Ordinary people have their own experience in reading. At this time, we might as well write a more specific experience. Writing good experience is conducive to improving our writing ability. Is there anything we will miss when writing our own ideas? From this, I collected and sorted out the experience of writing activity planning for you. Thank you for your reference.
Write the experience of event planning 1 Event theme: Everyone knows honesty, and everyone stresses honesty.
Activity purpose:
Through various and colorful educational activities that conform to the young pioneers' psychological characteristics and growth laws, education guides the players to learn how to be a man, how to do things, how to learn and how to get along with others. Improve the team members' civilized and moral level in an all-round way, so that they can develop healthily in terms of ideology, morality, ability, body and psychology, and be an honest and trustworthy Jiangcunwa. Create a good class spirit and style of study that everyone is honest and trustworthy.
Activity time: 65438+February 65438+February 65438+February 30th.
Activity arrangement:
1, honesty story meeting, honesty motto exhibition. At the morning story meeting, each class and squadron made the players understand the harm of lack of honesty and the importance of honesty by preaching honesty stories and collecting honesty aphorisms. Friendship squadron can exchange interactive activities.
2. Formulate a convention on class civilization. Each class and squadron should formulate a class civilization convention, write it on the class blackboard, and put forward their own slogan of honesty, which will be supervised and implemented by teachers and classmates.
3. Honesty will accompany me to grow up in the theme class meeting. With the theme of "Everyone knows honesty, and everyone stresses honesty", seminars and debates can be organized in classes and teams, so that students can understand the basic content, requirements and significance of honesty education in the activities, form a good atmosphere for everyone to know honesty and lay the foundation for everyone to stress honesty. The following contents can be selected: honesty, honesty and friendship in our class, honesty stories, what is honesty, honesty and learning.
I also worked as a public relations minister in the school organization for a period of time, and I also clearly understood the planning links and contents of many activities because of my work. I have also planned many activities, both successful and unsuccessful. Now let me make a summary of the activity planning. I hope it will help you a little. .
To plan an activity, we must first make clear the theme of the activity. We must grasp the essence. Every activity has its own background. Promote campus culture and disseminate relevant information. )
After defining the theme, we have to think about how to better express the propaganda theme. What content to use and how to set the content. What is the activity flow?
Many people are discussing in the early stage of activity planning, such as what kind of programs should be set up, how to combine each activity compactly, how to distribute prizes and so on.
I can tell you that these are secondary. We have a more important problem to figure out. This is how to enhance popularity.
If there is no popularity, no matter how good the activity is, no matter how wonderful the program is, and no audience (participants), everything is empty talk.
People are full of curiosity. According to the herd effect, as long as people flow upward, people behind them will not join or watch unconsciously. What kind of activity results can be called success. That is, there is a large flow of people and wonderful activities. Among them, people are the main ones. As long as the flow of people comes up and there are participants in the following activities, the activity is half successful.
During the activity planning, we must make clear the following contents:
1. The activity has one and only one principal, and the task leaders of each group are responsible for the principal. This can form an obvious authority, better cooperate with the main line of activities, and there should be no situation where there are too many responsible people, too much work, disturbing the order, and no one is responsible for the final consequences. As long as the core of rights is clear, the organization team has the backbone. In order to better implement rights and responsibilities. Avoid the phenomenon that the first question is shirking each other, which will affect the team spirit and lead to the phenomenon of power without responsibility.
In this activity, we should conscientiously implement this main line. In practice, many times, the content of activities will deviate from the theme. This will cause participants and onlookers to be at a loss about the activity, form confused thinking and have a negative impact on the overall effect of the activity.
3. Here, we still need to raise the flow of people (popularity). This question is very important. To put it bluntly, it is to create momentum. With the flow of people, activities have a basis for progress. It is conceivable that the content of the activity is wonderful, but it is not popular. Is this activity meaningful? There are many ways to create momentum, such as sound effects (hearing) and visual effects (scene layout).
4. During the activity, some staff members should be arranged to mingle with the crowd, mainly for the purpose of "heckling", that is, to match the content of the activity and use these people to stimulate the atmosphere. If the prize value is relatively large, these people can be invited to participate in the activities of winning high-value prizes. (The saved activity fee will eventually be used by the organization, and this valuable prize can also be rented (after all, the winners are all ourselves). It is also a good way to mobilize popularity with generous prizes, but you must make sure that such prizes will not flow out.
