1, the concept of visual communication and the definition of beauty.
Visual communication refers to information transmission and communication through visual elements. These visual elements include graphics, images, words, colors and so on. Beauty, on the other hand, is a subjective feeling and people's evaluation and judgment of things. In visual communication, the elements of beauty can increase the effect and attraction of communication, so as to better convey information and arouse the audience's * * *.
2. The combination of visual communication and beauty.
Transmission of visual beauty: visual communication creates beautiful feelings through graphics, images, words and other elements, which can come from the arrangement of design elements, color matching, content presentation and so on. Aesthetic feeling can attract people's attention and enhance the effect of communication. Symbols and metaphors of beauty: Visual communication can express the concept of beauty through symbols and metaphors.
Use elegant fonts and typesetting to express a noble aesthetic feeling, or use bright colors and lively designs to express a cheerful aesthetic feeling. These symbols and metaphors can strengthen the information expression of communication and make the audience understand its connotation more deeply.
3. Visual communication and the development trend of beauty.
With the progress of the times and the development of society, the relationship between visual communication and beauty is constantly developing and changing. Now people pay more and more attention to environmental protection and sustainable development, so designers begin to pay more attention to the use of environmental protection materials and the concept of sustainable development to design. With the continuous progress of technology, digital design and virtual reality technology also provide more possibilities for the combination of visual communication and beauty. In the future, with the development and application of artificial intelligence, artificial intelligence will also become one of the important means of combining visual communication with beauty.
The influence of visual communication:
1, which affects the audience's perception and understanding.
Visual communication transmits information through visual elements such as graphics, images and words, which can directly affect the audience's perception and understanding. In advertising, vivid images and bright colors can attract the attention of the audience and stimulate their desire to buy. In publicity and education activities, the use of charts, images and other elements can express complex concepts and data more intuitively and help the audience better understand and remember.
2. Affect the mood and attitude of the audience.
Visual communication can not only convey information, but also influence the mood and attitude of the audience through visual elements. By using warm colors and soft lines, we can create a warm and comfortable atmosphere and make the audience feel relaxed and comfortable. On the contrary, using cool colors and tough lines can create a serious and solemn atmosphere and make the audience feel nervous and awe. Visual communication can influence the attitude and behavior of the audience through emotional appeal.
3, affect the audience's behavior and decision-making.
Visual communication also has a great influence on the behavior and decision-making of the audience. In the business environment, displaying the characteristics and advantages of products and comparing them with competitors can influence consumers' purchasing decisions. In political elections, the shooting angle, light and expression of candidates' images and publicity photos will affect voters' judgment of their images and abilities. Visual communication can influence the decision-making process by influencing the audience's cognition, emotion and behavior.