A "point" in the sense of graphic design can be a shape, a color, a small photo or an image, and the point can be presented in any form. The following is about the application of dots in graphic design, which I searched for you. Welcome to read, I hope it will help you! For more information, please continue to pay attention to our fresh graduates training network!
The "point" in geometry simply means that the position has no area and direction. As one of the modeling elements, "point" plays an important role in plane composition. Although "dots" have been widely used in the surface decoration patterns of ancient handmade products. However, today, contemporary designers still use various variations and arrangements of "points" to reproduce the amazing artistic charm of "points". The means of composition used in graphic design art can be described as different styles and schools. But one of the forms that can best express the spirit of the times is the composition and application of "point". Throughout the past ten years, the expression forms of "point" in graphic design art can be roughly summarized into four types:
First, emphasize uniformity and form the beauty of order.
The beauty of order is also the beauty of rhythm. It is contained in a strict pattern with the same size, equal spacing and crisscross. Uniformity is easy to get into stagnation. However, the final position will also produce excellent works with great personality. The logo designed by Jin Diqiang, a famous designer in Hong Kong, for "Hong Kong United Enterprise Co., Ltd." is a typical example of taking point as the object of appeal. According to the nature that Hong Kong United Enterprise Co., Ltd. has no fixed business scope, does not sell goods, and focuses on trade development, it has adopted their business policy of careful calculation and striving for profits. This symbol is expressed by the special material characteristics of abacus. The abacus has a history of more than 2600 years. Because the abacus formula is easy to remember and use, it was widely used in the world before Arabic numerals appeared. It is called a major reform of calculator in human history, and it still plays its unique role even today when electronic calculators are popular. In particular, a series of beads are arranged in the rectangular shape of an abacus, and the specific points of the beads are skillfully combined into the abbreviation of the English name "aic" of Hong Kong United Enterprises Co., Ltd., which shows its industry characteristics, makes heterogeneous and isomorphic things leap into the spiritual level of the logo beyond its nature and attributes, and endows the logo with ideological and rich connotations. Wait, there are many more.
Second, the use of natural scattered composition, resulting in a variety of visual effects.
If uniformity is like percussion with a strong sense of rhythm, then the scattered point composition is the beautiful music of silk and bamboo. Scattered points are lively and changeable, scattered but not chaotic, and the changes are orderly. Designers need to perform frustrating operations without showing their emotions. The poster design for the concert of Swiss designer Sir Nicholas Te Rossler, Nicholas himself owns a jazz concert hall, and he can do whatever he wants with all jazz designs. Nicholas pays attention to various life forms, such as weddings, plays and industrial exhibitions. Even a small kaleidoscope can inspire him to show that a group of saxophonists are constantly changing with the rhythm and pace. He uses the composition of natural scattered points to produce changeable visual effects. Very natural, unpretentious, showing a wonderful artistic realm. Just like the diversity of prose styles, it is difficult to sum up the laws of scattered points.
Third, adopt similar combinations to show the style of the times.
The shape of "point" is not limited to circle, but also can be square, triangle, rectangle and irregular. But the size of its area, of course, should be limited to the visual effect of "point". On the network composed of equal intervals, transforming the points of a unit or a group of units into one or more of the above other shapes is called similar grouping combination. The combination of similar groups is characterized by uniform changes. The binding of "Encyclopedia of General Society" was completed by Kangping Sugura, a famous contemporary Japanese designer. This is a big book with volume 18, and the hardcover cover material is plastic-coated paper with cool yellow tone. The cover pattern is composed of dots, squares, diamonds, crosses *** 126o and other shapes 12, which are evenly distributed on the cover of 16. The processing technology is bronzing and anodizing, and the decorative effect of embellishment makes this encyclopedia more luxurious and elegant, and its connotation is richer. The cover decoration of "Eriko Kusuda's Emotional Science" is a similar group combination, but it is more spatial. Firstly, 9 horizontal and 6 vertical elegant color dots of different colors are arranged on the layout at equal intervals, and then different geometric patterns are overprinted on each color dot, among which 5 dots overprint graphics with different sizes of slightly broken points related to the content, which makes the picture lively and readable.
Fourth, the borrower skillfully uses Chinese characters to form the expression of ideas.
