Enterprise strategic planning is a long-term planning for enterprise development.
Enterprise strategic planning mainly solves the following problems:
1. The development of enterprises lacks a sense of direction and a clear long-term development goal;
2. The enterprise lacks a continuous long-term plan;
4. Blind understanding and analysis of the market and competitive environment, lack of scientific and rigorous analysis;
5. Enterprises can't find new business growth points, blindly pursue expansion and over-invest, which leads to a heavy burden on enterprise development;
6. The target market of the enterprise is shrinking and the products need to be transformed;
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Question 2: What is enterprise strategic planning? Why do you want to do strategic planning? The essence of strategy lies in the middle-choose different business activities or different implementation methods from competitors; "The strategy is to create unique, favorable and well-designed business activities; And establish a mutually symmetrical, interlocking and closely linked chain between various business activities to comprehensively enhance the whole enterprise. " Michael. "The strategy is to make the enterprise's () unique, form and build a unique one." Jack.
Question 3: Why and how do enterprises make strategies? 1. What is a strategy?
Some people say that the strategy is "our enterprise will achieve 500 million yuan in the next five years", which can only be regarded as a strategic goal. The so-called strategy is to solve the problem of "what"; What kind of person will I be in the future? This is the problem to be solved by strategy; When formulating a strategy, it is generally necessary to solve the top-level design above the strategy, which is divided into three parts, called vision, mission and values; For these three parts, they interpret the role and code of conduct that enterprises should play from the social role. Under these roles and norms, strategy becomes the "way" and means to realize their vision.
Therefore, when diagnosing an enterprise, at the strategic level, we should first see whether it clearly puts forward its vision, mission and values; Then we will see whether the strategy is put forward with a clear-cut flag, even if it is put forward with a clear-cut flag, whether it is publicized in everyone's mind or in the hearts of key people, whether the sentence in everyone's mind is understood consistently, and whether this "central idea" is reflected in daily behavior and affairs.
For example, in a case, many projects have mentioned structural adjustment, so in the next work, whether to adjust the structure or make up for the original system at the operational level; For example, if a project is strategically positioned as safe food, then whether its supporting system and brand are built around safety, whether the products reflect safety in production, supply, research and sales, whether the channels make a fuss about safety, and what parts of consumers can make them feel safe? ...
2. Why make a strategy?
Strategy is the externalization of the concept of positioning and concentration. An enterprise flourishes and its performance improves. But if it changes from business orientation to strategic growth, becomes orderly and makes every penny have its own value, then strategy will play a role in this direction and standardization. It tells you whether an action you make conforms to the strategic positioning and norms, and if there is an accident in the middle, how to adjust it to avoid unpredictable accidents or make the accidents controllable. In addition, the similar development from 2 billion to 50 billion, even if it is vigorous, the small probability events are very small, so if it is a strategic idea, the expansion and promotion will become orderly and routinized;
Therefore, should a 6.5438+million enterprise make a strategy? I said yes! What about 65.438+0 billion enterprises? Not to mention!
3. How to make a strategy?
Great strategy, far from the ground; So how to grasp it is very important. When many colleagues discuss this matter with me, I feel that they are all thinking about this topic, but the dimension is always lacking. When it is combined with reality, there are always omissions;
The strategy of an enterprise generally includes five parts: enterprise position, enterprise goal, enterprise leadership, industry environment and competition;
First of all, the present situation of the enterprise, on the one hand, includes the historical development of the enterprise, and considering the successful factors of the historical development of the enterprise plays a connecting role in the next strategic positioning; Secondly, it includes enterprise advantages and opportunities, so where do the advantages and opportunities come from? Our team is talking about first-hand models. I mentioned the 10 dimension above, which may not be on the same plane, but I think some secondary dimensions will be juxtaposed with the primary dimension, such as price, which I think is a dimension juxtaposed with other primary dimensions; To give a concrete example, if an enterprise wants to make a strategy, I will first look at whether it has long-term and stable advantages in the region and whether it has advantages in products. According to this dimension, the strategic positioning and foothold will be clear, and the first step is to go out;
Second, the enterprise goal, the enterprise goal is first of all a financial indicator, so how much growth in the next few years, this financial indicator must be clear, no matter how empty the goal is, but there must be such a figure, even if we modify it next; In the billing process of a project, I discussed with the entrepreneurs that since this matter has not been done and there is no market test, it is suggested that the signing of the contract should not be linked to the strategic goal first, first set a primary goal, and then modify it after a while. According to the time performance of the test, the entrepreneurs think it is feasible; From the perspective of enterprise goals, strategy is a path, which becomes a means to realize the present and the future.