It is impossible to foresee all emergencies when planning all activities, and these details need to be handled flexibly by the main person in charge of the activities. This is also the most test of the experience of the person in charge. These problems are incomprehensible without personal experience.
Experience in writing event planning Part III: Background and purpose of the event:
20xx April 22nd is the 47th Earth Day. The theme of this year's activity is to cherish the earth's resources and change the development mode-improve the efficiency of resource utilization. In order to raise the public's awareness of saving and intensive use of resources, cultivate children's awareness of environmental protection from small things around them, and show the good spirit of thousands of infants, teachers and parents in Qian Qian, Wanying Education Institution will launch an environmental protection theme activity to save resources and protect the environment on April 19. We humans have only one earth. Let's love and protect her together.
Second, the organizer:
Provincial Women's Federation and Civilization Office
Three. Organizer:
Xxx Fiona Fang, public channel * * *
Fourth, the activity time:
April 19 (Sunday) 9: 30 am-11:30 am
Verb (short for verb) Location:
Juzhou park
Target audience of intransitive verbs:
Children, families and park visitors in Wanying Oriental Garden
Seven. Activity preparation:
1. Personnel: 65438+ 0 person in charge of the park, 40 households and 5 instructors (including logistics).
2. Environmental protection products: environmental protection guards' no-smoking signs and chest stickers (uniformly printed), environmental protection propaganda masks (homemade) and environmental protection paper bags (homemade).
Eight. Activity flow:
1, travel by subway or bus, promote environmental protection in the car, and the media will follow the interview.
2, the opening song and dance, the host announced the start of the event.
3. Leadership speech
Step 4 read the proposal
5. Group activities and media follow-up interviews
6. End of activity
Nine, matters needing attention:
Teachers and children need to wear garden clothes, environmental protection guards chest stickers, children need parents to accompany them, pay attention to traffic safety and activity site safety.
The experience of writing event planning article 4 My best type of planning is event planning. What I want to say below is the main points of excellent activity planning. After so many years of planning experience, the essence of an excellent event planning is mainly reflected in the following points:
1. According to the overall requirements and background environment of the activity, plan a classic theme as the head;
The theme of classics is not how gorgeous its words are, nor how profound its literal meaning is. Classic is that it must meet three requirements:
Must be original; Must be related to the theme; It must hit the nail on the head.
Just like I see someone saying PK now, I think it's vulgar, uncreative and copy it mechanically. Just like the planning background of this meeting, the education activities are organized by the Social Science, Education and Health Department of Yangzi Evening News. After the college entrance examination, it is of great social value to organize college entrance examination students, especially outstanding students, to exchange learning experiences and learning methods. Showing off outstanding students should be led by Tsinghua and Peking University, the darling of these days. So an idea came into being: It is a good thing to call prospective students who have been admitted to Tsinghua and Peking University this year to Nanjing to give lectures to students and parents in Nanjing and impart experience and methods.
2. A reasonable, detailed and executable implementation plan.
As the chief planner, it is necessary to make a scientific implementation plan according to the overall planning plan, according to the time and steps. This implementation plan must include the sub-link names (such as publicity group, decoration group, meeting group, financial group, etc.). ) and implementation control schedule. Only in this way can activities be comprehensively and timely promoted and controlled.
3. Notebooks that make the finishing point
In the process of organizing activities, as the general planner, I need to prepare a small notebook to record the work that happened suddenly or didn't care about in the process of organizing activities. When summing up the activities in the evening and making the implementation plan for the next day, you can join the implementation plan to ensure the development of some work.
4. Action plan with fixed backbone and flexible branches
In the process of organizing activities, the transfer of personnel is also very important. The chief planner, the person in charge of the sub-link and other key positions shall not leave their posts without authorization, and the branch personnel in each sub-link may be transferred laterally. This move is mainly to ensure that people do things, fewer people do more!
5. Enable high-tech equipment.
If you use walkie-talkies, monitoring equipment and other equipment, you can greatly improve the efficiency of the activity organization process, especially for activities with large space-time span.
6. Strong and effective execution.
Cultivating executive team is one of the basic elements of event planning, especially in non-advertising companies. Because in the process of organizing activities, the deployment of personnel is usually organized by temporary personnel from various departments, how to establish a set of scientific and effective implementation standards and prepare a set of regular personnel is also a top priority.
