"High-quality farmers love to buy" is a video content e-commerce platform developed and built by Agriculture and Forestry Satellite TV based on the attributes of agriculture, rural areas and farmers and in line with the new Internet format. There are nine categories of platforms, namely: poverty alleviation area, rice flour, grain and oil, fresh fruit, leisure snacks, tea and wine life, nutrition and nourishing, north-south dry goods, seasoning and so on. Strictly control product selection standards from the aspects of production quality, timeliness of logistics distribution, beautiful packaging and after-sales service. To ensure the safety, green and health of products purchased by users through the platform of "learning power".
At the same time, since the end of last year, "quality farmers love to buy" has fully developed the "live broadcast+short video" business in line with the changes in the Internet ecology and information flow format. Invested in the development of "Quality Agricultural Live Broadcasting Platform", and carried out eight public welfare live broadcasting activities with China Industrial and Commercial Bank Head Office, China Industrial and Commercial Bank Shaanxi Branch, China Industrial and Commercial Bank Liaoning Branch, China Industrial and Commercial Bank Tianjin Branch and Shanyang County People's Government, which won unanimous praise from the society. Among them, the third public welfare live broadcast of "Consumer Poverty Alleviation Love Sanqin" in cooperation with China Industrial and Commercial Bank Shaanxi Branch reached 3.3 million110,000 person-times, with 67,000 comments and 654,388+0.487 million yuan in poverty alleviation transactions. The good operation of the "quality farmers love to buy" live broadcast platform will also bring new presentation forms to users on the "learning power" platform and realize a better user experience.
As a very important platform, the brand of "quality agriculture" promotes the sales of high-quality agricultural products on the platform of "academic strength" in line with the dream of supporting agriculture. One is to promote the sales of regional agricultural products and increase the income of rural people; The second is to strengthen the value leading role of production and marketing of high-quality agricultural products and promote farmers' scientific production; Third, give play to the mode of fixing production by sales, guide social resources to gather in the production of high-quality agricultural products, and drive the adjustment of agricultural supply side; The fourth is to achieve brand leadership, build more well-known agricultural brands and enhance the core competitiveness of high-quality agricultural products.