The third is entrepreneurs; For an enterprise, an enterprise is a means to realize its dream. In the early stage of development, large enterprises are branded as entrepreneurs everywhere from their values to their development direction. Therefore, we often mention the enterprise ecology, which is actually an interpretation of the entrepreneurial circle and more of an entrepreneurial circle. Those people are insiders and those people are outsiders. These forces play a decisive role. How to follow the trend, how to use your own strength, such as ...>
Question 4: Why do enterprises need strategic reference? In the book Trilogy of Strategic Planning written by Tang Dongfang, strategy plays an important role in enterprises.
1. Clear the development direction for the enterprise.
One of the important values of strategy is to determine the future development direction for enterprises. Only when the direction is clear, the management activities of enterprises will not be lost, and we can know what is the "right thing"; Only by insisting on "doing the right thing" can enterprises not waste limited and precious resources on incorrect things. It is terrible for enterprises that don't know the direction of development and what to do to spend their energy and resources on trivial matters, just like being on the edge of a cliff, but it is as dangerous as not knowing that one side is a cliff.
2. Clear development goals of the enterprise.
Strategy can also clarify the future goals of enterprises. A clear and achievable goal is an important tool to enhance the confidence of all employees, stimulate morale and mobilize enthusiasm. The ambitious and achievable goal is an accelerator for enterprises to promote their career development. When an enterprise transforms its strategic goals at the enterprise level into goals at all levels and systems at the upper, middle and lower levels, the goals at all levels of the enterprise will be clear and definite, and the morale, enthusiasm and potential of employees will be fully exerted.
3. Point out the way to achieve the goal for the enterprise.
Strategy not only points out the direction and goal for the enterprise, but also tells the enterprise the correct way to achieve the goal. Correct methods, including ideas and strategies, are an important guarantee for achieving enterprise goals at high speed and high efficiency. As a way of thinking, strategy can greatly broaden the vision of managers and improve the ability of enterprises to take the overall situation and grasp the future.
4. Make all departments of the enterprise more coordinated.
The strategy not only tells the specific business development plan of the enterprise, but more importantly, through the formulation and implementation of the strategy, all employees of the enterprise deeply realize that the enterprise is a whole, and the work of all employees in all departments must be carried out closely around the company strategy to serve the overall strategic objectives. Therefore, the strategy can make all employees understand that the enterprise is a complete large system, and to achieve the goal better and faster, we must earnestly perform our duties, closely cooperate with other members of the enterprise and coordinate with each other.
5. Help management make better business choices.
Because the strategy clearly defines the development direction and focus of the enterprise and clearly defines the core business, strategic business and emerging business of the enterprise, the leadership and management of the enterprise reduce the difficulty of business decision-making. Strategy makes enterprises understand that the business choices that are conducive to achieving the strategic objectives of enterprises are truly valuable and should be implemented; All business choices that have nothing to do with achieving the strategic objectives of enterprise development, especially the development of new business, should be avoided and denied.
6. It helps to better combine resources and form stronger internal strength.
Strategy can also help enterprises to better combine and use resources. Because the strategy defines the development direction of the enterprise in a long period of time, the business structure of the enterprise and the goals that the enterprise should achieve in a long period of time, it is beneficial for the enterprise to organize and allocate the limited resources of the enterprise in a forward-looking way according to the strategic needs, so that the resources can be used in the most needed and suitable places, and finally make the resources play the greatest role. Therefore, strategy is of great help to enhance the comprehensive competitiveness of enterprises.
7. Help enterprises effectively avoid business risks.
The complete strategy foresees the business risks existing in the present and future development of the enterprise, and puts forward the scheme of how the enterprise should guard against the risks. Therefore, enterprises can implement their own risk management and crisis management, and make early preparations in business, public-to-public relations, capital operation and economic situation, so as to turn passivity into initiative. This strategy reminds enterprises to pay full attention to various possible crises.
