2. For franchisees, the growth of the store is inseparable from professionals. After joining, the first thing to face is talent training. Vision Beauty's talent incubation support program is to help each broker cultivate their own professionals. Franchisees send the talents they intend to train to the headquarters, which not only provides free training, but also undertakes all accommodation and pay them wages during the training period.
3. At present, the "Beauty Project" has been successfully carried out in two phases, and a total of 40 students will apply what they have learned at headquarters to various markets, bringing about qualitative changes in each market.
4. However, the investment market risks still need to be considered by yourself and carefully joined.
Shilimei has opened more than 100 stores in China, with franchisees in Beijing, Guangzhou, Shenyang, Harbin, Shaanxi, Shanxi, Hebei, Henan and other places. In the field of vision correction segmentation, it has become an invisible champion in the industry. Their purpose:
1. "Focus on products and strengthen services" to seize the market through the free mode.
Traditional glasses are called "profiteering", and dozens of factory glasses can be sold for hundreds. However, the operating costs of optical shops are still high. In addition to the increasing rent, water and electricity labor costs, there are also high risks of channel sharing and hoarding of goods, which leads to the dilemma of "high gross profit and low net profit" in optical shops.
The model of "product-oriented, service-oriented" of Shilimei has broken the bad habit of agent distribution system and hoarding of glasses.
Only 5 pairs of glasses samples are displayed in the store, so there is no risk of hoarding goods; Glasses are sent directly from the factory to consumers, which severely hits the price increase of the agent distribution system; Compress the channel profiteering, feed back to the product itself, and let the product price truly return to the product value.
Due to the "private ordering" of Shilimei glasses, offline stores provide more after-sales service. Yu Junyi gives away all the expenses that traditional optical shops or vision care industries take for granted to users free of charge. Anyone who buys glasses can have eye massage, optometry and eye training at any time in the store, so as to truly "consume once and be free for life".
Through the free mode, it is more useful than any means to let consumers build their awareness, loyalty and trust in Minglimei brand.
The offline team shifted its focus from selling products to after-sales service, and quickly seized the market with good reputation and high return rate.
2. Really solve the pain points of consumers and make outstanding achievements in "bringing the old with the new"
Advertisements such as "take off your glasses in 7 days and get rid of myopia" and "cure myopia once" are inspiring, and various vision massagers and health care products emerge one after another. But Yu Junyi openly told the world: "Myopia is irreversible!"
What his Shilimei team has to do is to return an objective and scientific fact to myopia patients-let consumers see the truth of "vision correction". Shilimei has realized the "prevention" and "control" of myopia, that is, preventing true myopia and controlling the deepening of myopia, and has realized the first technological innovation in the glasses industry.
Due to the real pain points of consumers, consumers have passed on word of mouth. Usually an old customer can bring three new customers. This practice of "bringing the old with the new" makes Shilimei outstanding. When traditional stores are hovering on the survival line of monthly sales of 20,000 to 40,000, the monthly sales of glasses of Shilimei are as high as 400,000.
3. High standard agency service, original "beauty plan"
"You only need to be busy for three days a week, with an average annual profit of 400,000" is a true portrayal of most franchisees in Shilimei.
Mona from Henan, from the day she signed the contract, felt the high standard of service: the operators measured the whole city of Pingdingshan with their steps, analyzed the market and selected the site; The logistics team makes design drawings from overall style to product display; Personalized glasses, just upload optometry parameters to the headquarters, there is no risk of pressing goods; The teacher is still lecturing her late at night.
At present, Mona's monthly average sales have reached 654.38+million, and she also destroyed three other optical shops on the second floor of Pingdingshan Xinhua Bookstore.