First of all, the vivid cartoon image.
"Animation" comes from "The picture is a dynamic effect on a plane". It combines the concept of dynamic cartoon with digital synthesis technology and high-tech optical materials, and integrates life details and sports charm into four-dimensional space technology, so that people can enjoy unprecedented visual enjoyment. So it was very popular when it came out, especially by the majority of young people, so it has become a culture, and young people are the biggest audience of animation culture. Most countries and regions have their own cartoon images, such as Garfield, Conan, Monkey King, Mickey Mouse, Snow White, Dalmatian and Altman. These distinctive cartoon images have achieved great success in various periods with their unique charm, and have also become the favorite images of most teenagers.
The reason why animation has developed rapidly and gained more and more audiences is mainly because of its own characteristics. Animation culture is readable in both plot and painting skills. Nowadays, most of the cartoon images generally conform to the characteristics of young people's pursuit of novelty and aestheticism, and are accepted and loved by young people. At present, most of the cartoon images are fictional, and they are all ideas beyond reality. Anyone who has a little contact with animation will know that the characters in animation are intelligent and beautiful, both literary and martial, humorous and quaint and naive. The hero is muscular, the heroine has a beautiful face and a good figure. They can do things that we can't do in real life and say things that we can't say in real life. They are rebellious, eclectic and unconventional. For example, Crayon Shinchan, which has always been popular, caters to the characteristics of contemporary young people who pursue individuality and are unwilling to be bound.
At present, all countries are striving to develop the animation industry, and the world animation industry has also made great progress in recent years. In particular, the United States and Japan, the big animation countries, occupy most of the global animation market. Many animation images launched by animation companies such as Disney and DreamWorks have been deeply rooted in people's hearts and become popular animation images all over the world. For example, Garfield's classic language, such as the protagonist in Shrek, is loved by people all over the world, especially young friends. In countries with rapid development of animation, such as the United States and Japan, the animation culture has formed an industrialized operation and formed a complete animation culture industrial chain. After a long period of development, American animation has formed its own distinctive characteristics. It is based on a drama film, with twists and turns in plot, vivid and interesting, vivid characters, beautiful and attractive music, paying special attention to the description of details, elegant and popular, and suitable for the aesthetic taste of the vast majority of viewers. By the end of the 20th century, the combination of digital technology and film technology was widely used, which made the picture more realistic and achieved perfect picture effect. Disney, DreamWorks, Warner and Fox are all animation predators formed on the basis of complete market. Japan is an animation power that rose in the 1970s. Its animation works occupy a place in the world animation market with its huge quantity, distinctive national charm and unique exaggerated artistic style. In recent years, Japanese animation has not only swept across Asia, but also entered the European and American markets many times, with remarkable achievements. From the earlier akira in the Tortoise Shell and Ghost to the recent Princess Ghost, Peter F and Spirited Away, they have received rave reviews, which are very popular in Europe and America, and their influence is almost equal to that of the American animation kingdom. China also made great achievements in his early years, such as "Make a scene in Heaven" and other cartoons, which also received high praise. At present, although it can't catch up with the United States, Japan and other countries, it is still in the process of vigorous development.
Animation, like other works of art, not only attracts teenagers, but also attracts adult audiences. What children learn from animation is intuitive scenes and funny fun, while adults are attracted by exaggerated artistic sense, thus enjoying a leisurely childlike interest. Many people and Spirited Away went on an adventure in Miyazaki Hayao with the distant little girl and experienced her joys and sorrows. Many people have learned about the history and culture of China through The Legend of the Dragon and the Wolf and Riding a Thousand Miles. Many people fall in love with the art of Go, which was originally considered boring ... The power contained in animation is immeasurable, which can affect our judgment of the most essential things: beauty or ugliness, good or evil, which is the most basic thing of human beings.
From the well-known cartoons "Make a scene in Heaven", "Mickey Mouse and Donald Duck", "I am crazy about singing" and "Inuyasha" to the popular online animation themes, such as "CS" and "Cool Q", they are all regarded as the main profit targets by cultural businessmen. High-tech technology has given animation wings to soar, which not only makes static characters and scenery "live", but also makes its industry.
Second, meet the psychological needs of teenagers' growth
Animation image has won the hearts of many anime fans, especially young teenagers, because of its distinctive personality. This aspect is of course the result of social and cultural development and reflects the requirements of a certain social environment. More importantly, it meets the psychological needs of teenagers' growth and provides a source of nutrition for their growth and development.
