E-commerce has the potential to overcome market obstacles and connect consumers with enterprises, which can create jobs directly, as well as through logistics services and other links in the broader e-commerce ecosystem. E-commerce can enable rural residents to enjoy convenient, fast and cheap goods like urban residents, improve consumption level, narrow the gap between urban and rural areas, improve economic efficiency and promote economic growth by reducing information asymmetry.
The future of e-commerce is that the proportion of online shopping in the total retail sales of social goods in China has exceeded 10%, far exceeding that of developed countries in Europe and America. Some research departments predict that by 2020, online shopping in China will account for more than 50% of the total retail sales of social goods.
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The volume of e-commerce continues to expand, some physical stores have been replaced, and physical retail has gradually shrunk-the dispute between the two economic forms has its realistic background.
Experts pointed out that in fact, the virtual economy and the real economy showed a trend of integration. According to the plan, by the end of the 12th Five-Year Plan, the proportion of enterprises selling online in China will increase to 32.6%, the market size of e-commerce service industry will reach 1.98 trillion yuan, and the number of employees related to traditional industries and emerging formats will reach 26.9 million. E-commerce has become an important field of innovation and development of various enterprises and a strong support for promoting employment in an all-round way.
People's Daily Online-Report: E-commerce will promote employment and inclusive growth in developing countries.
People's Daily Economic Review: Where is the future of e-commerce?
People's Network-China's e-commerce has great prospects.