Specifically, it includes five aspects: implementing the strategy of optimizing and attracting customers, implementing the strategy of streamlining marketing costs, implementing the strategy of optimizing chain brands, strengthening the marketing strategy of "internet plus" and upgrading the service marketing strategy.
There is a problem:
1, the product package strategy brings customers insufficient personalized service experience during physical examination.
2. The internal friction of the company's marketing team leads to a slightly higher cost of the price strategy.
3. "Beauty
The channel publicity effect of chain brand "the second year of great health" is not enough.
4. The effect of the company's promotion model of "Internet plus physical examination" needs to be improved.
5. The company's management of health services for customers after physical examination is not in place.
Its product strategy covers a wide range of physical examination items, which can meet the physical examination needs of customers, but homogeneity exists; The price strategy has introduced medical examination packages with different prices, which are cost-effective and competitive, but the contents of the packages need to be adjusted.
Channel strategy has established online and offline marketing channels, but the network channels need to be optimized; The promotion strategy adopts a combination of various promotion methods, but the promotion cost needs to be controlled.
The service strategy insists on customer-centered and advocates family service, but the customer service after physical examination is not enough.
These problems lead to the unattractive marketing strategy, the role is not obvious, and the market share has declined.
Extended data:
The practical significance of studying the health marketing model of Meinian University.
1. The research on the health marketing strategy of Mei Nianda is the need to change the current marketing situation of enterprises. To understand whether the healthy marketing situation and marketing strategy in the United States are scientific, we can make targeted improvements in combination with the company's current situation and find the company's marketing direction again, so as to establish a scientific and reasonable marketing plan and promote the company's market development.
2. The research on the health marketing strategy of Meinianda is the need of enterprise management and development. The marketing of Mei Nianda Health Shanghai Company is also an important part of enterprise management, and its work effect is related to the final profit of the enterprise, determines the annual turnover of the enterprise, and even has an important impact on the core competitiveness of the enterprise.
Therefore, the research on the health marketing strategy of Mei Nianda can help the company to quickly locate its marketing objectives and improve its operation effect, thus gradually forming its own characteristics and advantages in the market, enhancing its core competitiveness and promoting its operation and development.