2. Competitive pressure: There are already many snack products with richer tastes and nutrition on the market, including various nut products, biscuits, cakes and so on. These products are all competitors of peanut fudge, which has formed a certain market pressure on them.
3. Price: Due to the cost of raw materials and manufacturing technology, the price of peanut fudge is high, and there are many cheap substitutes for consumers to choose from in the market, which also makes peanut fudge have a certain disadvantage in price.
4. Brand influence: The brand awareness and influence of peanut fudge is relatively low. Compared with some well-known brands, it lacks obvious advantages and differentiated features, which also affects its sales performance in the market.