Writing the fifth chapter of activity planning, I was honored to see so many activities and meetings of the company in a short time. In fact, there were many activities in school before, but because of my previous personality, I paid little attention to it and never deeply understood how an activity should be planned, so I was still inexperienced in planning activities. Now I have the opportunity to see these activities and participate in them. Of course, I can't miss this opportunity to record their operation process so that I can find experience when planning activities independently in the future. The following is a detailed summary of the specific matters of event planning:
(1) Define the general framework of planning activities, and understand the general content, steps, significance, personnel organization and arrangement, venue selection, etc.
(2) After defining the meaning of the activity, we should make an overall and specific process planning for the activity. Here are some steps:
The first thing is to make clear what activities should be done, which things are primary, which things are secondary, which things should be done first, and which things should be done later, and how to connect these things in series so that things can reach a very successful level in theory.
Secondly, we should consider what accidents this activity will encounter, such as what to do in case of accidents, such as organizing employees to return to wrestling matches and how to take emergency measures in case of accidents. This is something that must be prepared in advance. And organize a large number of employees to attend classes in a classroom. What should someone do if they don't adapt to dizziness? Obviously, before the activity begins, it is necessary to prepare drugs such as Huoxiang Zhengqi Water to prevent dizziness.
Third, the budget of activity funds and the arrangement of equipment and venues needed for activities. To organize an activity, you need to know where the venue is, what equipment is needed for each link, and how much it costs. This must also be quantified.
Finally, the specific division of labor for the organization and implementation of activities. How to organize and divide the activities is a very specific and quantitative work. Everyone's work division must be clear, and how to organize and coordinate the distribution of all people needed for activities is a problem worthy of serious consideration.
(3) The activity plan is planned, and the next thing to do is to put it into practice. Even the best activity plan needs people to put it into practice. People are an important carrier for the successful completion of an activity. In the process of implementation, it is very important for the leaders of the activity organization to track the work of everyone related to the activity in time until the end of the whole activity process. Every staff member must also carry out his work with a highly responsible attitude to make the activities go smoothly.
The experience of writing activity planning Chapter VI Activity planning, we must first make clear the purpose of doing the activity, and then consider the content of the activity.
Often the effects of activities with the same purpose vary greatly, and the most common reasons are divided into three types: first, planners; Second: activity funds; Three: activity execution.
Here we should emphasize the difference between "planners". There are two kinds of people who plan activities. One kind of person is called a gambler. They know this well, and the advertising copy is particularly good. The method of planning activities is to rely on the media and early advertising hype, without paying attention to the implementation of activities. It's like gambling, the goal is achieved, even beyond expectations, and vice versa. Therefore, the audience attending the event often complains. The second kind of people are "businessmen", who have strong logical thinking, consider things thoroughly, don't fight uncertain battles, and the common strategy is "walking on two legs", which attaches great importance to the execution of activities, so the activities to be done are often certain, and the execution is successful in nine cases out of ten, but it can't greatly exceed the goal. In short, one plays "virtual" and the other plays "real".
To sum up, only the combination of "gambler" and "businessman" is the best result. One is good at pre-hype, and the other is good at activity execution. It is a great pleasure to combine the two.
Well, a new problem has come out. One person must take the lead in planning, "gambler" or "businessman". Often the thinking of the two is opposite, so it is extremely difficult to collide. Here, I personally think that no matter what activities, we should take "businessmen" as the head, and "gamblers" should carry out preliminary work after understanding the ideas. Because any activity can only be carried out if it is feasible, on the contrary, the audience complains.
Last night, all teachers and cadres collectively studied the activity plan of "Curriculum Implementation and Development Year" and the spirit of relevant county bureau documents. Among them, what I understand most is how to popularize the classroom teaching mode of "Three Cases and Six Rings".
Combined with my previous teaching experience and current teaching mode, I talk about my superficial views. First of all, let's talk about "three cases", namely "teaching plan, learning plan and consolidation plan". Needless to say, we are preparing lessons every day, but what I want to say is that in the process of preparing lessons now, we should pay attention to highlighting the learning process of students. Regarding the study plan, I personally think that teachers should design a series of topics and questions according to the actual situation of the students who take the self-taught examination and combine the teaching materials, so that students can read, think and explore with questions. Besides, consolidating the case, I think it is homework, but the design of homework should be targeted and need to be expanded and migrated. I think expansion and transfer can be solved in class. For example, there is a part in the text for students to talk about their feelings. We can let students write down what they want to say as a small exercise.