8. Help enterprises win market competition better.
Strategy can also help enterprises to win market competition better. Because of its integrity and foresight, and because the industry situation and the competitive situation of competitors in the industry will be fully considered in the formulation process, strategic planning is conducive to enterprises to gain a competitive advantage in the market competition with competitors.
In a word, the essence of enterprise strategy is to solve the development problems of enterprises and help them achieve rapid, healthy and sustainable development. Strategy is not just a dream, or just a dead letter. A complete and scientific strategic planning plays an inestimable role in improving enterprise management, improving enterprise performance and realizing enterprise development. Strategy is as valuable to enterprises as ideas and wisdom are to people. People without ideas and wisdom can't create much economic and social value. ...& gt& gt
Question 5: What is the purpose and significance of strategic planning? Success can be explained in one sentence;
Simply put, it's hard to imagine winning without the right strategy. In order not to get lost in the right direction under the influence of various changing factors, we must have a set of strategic planning.
Question 6: Why does the essence of enterprise strategic planning strategy exist in the middle-choose different business activities or different implementation methods with competitors;
"The strategy is to create unique, favorable and well-designed business activities; And establish a mutually symmetrical, interlocking and closely linked chain between various business activities to comprehensively enhance the whole enterprise. " Michael.
"The strategy is to make the enterprise's () unique, form and build a unique one." Jack.
Question 7: Why should enterprises make strategic planning? Where should I start? The resources of an enterprise are limited, and the management needs to allocate resources. Without strategic planning, it's like a person doesn't know which direction to go, and the investment operation of an enterprise doesn't know how to operate. In the long run, enterprises will lose their development direction and close down.
Enterprise strategic planning refers to the process that enterprises formulate and implement strategies according to the external environment and their own conditions, and adjust and formulate new strategies according to the evaluation and feedback of the implementation process and results. A complete strategic plan must be executable, which includes two basic contents: enterprise development direction and enterprise resource allocation strategy.
Question 8: What is the purpose of enterprise strategic planning? I think simply speaking, it is to analyze and concretize the enterprise strategy according to the situation and planned work of each department, and then decompose the enterprise strategy into various departments and employees. Enterprise strategy can be defined as an art and science about how to formulate, implement and evaluate enterprise strategy to ensure that enterprise organizations can effectively achieve their goals with the help of performance management tools. This paper mainly studies the functions and responsibilities of the whole enterprise, the opportunities and risks it faces, and focuses on the comprehensive decision-making problems involving marketing, technology, organization, finance and other functional fields in enterprise management. Enterprise strategic management contributes to enterprise success. But incorrect strategic management sometimes backfires. Therefore, strategic management should follow scientific principles. (1) The principle of adapting to the environment The influence from the environment will greatly affect the business objectives and development direction of the enterprise. The formulation of strategy must attach importance to the interaction between enterprises and their external environment. (2) The whole process management principle strategy is a process, including the formulation, implementation, control and evaluation of the strategy. In this process, all stages support and complement each other, and ignoring any one of them will make the strategic management of enterprises unsuccessful. (3) The principle of overall optimization Strategic management should regard the enterprise as a whole and emphasize overall optimization rather than local optimization. Strategic management does not emphasize the importance of a certain part or department of an enterprise, but coordinates the activities of various units and departments by formulating the purpose and objectives of the enterprise, so as to form a joint force. (IV) The principle of full participation Because strategic management is overall, there is a whole process of formulation, implementation, control and revision. Strategic management is not just a matter for enterprise leaders and strategic management departments. In the whole process of strategic management, all employees of the enterprise will participate. (V) Feedback correction principle Strategic management involves a long time span, generally more than five years. The implementation process of the strategy is usually divided into multiple stages, so the overall strategy is implemented step by step. In the process of strategy implementation, environmental factors may change. At this point, the enterprise can only ensure the adaptability of the strategy through continuous tracking feedback. (6) The strategy of excellence from outside to inside is formulated from outside to inside rather than from inside to outside.
Question 9: Why should we formulate and implement the development strategy? How can we formulate the development strategy to ensure the scientific and sustainable development?
How to achieve it: set goals, and then learn about learning peer benchmarks ... if you really find it difficult, please consult a consultant.