Generally speaking, square characters including Chinese characters are visually arranged and combined into points, so Chinese characters can also be used as decorative materials for points. In many of Mr. Jin Daiqiang's works, there is an important element DD red dot, a scarlet bright red dot. He said, "The red dot is a visual element and a spiritual element that I started to derive in the1980s. It can integrate my design concept and convey rich information with life. " As he said, the recurring red dots in his works have become important visual and spiritual elements in his design. Teacher Jin's wonderful combination of red dots in different works has become the finishing touch, which is both surprising and amazing. In more than ten years, the red dot has entered his works many times. As a visual element, the red dot is actually a center and focus in the artist's works. As a spiritual element, the red dot is the condensation and explosion of the artist's spirit in his works. The red dot itself is a meaningless symbol, but when it is with other elements in the work, it can produce infinite connection and unusual profound significance. The artist is the red dot here, and the red dot is the artist. This is a kind of agreement between the artist's mind and things, and the intersection of artists and others, society and nature. For example, in the poster of Teacher Jin's Caring for Nature (1992), the red dots in the rice paper with layers of stones are not only the wounds of nature, but also the eyes of human conscience, so as to protect the environment and nature. In the poster of "Special Comment on Jin Daiqiang's Works in Japanese IDEA Magazine" (1999), the red dot is a symbol of creative spirit. At the same time, the red dot, as the main element of the Japanese flag pattern, symbolizes the magazine's view of Japan, and also points out that the magazine evaluates Mr. Jin Daiqiang's works from the Japanese perspective. Similarly, the poster of "Thirteen Famous Hong Kong Painters in Nagoya" also expresses this creative spirit.
The application of the plane composition law should be organic, and the formula should not bind itself. The combination of "points" formed by square characters and "points" in geometric figures is also innovative. Today's designers are endlessly exploring the artistic expression and appeal of "point". It is precisely because of this that "point" is also more inexhaustible artistic expression and appeal. It is hoped that graphic designers will attach importance to "point", the most basic modeling element, and stimulate and record the shining world of ideas in artistic thinking activities.
How to make a hot creative poster? First, let's take a look at what is a good hot creative poster.
Then the most familiar case is probably Durex's, such as this one:
When we disassemble some elements in Durex's hot creative poster, we will find these points:
Self element a
Hot spot element b
Insight element c
Express their views
The method of combining elements to generate new ideas was actually put forward by the advertising master JamesWebbYoung as early as last century.
James webb Young believes that "creativity is a new combination of old elements".
Although this definition is not completely accurate, it is a method to stimulate creativity, and it works well.
Therefore, in the future, we will make a popular creative poster, which can be divided into four steps:
1. List the keywords of your product/brand. (It can be the key words of physical attributes, emotional attributes, values, brand concepts, etc. )
2. Analyze hot spots and list the key words of hot spots. (For example, from representative elements, symbols, allusions, concerns, slots, etc. Hot spots. )
3. Express your opinions by combining your own products/brands and hot keywords.
4. Add insight to your point of view.
"Create an original article every day to teach you how to do marketing", and pay attention to WeChat official account "Marketing Flight" by Shoupeng Wang.
What creative posters have you seen to pay tribute to unpaid blood donors? The state encourages blood donation without compensation. With the progress of society, more and more people donate blood for free, which has contributed to the country's medical cause. Blood is a scarce public resource. Because of blood type, a lot of blood is scarce in practical application, which is particularly important. During the epidemic, due to the rapid spread of the disease, it is an important guarantee to save lives. In order to ensure the orderly progress of medical care, many institutions encourage everyone to donate blood. Moreover, as long as you donate blood regularly and appropriately, it will not only affect your health, but also send hope to those in need.
First, everyone gave a little blood, and their hearts were warm.
The main color of this poster is a big red heart with two clenched hands, a big hand and a small hand. Holding your hands in your heart means that everyone has donated blood, which will make people feel warm. The main color of this poster is big red, which symbolizes that people's blood is bright red, indicating that blood donation is a way of giving love. Donating blood can make your heart brighter and your life more youthful and powerful. Through this poster, we can see the true meaning of blood donation.
Second, if everyone gives love, the world will be full of love.
Advocating blood donation without compensation is actually a test of human nature. Many things seem to become cheap when they become free, but many things can only reflect people's noble character through free. On the poster is a pair of hands holding a big red heart, which means giving one's love with both hands and voluntary blood donation. Through this style of painting, posters encourage everyone to donate blood voluntarily and contribute to the medical cause of the country.
Third, giving love has no national boundaries.
The main composition of this poster is also a pair of big hands holding a big love. The only difference is that great love is made up of many little loves, and love has a letter on it. In addition, the color of big hands is also composed of many colors. First of all, the letter ABO stands for blood type, which means encouraging people of all blood types to actively donate blood. On the other hand, various colors also advocate people from all countries to actively contribute their love.