Views on "Six Links"
The "six links" include "self-study questioning, exchange and exhibition, interactive inquiry, intensive teaching, error correction feedback and transfer application". Judging from these six links, asking teachers to talk less just solves the problem that "teachers talk more and students practice less". I think if I have to use six links in class, I will do this: first, I will arrange students to preview and ask them to "learn by themselves first, draw words and sentences that they don't understand, and solve problems in groups that the whole class can't solve." This naturally comes to the link of "communication and display". About the exhibition, that is to say, a person's "harvest." After the class exchange and presentation, there will be "interactive inquiry" for those who don't understand. Teachers should pay special attention to observation in this link, find out the more prominent "points" in time, and then combine the important and difficult points in the textbook to make "intensive lectures". In this link, the teacher won't talk too much as long as he grasps a few points. Then collect feedback information and correct it. Finally, according to different textbooks, different "transfer applications" can be adopted, which can be sentence-making training (testing students' understanding of words), oral communication training (testing students' understanding of sentences), small pen practice and other forms.
In view of last night's research, I think the following points should be solved immediately:
1, be sure to start all classes and implement them.
2, formulate strict inspection system, found a case to deal with a case.
3. Make a system of listening and evaluating classes, so that you can listen and evaluate before listening.
4. Cultivate students' ability to manage themselves and realize real self-study class.
5. Establish a mechanism for cultivating outstanding students and subsidizing poor students to ensure the excellent rate and qualified rate.
The above is my superficial understanding. If there are any shortcomings, please criticize and correct them.
Write the experience of activity planning. 8 First, integrate resources.
Put forward the need to do an activity, and integrate resources when you understand the initial situation of the other party doing this activity. Whether you or Party A propose to do an activity, you will have some ideas. So, first of all, when you propose to do an activity, you need to integrate resources under the condition of knowing the initial situation of the other party doing this activity.
Whether you, your boss or Party A propose to do activities, you will have some ideas about them. Therefore, you must first understand this idea and this requirement. The integration of resources can be understood as the early data collection, sorting and analysis, including four blocks, which frame the activities to be operated respectively, and determine a basic framework for the formation of ideas and the production of plans in the future.
The first section:
This part of the target group resources determines the scope of activities. This part includes buying habits, purchasing power, brand loyalty, target group concentration and so on. For example, when a product is promoted, it will be selected first. Site selection should not only consider the flow of people, but also consider the occupancy rate of bags. This requires understanding the target group in the region: whether the target group is loyal to the brand or price-sensitive, when to buy it at ordinary times, how long the purchase cycle is, and the one-time purchase amount is as much as the target group. So after considering these, the scope of the event is basically determined.
Section 2:
External resources External resources determine the breadth of activities. External resources here refer to media resources, long venue resources, commodity resources, network resources and so on. External resources have a great influence on the whole activity, which can even be understood as an important part of this activity platform. For example, it goes without saying whether the guests attending the opening ceremony are the mayor or the governor.
Section 3:
The internal resources in this section mainly consider the manpower, financial resources, material resources, execution and centripetal force of the activity executor. As the saying goes, you can sing as many plays as you can. Even if there are abundant external resources, but internal execution can't keep up, it is difficult to achieve the best results. For example, if you have three national media resources and can invite national celebrities, you should be able to hold a fairly large-scale activity, but the internal constraints and various conditions of the company are not mature. Therefore, the activity can only be confirmed as an unexecutable activity, or the level of the activity can be lowered. If you go your own way, it will seriously weaken the effect of the activity.
The fourth quarter:
This part of competitors' resources is more reflected in promotional activities. Whether competitors do promotion, when, what kind of promotion, promotion scope, which products do promotion and so on. These are all things that should be mastered and learned. These will determine the time strategy of the event: preemptive or follow-up, finding flaws and hitting; Promotion method: give competitors the same, similar or opposite way. Whether the promotion scope is large or dense market, etc.
Refining selling points:
The process of integrating data will also be the process of refining selling points, which will be refined through forward pushing, reverse thinking and association. What the target group is concerned about and what has an impact on the target group are all influenced by the target group's purchase decision. Just like the real estate industry, before the project positioning, the selling points will be refined, such as lots, surrounding environment, supporting facilities, transportation, teaching facilities and so on. Then, the most attractive selling point will be selected, which is in line with the consumption psychology of the region, "Let the children grow up in the Millennium University", which will select the selling point of the educational environment and satisfy the buyer's psychology of caring about their children's education.
