1.In February 2007, 65438+2, the State Administration of Radio, Film and Television promulgated the Regulations on the Administration of Internet Audiovisual Program Services. 20 10 in March, SARFT also issued the Internet Audio-visual Program Service Classification Catalogue (Trial); 2065438+In June 2006, the Information Office issued the Regulations on the Management of Mobile Internet Application Information Services; 2065438+In September, 2006, the State Administration of Radio, Film and Television issued the Notice on Strengthening the Management of Live Broadcasting Service of Online Audiovisual Programs. The National Internet Information Office (1 1.4) issued the Regulations on the Administration of Internet Live Broadcasting Service (hereinafter referred to as the Regulations). The person in charge said that the promulgation of the Regulations aims to promote the healthy and orderly development of the Internet live broadcast industry, promote socialist core values, safeguard national interests and public interests, and create a clean and tidy cyberspace for the growth of netizens, especially young people.
2.2065438+On April 13, 2006, more than 20 live broadcast platforms, such as Baidu, Sina and Sohu, issued the Convention on Self-discipline of Webcast Industry in Beijing, promising that webcasting rooms must be marked with watermarks; The content shall be stored for no less than 15 days for future reference; All anchors must be real-name certified; Anchors who broadcast political, gun-related, drug-related, violent and pornographic content will be blacklisted if the circumstances are serious; Auditors conduct 24-hour real-time supervision on the live content on the platform.
1. The definition of live broadcast in Radio and Television Dictionary is "the broadcast mode of combining post-production of radio and television programs (haobc) and broadcasting at the same time". According to the broadcast occasion, it can be divided into live broadcast and studio or studio live broadcast. Live TV broadcast is a way to produce and broadcast TV programs at the same time with the occurrence and development of events on the spot, which fully embodies the advantages of radio and television media. The live broadcast is a foreign live broadcast.
2. Since 2000, with the advent of the Internet era, live TV broadcast has gradually been replaced by webcast, becoming synonymous with "live broadcast".
3.202 1 April, the National Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, State Taxation Administration of The People's Republic of China, the State Administration of Market Supervision and the State Administration of Radio and Television jointly issued the Management Measures for Webcast Marketing (Trial).