Next, the most important point is the first two paragraphs of the article. Modern society is impetuous and hasty, so is reading articles. Few people read an article or a news from beginning to end, often after reading the important contents of the first two paragraphs, especially in our medical industry. In addition, the third paragraph or below is rarely seen in the pop-up window of consultation invitation and business communication. So we focus on the first two paragraphs, so as to win customers and make them have the urge to consult.
Then how to write the first two paragraphs well, we must analyze the patient's needs according to the classification. Firstly, the article is divided into three categories: price and cost, treatment effect, symptom description, disease harm, hospital and so on. Then, in each category, several questions of this kind of patients are studied: What is the current situation of the patients who read this article? What does he care about most? What can make him decide to consult?
Every article makes these points clear before writing the content, but many editors in it are naive when writing articles about prices in the future. In fact, the price is only a reference for a person to accept a thing, and what really plays a decisive role is the effect. For example, if you write an article with the title of price, is the common structure followed by a sentence "What determines the price of this disease? Only by investigation can you determine how much it will cost to cure?" "
First of all, analyze why patients should read this article about the treatment of a certain disease. I believe that the person who clicked on this article either got the disease himself or someone around him, such as the price article on premature ejaculation, or the man himself or his wife. And there must be this problem. So what are these people most concerned about? In fact, what he cares about is how to treat the disease and how much it costs.
Attention, the first thing must be how to treat it. Then, if the structure of the first two paragraphs of our article is "first tell the patient what the incidence rate of this disease is in the present society, then tell the patient what the industry cure rate is, and your hospital analyzes the cure rate according to historical data, who is seeing a doctor, what kind of background, etc., and then tell the patient that the treatment cost of this disease ranges from several hundred to tens of thousands, which varies from person to person."
I believe that patients will have a much stronger desire for consultation when they see such an article. Instead of desperately trying to know how much it is. Often everyone can't write anything when writing articles about prices, so it's better to guide them like this.
It's like buying a mobile phone. It often seems that you will buy a more expensive mobile phone than you expected, because within your economic conditions, you will pay more attention to the use effect.