What should I do to run a chain drugstore?

With the increasingly fierce market competition in the pharmaceutical industry, the competition among retail chain pharmacies is also extremely fierce. At present, most retail pharmacies either make money or lose money. Every store in retail chain pharmacies is the most basic profit source of chain enterprises, and the management of stores accounts for more than 80% of the daily management of retail chain enterprises. It is extremely urgent to comprehensively improve the management consciousness of retail chain pharmacies. So how should chain pharmacies operate and manage to improve our turnover? First, do a good job in market research. For any industry, market research is indispensable. If our chain pharmacies want to develop better, they must conduct comprehensive and in-depth market research, such as investigating the resources of newly listed products in recent times, learning more about the operation of brother pharmacies or competitors, analyzing the highlights and shortcomings of our pharmacy operation, determining the main profit growth points or peak season sales strategies in the next stage, and making appropriate adjustments to the product structure of pharmacies when necessary. Second, service brand publicity statistics show that if you don't do publicity for two months, the impression in consumers' hearts will fade. Publicity in peak season aims to stimulate consumers' desire to buy, while publicity in off-season aims to maintain people's awareness of pharmacies. Through the necessary publicity in the off-season, strengthen the service brand and create a good image, so as to stand out quickly when the peak season comes. At the same time, because the whole industry is in the off-season, the publicity cost is relatively low, and the publicity effect is relatively good at this time. Of course, the consumption in the off-season is limited, and the publicity investment should not be too large. In terms of publicity strategy, products are the main publicity in peak season, and services and pharmacy image are the main publicity in off-season. Third, establish a perfect service system As our chain pharmacy, from a professional point of view, we should have our own perfect service system, which should cover the following aspects: a, the retail system of essential drugs; B, drug seeking and asking system; C, after-sales quality assurance system; D, special services and health care system; E, customer information and member service system, and to achieve these, we need to use a set of membership management system to achieve. Membership management system Meiping is recommended here. Fourth, there are too many forms of planning some public welfare community activities, such as voluntary labor, free membership, small medical equipment testing (blood sugar testing, blood pressure testing, etc.). ), publicity on the prevention and treatment of common diseases in the community, door-to-door service for special groups (widowed and disabled), and holding small community networking parties. In the past off-season management process, I even suggested that stores tend to carry out such activities, and community activities are low-cost and easy. Flexible form, easy to master and other advantages, but we must strengthen the density, multi-frequency, in order to improve the influence of our pharmacy in the community to accumulate impressions, community activities must emphasize norms. Fifth, do a good job in member maintenance. It's a good idea to actively contact consumers under unexpected circumstances to increase their brand participation and loyalty. Usually, you can send someone to pay a phone call back to members, visit them at home, and go to the community to carry out health consultation, popular science propaganda, lectures on safe drug use, etc. Thereby enhancing the brand awareness and trust of pharmacies. Intransitive verbs attract customers with special brand drugs and drive the sales of non-brand drugs. The release of special brand drug information is the crowning touch to improve the sales atmosphere of stores: pharmacies often use some well-known brand products for special sales to attract customers, form a terminal sales atmosphere and promote the sales of non-brand drugs. At present, many chain pharmacies have adopted such a strategy in product management, attracting customers with brand drugs with low profit margin and driving the sales of non-brand drugs with high profit margin; At the same time, brand drugs can bring good cash flow to chain pharmacies and solve the cash flow problem of chain companies; Non-brand drugs, especially high-profit products such as products represented by chain companies and Class A products, are the products that chain pharmacies want to sell most because of their high profit rate. While promoting the sales of high-profit products of chain pharmacies, it is necessary to ensure the cash flow of product sales. On the premise of cash flow guarantee, through the promotion of store sales atmosphere, we can improve the added value of high-profit products in the sense of terminal quality, enhance the brand value of products, make customers feel safe in quality assurance, and finally improve product sales. With the continuous increase of sales, the profit of the store will naturally increase. Seven, try new products and services, and tap seasonal products. Chain pharmacies can launch some new products and services in due course, which can not only test the potential consumer market and purchasing power, but also earn customers' attention, killing two birds with one stone. At the same time, pharmacies should also pay attention to excavating some seasonal products, such as health care products, gifts and health care products, to enter the off-season. However, for seasonal health care products such as losing weight, improving memory and promoting growth and development, pharmacies can seize the opportunity to interact with manufacturers and create local sensational effects in the off-season, thus gathering popularity and increasing sales. In the current low-profit environment of drug retail, the profitability of stores is weak, and many retail pharmacies are still in the stage of solving the survival problem. Therefore, if our pharmacy wants to develop better and increase sales, the manager's management strategy becomes particularly important.