Activity positioning:
The idea of an activity is to combine resources and purposes, promote the activity to a higher level and choose a platform or carrier for the activity. Different platforms bring completely different effects. Then, what is considered is how to use a theme to reflect this height, how to show the theme through specific activity processes, how to show creativity to achieve the goal, how to use existing resources or potential resources to support or enhance this height, and to what extent the final activity purpose will be further refined through a series of frameworks. This is the idea of an activity.
After the theme comes out, we will find a plate around the theme of the activity, just like a jigsaw puzzle, with a framework. Now that we are putting it together completely, we can search as many activity elements related to the theme as possible. Although not every one can be used, we can choose and arrange the most reasonable activities. Here, the theme of the activity is the soul throughout, and any element should be screened and arranged around the soul. After the first two aspects are determined, the specific activity plan is completed. An activity cannot be solved by a plan. In order to ensure the effect of the activity, it is necessary to subdivide the activity plan, such as publicity plan, implementation plan and risk accident mechanism of public relations plan.
Publicity plan:
The publicity plan should include pre-publicity, in-process publicity and follow-up publicity. The time of pre-publicity depends on the activity, usually starting half a month before the activity, or it can be warmed up before the activity. According to people's concerns, they usually go through the following stages, reaching a small climax through preheating, and then maintaining a relatively stable attention under the stimulation of advertisements, and reaching the highest attention on the day of the event. Therefore, the reasonable arrangement of the start date of the pre-publicity has a great influence on the effect of the activity; During the activity, publicity organically combined print, audio, images and other advertising media through the placement of on-site advertising space, the combination of advertising methods and the placement of mobile advertisements, which made the target group form a strong impression. Post-publicity refers to the publicity activities after the event. Usually, after the event, publicity will be maintained for a period of time and continuous publicity will be carried out. At this stage, the main purpose is to build brand loyalty. For example, after some promotional activities, customers will be arranged to visit and increase their loyalty. Secondly, the target group will give feedback on the activities and products.
Implementation plan:
Including the preparation before the activity, the on-site control during the activity and the arrangement after the activity. Usually, if the scale of the event is not particularly large, the public relations planning and the implementation plan during the event will be merged into this plan. When doing an activity to implement the plan, we should consider the direction of people flow at the scene, such as an exhibition, in addition to the people flow at the activity. In the process of production, we should design a reasonable crowd route to ensure that as many booths as possible can be visited according to the route, and at the same time ensure that the crowd distribution of the event is reasonable, so that there will be no problem that some booths are crowded and some booths are sparsely populated.
In the implementation plan, the most important thing is the division of labor and distribution of members. A preparatory team should be prepared for each project, and a responsible person should be arranged for detailed division of labor. When making the implementation plan, we must simulate the whole activity several times in the producer's mind, take all the details into account, and arrange the time of each stage in an orderly way. In fact, the implementation of the plan is two aspects: material work and human resources work. If people and things are organically combined, then this implementation plan can be said to be successful.
Sponsorship scheme:
This program is aimed at some activities that need sponsorship. In fact, sponsors only care about two things: 1. How much does he need to sponsor? What can he get in return; Other things mean little to him. Therefore, in the process of formulating the sponsorship plan, we can focus on these two points, such as the naming right of the event, how many advertisements (hard advertisements and soft advertisements) are provided to the sponsors during the promotion process, and the exclusive right to use them. The greater the rights and interests given to him, the greater the sponsorship amount may be. In this process, it is still necessary to measure whether the given rights and interests can be realized.
Risk accident control scheme:
In the process of holding activities, there will be many situations. These accidents are big or small, and they can be big or small. Sometimes a small accident may bring a devastating blow to the activity. Therefore, when making the accident control plan of activity risk, the more consideration, the smaller the activity risk and the greater the possibility of success. Possible accidents generally include weather changes, which will have an impact on outdoor activities, so there must be relevant mechanisms to prevent weather changes in advance; What should I do if someone is injured at the scene?
The most taboo of outdoor large-scale activities is chaos. Once the chaos affects not only the effect of the whole event, but also the company and the organizer will have a serious negative impact if someone is injured. Therefore, how to strengthen field control and avoid this kind of thing is a problem that needs to be considered in the risk accident control scheme. It is very likely that a small accident will cause panic among the audience at the scene, which is likely to lead to chaos at the scene.
Conclusion: The formulation of activity plan is actually a matter of dealing with details.