The company pays attention to the research and development and production of all kinds of high and medium-grade shoes and clothing products, and according to the local production advantages, it has set up its own shoes and clothing factories and supporting factories for leather and soles in Wenzhou, Jinjiang, Guangzhou and Shandong. The production plant covers an area of 60,000 square meters, with a building area of 28,000 square meters. There are more than 6000 employees/kloc-0, including more than 800 professional technicians and 90 senior designers, and nearly 1,000 new products are launched every year.
In 2003, the company introduced CI project, implemented brand strategy, paid attention to the long-term construction of brand marketing network, and made every effort to build Shenhua brand with excellent product quality and perfect marketing network.
20 1 1 After in-depth market research and analysis, the company joined hands with international direct selling chain consulting management institutions to build "the first shoes and clothing chain brand in China", focusing on the mass consumption field. The company strives to become the leading brand of China Volkswagen shoes and clothing industry within three to five years. Achieve market share and brand satisfaction comprehensive first.
The ancients said, "The state-owned big bird stops at Junting. Three years, no noise, no noise. I wonder what bird it is. Wang Yue: This bird can fly without flying. It can soar in the sky. If you don't sing, it will be a blockbuster! " Shenhua brand logo is like a Dapeng bird flying high, full of courage and passion, spreading its full wings, fighting the sky and soaring in infinite free space!
Brand pride from international metropolis Shanghai
Will, as always, adhere to the fashion and Excellence of Shanghai origin.
Blend into nature, build up your hair.
Not empty beauty, not exaggeration.
Advocate simplicity and comfort
Keep innovating and making progress.
Believe in yourself and pursue Excellence.
Grasp the pulse of the market
Provide the most perfect product portfolio for the public.
Abandon all profiteering elements
Let the people enjoy the benefits.
Shenhua is committed to caring for the people and serving the public.
Create a pioneer brand to serve the people with people with lofty ideals.
Brand culture
Brand positioning: China has a population of1300 million, of which 900 million are in rural areas.
Urban low-income people account for more than 70% of the urban population.
There are 4 1680 townships, 286 1 county, 845 municipal districts and 34 provinces, municipalities and autonomous regions in China.
It is clear at a glance which market share is large and which market share is small.
It goes without saying that you want to get rich and succeed in which market.
In this huge market, the penetration rate of any commodity only needs to increase by one percentage point.
It will increase the demand for 2.38 million pieces, and no enterprise is not tempted.
Shenhua set its sights on ordinary people in China and set out to have great ambitions.
Shenhua will open chain stores in towns, counties and communities.
Surround cities with rural areas and commercial streets with communities.
Shenhua will be the first large-scale shoes and clothing chain brand that "products go to the countryside and serve the people"
Be bigger and stronger, lead the people's market, and be proud of shoes and clothing!
A single spark will eventually start a prairie fire!
Brand concept: enterprising is easy, self-unbounded.
Brand connotation: sincerity, enterprising, comfort, intimacy, health, pride, affection and dedication.