Bibo Comments: Since the completion of Suzhou Industrial Park in 2006, Li Sheng has become the largest ultrafiltration membrane manufacturer in the world, and its ultrafiltration membrane technology advantage is unparalleled in China. Li Sheng was born as an industrial film, and its rivals are global enterprises such as Siemens and General Electric. Household water purifiers are just a sideline in Li Sheng. I believe most people will not deny this: as long as Li Sheng is willing, the pattern of household water purifiers will definitely be reshuffled.
2. Midea 8.5 is beautiful, with market profitability of 37%, annual growth rate of 40%, customer satisfaction of 70% and market share of 17%.
Pi Bo comments: Midea has already set foot in electromechanical, daily necessities, refrigeration, real estate and other industries. Pessimistically speaking, at present, Midea has accumulated too much fat in order to achieve the sales goal of entering the top five international household appliances, and the current expansion of Midea is not benign. But consumers are used to beauty as a part of their lives, so they habitually choose beautiful water purifiers. Beauty attracts a group of persistent fans of beauty with unfocused eyes.
3. Qinyuan 8.5 has a market profitability of 30%, an annual growth rate of 38%, customer satisfaction of 74% and a market share of 35%.
Pi Bo comments: Qinyuan has ranked first in domestic water purifier sales for five consecutive years. If nothing happens, Qinyuan will also be the champion of water purifier sales in 2009. If we can experience another major reshuffle, Qinyuan is expected to determine its leading position in the water purifier industry. Qinyuan's current problems are light and heavy, but not heavy. Without establishing its own absolute advantages in technology, it is difficult to stand firm in this ever-changing water purification wave industry.
4. Quanlai 8 has a market profitability of 40%, an annual growth rate of 60%, customer satisfaction of 72% and a market share of 8%.
Pi Bo's comments: I have been working in the water purification industry for 14 years under the signboard of kitchen water purifier, and I have never crossed the line. This enterprise that once made the industry and its followers suspicious, without gorgeous dance steps and loud slogans, expressed its unique understanding of the water purifier industry with its persistence in kitchen water purifiers. Don't enlarge the low-key spring, and interpret the power of professionalism and faith in a clumsy way.
5. Brand rating angel 7. Market profitability is 20%, annual growth rate is 25%, customer satisfaction is 68%, and market share is 3%.
Pi Bo comments: Angels, water purifiers and drinking fountains are a pair of wings of angels. After the poisonous gallbladder drinking machine incident in 2006, Angel had to stretch out the underdeveloped wings of the water purifier to maintain balance. Three years later, Angel still hasn't recovered to his former height. Angels are elegant and calm whether they rise into the sky or fall into the sky. After the financial storm, let's see who is the hero.
6. Brand score 6.5, market profitability 365,438+0%, annual growth rate 36%, customer satisfaction 66%, market share 65,438+0%.
Peabo Comments: The energetic Jialeshi always brings surprises to the silent and boring water purifier industry and is good at breaking through the tight encirclement. Following the leading water purifier, Kellogg also launched a series of Yueshui Yueshui, which is rich in China classical culture and is widely welcomed by people of insight. Kellogg's not only broke through the outdated development of the current water purifier, but also inherited the revival of Chinese studies. Galois has a unique spirituality and an amazing overall view. Surprise consumers and leave them looking forward to it!
7. Brand score 6.5, market profitability 30%, annual growth rate 25%, customer satisfaction 90%, market share 1%.
Pi Bo comments: Although it has been involved in the water purifier industry for less than two years, Pinbao has quickly become a star in the eyes of consumers with its abundant assets and profound market operation skills. Pinbao is a rare group transformation enterprise in domestic water purifiers. Whether the Hong Kong-funded background and dazzling aura can bring a gorgeous turn to quality assurance is unknown, but the recent vigorous style is enough to welcome applause from consumers.
8. Brand rating Jinliyuan is 6.5, market profitability is 27%, annual growth rate is 27%, customer satisfaction is 62%, and market share is 1.65%. Pi Bo comments: Jinliyuan started from the brand and made a fortune from the OEM. At the beginning of 2009, Jin Liyuan finally waited for the long-awaited opportunity. After cooperating with several companies for OEM, Jinliyuan completed the transformation from attracting investment to the market, and Jinliyuan began to pay attention to it.
9. Brand separation is 6, market profitability is 265,438+0%, annual growth rate is 265,438+0%, customer satisfaction is 65%, and market share is 2%.
Pi Bo's comments: The central machine of Kaineng is quite successful in China, and many developing small and medium-sized water purifier enterprises have direct or indirect business dealings with Kaineng. The kitchen and bathroom integrated machine is an attempt by Kaineng to explore the development of water purifiers in recent years. Kaineng pioneered the development of water purifiers and made every effort.
10, the brand score is 6, the market profitability is 23%, the annual growth rate is 56%, the customer satisfaction is 56%, and the market share is 4%.
Pi Bo comments: OEM is the main direction of Yingquan's development, and Yingquan lags behind the energy machines and direct drinking machines of most domestic enterprises. However, Yingquan himself has been hidden in the consumer market for a long time. Yingquan is at the forefront of the market in R&D and production of energy machines, ranking tenth due to different positioning.
Note: 1: The growth rate is the weighted average. According to the survey, 1 10,000 households are mainly distributed in Beijing, Shanghai, Guangzhou and Chengdu, and the total market share of other brands is 17%.
Note 2: Most of the previous lists were imitated by other enterprises and media. This list originally came from June 5438+065438+ 10/8, 2009. The list idea, basic ranking and even words of boiling point consultation are the same as those of our company. We hereby declare that.