1, strategic planning: to formulate a new long-term development plan for the enterprise. Strategic planning scheme is an ideological system including market opportunity, fundamental purpose, main means, competitive means and action steps. With the support of existing advantages, "market opportunity" enables enterprises to ensure success in hand wars, which embodies new advantages: "competitive means" is a tool to maintain established advantages until the goal is achieved, and unique resources, organizational culture, management technology and patented technology are typical competitive means: "goal" is the ultimate value of an organization, such as achieving social harmony; "Goal" refers to the specific degree of realization of "goal", such as reaching a well-off level. "Goal" is sometimes the same as "goal" and sometimes different. "Action steps" are the division of various stages towards the goal, which is convenient for prioritizing and understanding the logical relationship of strategy.
2. Ecological planning: it is to make a new plan for the survival state of the organization in a specific time and environment. Ecological planning scheme is the sum of the main relationships among various businesses, partners, internal departments, input and output, goals and objectives of an enterprise. Ecological planning aims to promote the harmonious existence between the organization and the current environment, is the guarantee to realize the strategy, and serves the enterprise strategy. For example, industrial planning (diversified or specialized design) and management model design. If strategic planning is to plan a "big river", then ecological planning is to plan a "reach" or even design a "section".
3. Financing plan: under the condition of delaying the cost, make a new plan for the enterprise to obtain or use resources. Financing plan is an operating system including resource discovery, identification, development, utilization and processing. Financing is generally divided into three levels, namely, capital, brand and product. Financing should be based on capital, intangible assets represented by brands and tangible assets represented by products, and the resources involved are nothing more than capital, brands and product resources.
Financing planning is the basic guarantee of scale expansion in the process of enterprise strategy: financing planning is the main aspect of external realization of organizational ecological value, and ecology that cannot be integrated with resources is bad ecology. On the contrary, without good resource integration, it is difficult to optimize the enterprise ecology. Financing planning also puts forward tasks for management planning.
4. Management planning: make a new plan for the coordination of non-human resources and human resources. Management planning scheme is an operation system including organization setting, post setting, post standard, business process and guarantee mechanism. Planning and management belong to decision-making and implementation, but the management responsible for implementation also has a problem of continuous innovation. The new scheme produced by management planning is an important strategic means in strategic planning scheme, an important tool to adjust enterprise ecology, and a process to digest non-human resources and transform them into new values of enterprises.
5. Marketing planning: make a new plan to realize organizational values such as products and images in the market. Marketing planning scheme is an operating system including product positioning, price positioning, channel positioning, market positioning and promotion means. It is one of the strategic means of the enterprise, the interface between the enterprise and the external environment, the purpose of enterprise financing, and the final test of the quality of management planning. At present, many planners mainly focus on the field of marketing planning.
Generally speaking, strategic planning is responsible for enterprise process, ecological planning is responsible for enterprise status and state, financing planning is responsible for enterprise nutrition, management planning is responsible for enterprise digestion and absorption of resources, and marketing planning is responsible for enterprise output of nutrition transformation power.
In specific planning, there is generally no boundary of planning fields, and a comprehensive planning scheme is likely to include even all planning fields.
It can be seen that to be a planner, one must be an all-rounder and generalist, but for many people, mastering so much knowledge and skills, especially some valuable experience, cannot be achieved overnight. Therefore, planners must keep learning and understanding, so as to make continuous progress in repeated learning.
Shopping malls, like battlefields, are in a turbulent economic environment and face different consumer markets. Management functions such as organization, coordination, control and supervision have become increasingly difficult to meet the needs of market competition. The survival and planning of intelligent people have begun to enter the management stage in the era of knowledge economy.