First-line celebrity awards, second, investment promotion and offline drainage, third, Samsung advertising, fourth, knowledge payment, and fifth, e-commerce selling goods.
Use the cash-out mode of online celebrities to attract emotional powder and iron powder to brush gifts online. His cash-out mode is to reward the voice or make himself an online star. Advantage is the real zero threshold. As long as you register your account, you can turn on your mobile phone to broadcast live and ask your big brother for a gift. No supply chain, no fans, no support from physical projects.
The disadvantage is that it is a newcomer account, and you have no traffic. If there is no professional MCN organization for packaging and operation, it is difficult to do so.
What needs to be noted here is that if you want to cash in this model of rewarding online celebrities. You have to go out and lose face, whether you rely on beauty, talent or humor. In the eyes of most people, online celebrities are rewarded by others and belong to online beggars.
There is also a reward model for online celebrities, which the country does not like. That is to say, mainstream consciousness does not advocate it. For example, the state has introduced some policies to reward the cooling-off period, that is, impulsive rewards, high rewards, and rewards for minors to recover. We can read this signal from many policies.
The second cash-out mode is to recruit franchisees or drain them to your physical store. The advantage of this cash-out model is that the value of a single fan is extremely high. Not to mention raising thousands of fans first. You only need one fan to cash out. The cash-out time is the shortest, the cash-out amount is the highest, and the value of a single fan is the highest. The disadvantage is that he has a high threshold, so you already have a physical project to undertake. And the audience is narrow, and there will be a bottleneck in traffic, that is, use.
In this mode, you only need to pay attention to two points. If you join us, do third-party customer authentication. It is this man who, after joining your project, built two big villas, married three daughters-in-law and each had three sons. Maibakh bought four cars, one for his father and one for his son. Just shoot it like this.
If you want to guide your physical store, you just need to photograph how good your business is. If you want to eat in your place, you must queue up and make a reservation in advance. Also, make good use of the tool of store explosion code in the same city and let customers help you promote it, so that you can throw your competitors out of several streets.
The third way to realize cash is to receive advertisements. His advantage is that the operating cost is extremely low, and the shooting cost of an advertising video can be ignored. The disadvantage is that the requirements for fans are too high. When you have no fans, you can't get advertisements. That is, the number of advertisements your fans can receive. The number of advertisements you receive is limited, because every time you send an advertisement, you must insert valuable works into it, so as to ensure the healthy development of your account.
The account that receives the advertisement has almost no income in the early stage, and the operating cost must be kept at a very low level. Usually it is operated by one person. After the number of fans came up, its liquidity was super strong. In the consumer market, girls are older than children, children are older than young women, young women are older than old people, old people are older than dogs, and dogs are older than men. Knowing this consumption order, you will know what kind of content you want to do. For example, if I am a beauty blogger, I will definitely attract young girls. For example, if I make a parenting account, it will attract young women. For example, if I make a health knowledge number, it will attract the elderly. For example, if I make a cute pet account, it will attract dogs. Dogs generally refer to the pet market.
The fourth realization method is knowledge payment, that is, selling online classes, or online classes, or communities or services. The advantages of this account are extremely low operating costs and high gross profit. The disadvantage is that your personal expression ability is strong, and you must also have strong drainage ability, delivery ability and curriculum development ability.
Don't think narrowly that only professional knowledge can pay for knowledge. For example, rural aunts teach others to knit sweaters and cut paper, which can be recorded as courses to sell. Teach others to swim, dance, breed, raise babies, sit on the moon, etc. It is all knowledge. As long as there is a market and someone is willing to learn, they can all pay for knowledge.
The fifth kind of e-commerce sells goods, which has the strongest liquidity and the highest ceiling among the five ways of realizing. What is its threshold? You should have strong personal expression and drainage ability. Most importantly, you have a strong supply chain.
The importance of supply chain is self-evident, but it doesn't mean that you have to have your own factory to sell goods in e-commerce. If you have an ip set up by someone, and someone sets up talents, such as beauty bloggers and food bloggers such as parenting bloggers, you can also bring goods, but you don't care about the back-end service, delivery and supply chain. You are just a talented person who earns commission. The audience depends on your people to pay the bill, and you rely on high-quality short videos to work for e-commerce bosses.
Live broadcast is a general direction, and the government strongly supports it, so if you have a strong supply chain, build your live broadcast team. Turn on the live broadcast and promote your products with commodities. If you are an ordinary person, it is the general trend to quickly build a personal IP and strive to become a KOL in a certain segment.
I'm Brother Chuangdong, a blogger who specializes in sharing the knowledge of self-media dry goods on the whole network. If you have any questions about self-media operation, please contact me.
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