qinyuan, with large output; Qinyuan water purifier is a relatively large-scale water purifier in China at present, but there is a considerable gap in product quality and integrity between enterprises in Zhejiang and enterprises in Shenzhen. It is believed that with the development of the market, the biggest advantage of Qinyuan water purifier is capacity, and the most important thing is to improve product quality. The most urgent thing to be solved is to upgrade the products and eliminate the outdated filter bucket water purifier. I believe Qinyuan can become a veritable top ten brand enterprise. Qinyuan occupies the top ten brands with a market share of 1 1% and a reputation index of 2 1. I believe Qinyuan can make persistent efforts and do better.
Anji er water purifier
Angel, a brand of water purifier that started with drinking fountains; This brand, which makes consumers and agents lament, has lost its position and value in the lack of brand values after repeated changes. It is also the shackles of China's enterprise development and an urgent problem to be solved in brand development. Don't let the brand decline in development, but constantly inject blood. The loss of product quality and integrity made Angel a victim. If we can have the attitude of a beautiful enterprise, I think the enterprise can develop better and move towards long-term and endless vitality.
Li Sheng water purifier
Li Sheng, single product; Li Sheng water purifier is a powerful manufacturer in the water purifier industry. As one of the top ten brands in the water purifier industry, Li Sheng Water Purifier has also made great efforts in product quality. But the single defect of the product is difficult to make up. Li Sheng water purifier takes a high-end route, with higher price and requirements for dealers and agents, but it is also difficult to resist the opposition of agents and dealers. The main business of Li Sheng water purifier is still large-scale sewage treatment. Li Sheng's market share is 5%, while its reputation index is 30. This is also a common phenomenon in domestic enterprises at present, and the integrity needs to be improved.