On the live broadcast platform, fans can express their love for the live broadcaster by buying virtual flowers and sports cars. Each gift corresponds to a different amount of coupons, and the live broadcaster can exchange their accumulated coupons for RMB, which never brings income. For example, a live broadcast website stipulates that the ratio of coupons to RMB is 32: 1, which means that 32 coupons can be exchanged for 1 RMB.
There is also the anchor of the live broadcast platform to earn income by giving red envelopes to merchants and fans. Of course, the amount of red envelopes used by fans to buy gifts or give them is different from the amount exchanged by live broadcasters, which is a draw from the live broadcast platform. Different platforms will draw 30% to 70%.
The live broadcast platform was hot, and the stars quickly joined.
However, stars who are busy with their work and pay attention to their private lives have different purposes from ordinary people: earning popularity, making money and building their own personal channels.
The popularity of the live broadcast platform is not only a change in the way of making stars, but also many industries may be subverted. Nowadays, the stars are more and more grounded, and they pay more attention to the interaction with fans. Live broadcast is a way to blend in with the audience. For stars, the bigger role of the live broadcast platform is marketing. Through the live broadcast platform, the stars have their own liveshow and built their own brand channels.