Roger, a graduate student from a university in Zhengzhou, Henan Province, prefers to rent a car. "Generally, * * * enjoys a car, one yuan a kilometer, ten cents a minute, and the distance and time are accumulated. The cost per trip is 35 yuan, which is much cheaper than taking a taxi. Most of these cars are domestic new energy electric vehicles with little pollution. " There is a parking spot near Roger's school, so parking has become another choice for her to travel.
"Things are rented, but life is not." Now more and more young people choose to "rent a life", rent a car to travel, rent a drone to take pictures ... By renting a house, life can be colorful. The typical user portrait of "renters" is post-1995. Their consumption pays attention to practicality, cost performance and high quality, and their life pursues fashion and health. For them, rent is not only an economical and convenient way of consumption, but also a fashionable and environmentally friendly attitude towards life. According to the "20 17 China * * * Enjoy Economy Industry and Users Research Report", the main reason why users use other people's goods or services as users is to make their lives healthier and more efficient. They think this is a kind of green consumption, which can not only reduce environmental pollution, but also meet their individual needs while saving money.
Jing Linbo, director of China Social Science Evaluation Research Center, said that some consumers have limited economic level, but they have corresponding brand pursuit for the needs of specific occasions, so there is still a certain market demand for renting some high-priced goods.