Looking for: Baidu has a huge user base, covering 97.5% of netizens, and AI intelligently looks for the target population.
Push: accurate positioning, colorful display, direct attack on consumers' hearts and minds.
Turn: combine quality and efficiency, transform efficiently, and rely on brand platform to enhance consumers' purchasing confidence.
Excellent: continuous optimization in operation, multi-background data platform, real-time monitoring of delivery data and professional team maintenance.
First, find-the initial start of Baidu AI's long-term big data accumulation, independent learning and analysis, and accurately capture the target population.
When it comes to big data, it is particularly important to be "big". Baidu covers 97.5% of the country's netizens and lives 6 billion times a day. Such a huge data accumulation can exercise an accurate and intelligent AI system. Baidu locks 2 million user tags through user behavior and basic attributes of crowds. Baidu's brain 7×24 hours of deep learning is to deeply analyze user attributes.
In ancient times, there was a counselor's astrology, and now there is Baidu's "star watching"
Baidu AI data will eventually be presented on the star map, which has three aspects:
Global data insight, gathering global data composed of Baidu domain data, customer data and partner data, building massive user behavior labels, providing multi-dimensional industry and brand insight, comprehensively perceiving user behaviors and intentions, and helping brands accurately locate target groups.
Full-link asset precipitation, recording the full path behavior of consumer decision chain, precipitating data assets at all stages, and helping brands realize full-link conversion tracking and re-marketing.
All-media strategic reach, providing unified strategy formulation, one-stop distribution and unified effect measurement covering all-media matrix, creating media encirclement, and realizing * * * vibration collaborative marketing and continuous effect optimization.
Second, push marketing is implanted with various marketing promotion resources, each with its own strengths and various forms:
(of a peacock) spread its tail (show off its fine tail feathers)
High-profile hard push, lock the first sight! It is the attitude of the brand, but also the display of strength. It is more reliable, better and more unique. It's useless to talk more, but still look at hard power.
information flow
Soft implant, free interaction! The search+interest dual engines are precisely oriented, and there are thousands of people. What they reveal is what they think, and the user's interest demand is our display trend.
Mengzhong
Online and offline data linkage, multimedia access, go deep into every corner of consumers' lives, repeatedly portray corporate image, plant grass deeply, and occupy consumers' minds.
Third, the conversion rate of transformation-effect transformation has always been the pain point of promotion. Painful and happy promotion and childbirth often make us nervous and even discouraged.
Multi-file collocation of efficient conversion products;
Basic matching: Baidu search
Mid-range collocation: Baidu search, real estate business card.
High-end collocation: Baidu search, real estate business card, brand silk road.
Ultimate collocation: Baidu search, architectural ranking film, brand area.
At the stage when users have clear needs, put in promotion and transform users. Cover your own brand words, recommend long tail words, and achieve the effect of expanding communication, so that users in need can find it faster and better, find it and guide it.
Clues are hard to find. How to avoid wasting every clue and maximize the transformation effect?
Simply operate Aifanfan background tools, analyze and accumulate data every week and month, form habits and drain customers, so as to achieve better expectations.
Fourth, strive for perfection-continuous improvement, from finding to turning around, seems to have completed a marketing journey, but at that time, in the long-term promotion and marketing, this was only a small stage, and we still need to constantly improve and grow. At the end of each stage, we can learn from experience to optimize and improve methods and always stay at the forefront of the same industry. In this way, a closed loop of a virtuous circle is formed, and each step is closely linked and repeated.
Deeply empower, establish a closed loop of user service, continuously optimize during operation, and improve conversion efficiency.
After the epidemic in COVID-19, people have a higher pursuit of comfort, property services, health functions and community facilities, and green, healthy and technological residential products have become the focus of national life. Close to consumers, go deep into every detail of consumers' lives, be considerate, make delivery more accurate and promotion more secure! "Stability" will be an unavoidable topic in the post-epidemic era.