Physiologically, teenagers are full of physical strength, energy, quick response and strong desire; Psychologically, their motivation for achievement is unprecedented. They are eager to get ahead, full of ambition, high-spirited and fearless. At the same time, they are good at imitation, easily influenced by the outside world, like fantasy, dare to try new things and publicize their personality. Animation image just caters to teenagers' pursuit of novelty and self-publicity, conforms to teenagers' lively nature, can arouse teenagers' curiosity and desire to explore, and conveys a strong personality light. Teenagers' unique adventurous spirit and personality impulse to try novelty make them the main audience of animation culture, which is also the internal driving force for the popularity of youth animation culture. Some people say that animation is the simplest way of consumption, full of imagination, showing a world outlook and values different from traditional education. Because the animation itself is clean, concise, relaxed and humorous, the expression and expression are very intimate, and the image shape is extremely cute, which makes people feel relaxed and happy in the reading process, and at the same time, they can learn a lot of knowledge and appreciate abstract and complicated knowledge and truth. Therefore, animation not only plays a pleasant role in the crowd with teenagers as the main body, but also satisfies their emotional experience. Anime lovers consciously or unconsciously place themselves in the free and personalized atmosphere of comic world, realize their most wayward wishes in their dreams, and achieve success that may not be realized in real life. These experiences gave them the greatest sense of accomplishment. Those simple and beautiful feelings, those plots full of luck and coincidence, those unreserved recognition and those hearty desires made it difficult for them to give up their feelings for animation. Therefore, animation captures the minds of anime fans who are mainly teenagers, so that they can relieve their psychological pressure, relieve their emotional tension and adjust their body and mind.
With the development of socialist market economy, the progress of high-tech information and the wide spread of mass media, the development of animation image and animation culture has been greatly promoted. In the information age, with the help of advanced high technology, people have made one humorous cartoon image after another with rich imagination and unique youthful mentality. These images are easy to make and copy, and are hyped by businesses under mature market conditions. Through their timely guidance and fancy renovation, and because they are in line with the fashion-chasing characteristics of animation lovers with teenagers as the main body, they communicate with each other in this special artistic expression, which not only expresses their feelings, but also increases their understanding. At the same time, the temptation of huge economic interests will lead to the promotion and speculation of merchants, and make use of people's aesthetic taste and fashion needs to constantly introduce new symbols, create a series of popular fashions, and accelerate the development and spread of animation culture.
Animation culture belongs to fashion culture and is the expression category of social subculture. Since it exists and has been greatly developed, it certainly contains younger and more dynamic social mentality and cultural mentality factors that mainstream culture can't make up for. For example, it enriches the campus cultural life of teenagers to a great extent, meets the demand of teenagers to pursue fashion, and at the same time, in the process of pursuing animation, it may also let them learn some technical abilities and cultivate their innovative spirit. Of course, the spread of animation culture and fashion culture, due to its strong commercial nature, will certainly bring inevitable negative effects to young people. Therefore, we should actively guide, take advanced culture as the guide, affirm the objectivity and rationality of its existence, and at the same time change the educational concept, increase the intensity of education, enhance the understanding and care for teenagers, so as to promote their all-round and healthy development.
Third, attach importance to the education and guidance function of animation culture.
Animation culture is the inevitable product of social and cultural development, and it is also the embodiment of the increasingly diversified behaviors and lifestyles of some people with teenagers as the main body. Therefore, we should actively guide the animation culture and fashion, and promote the healthy growth of teenagers.
First, strengthen the radiation and extension of mainstream culture.
Animation culture is a manifestation of youth subculture and a cultural phenomenon that exists objectively with the development of society. Therefore, we must face it squarely and actively guide it to serve the advanced socialist culture, that is, convey the mainstream concepts and culture of our society to the audience through the lovely and concise image of animation, and vigorously cultivate and carry forward the spirit of the Chinese nation with the help of animation images. As educators, we should not blindly avoid or adopt an indifferent attitude. We should strengthen exchanges and communication with anime fans who are mainly teenagers, get to know them, and feel and participate in their activities at the same time. Because everything is a double-edged sword, animation culture will also have a strong impact and infiltration on young people, and some modern painting styles and philosophical thinking in animation may also become an opportunity for education. We should actively guide cartoon lovers who are mainly teenagers to correctly understand cartoon, establish healthy and positive aesthetic taste, and strengthen the radiation and extension of mainstream culture. The guidance of animation culture must be healthy. After making new people fascinated by animation, give them high-level, healthy and advanced animation, and at the same time make cool animation to satisfy their own fun.
Second, meet the diverse cultural needs of young people.
Animation culture or pop culture, most of them are involved in market speculation. Seeing that teenagers like fresh excitement, merchants attract teenagers' attention and consumption power through packaging and publicity, and meet their needs with rich and vivid forms of expression. Therefore, when promoting mainstream culture, we can also learn from their model, change the relatively single form, pay attention to diversification and innovation, and make it meet the characteristics of young people's diversified cultural needs and make them easy to accept. Starting with the favorite cartoon images of teenagers, we should correctly guide the fashion demand of contemporary cartoon culture, persist in giving play to the role of education as the main channel, carry forward advanced culture and healthy atmosphere on campus, cultivate humanistic spirit and scientific spirit, and encourage diversified cultural forms at the same time. In the process of animation culture and even popular culture occupying the cultural market day by day, we should also pursue vividness and diversification of forms, educate young people with advanced culture and national spirit, let elite culture and classic culture occupy the mainstream in the competition, and constantly meet the diverse spiritual and cultural needs of young people.
Third, standardize the spread of popular culture.
In a word, animation attracts more and more teenagers with its unique characteristics and charm. Understanding the cartoon image and rationally examining the contemporary cartoon culture and fashion will help us better understand cartoon fans, better guide teenagers and promote their healthy development.