Miss Tang, born after 1990, is from Yongzhou, Hunan.
I write serials online and post my interview stories. There is a netizen who actively communicates with me. Her name is Sibyl Yu. She wrote a long article: "Even if you don't work hard for your dreams, you should work hard for your elderly parents."
She said in the article: What should I do and what should my parents do if I don't become what I want after graduating from college and become strong enough to be relied on by my family after work?
I know a girl from Shenzhen. She has just changed a job where her salary has doubled. In her new job, she often has to work overtime, so she can't eat on time and won't get home until ten o'clock in the evening.
She worked hard to settle down in Shenzhen early and lived with her parents.
So this week, when I decided who to interview, I chose to interview Miss Tang.
Because of her part-time entrepreneurial story, it may inspire friends who are still confused, and may give warmth to friends who are still struggling, accompanied by the warmth of peers.
Miss Tang has been working part-time for two years.
Her entrepreneurial product is Zongye.
20 12 July, Miss Tang graduated from a logistics college in Hunan.
After graduation, she got an opportunity to work in a state-owned enterprise. After weighing, she gave up.
When I was young, I wanted to have more life experiences and didn't want to be bound by the step-by-step life of state-owned enterprises.
She chose to work in Shenzhen.
When Ms. Tang did her second job in Shenzhen, she began to contact e-commerce and was responsible for data-related work.
Miss Tang's boss is a foreign trade e-commerce expert. She saw the future e-commerce prospects from her boss, so she sprouted the idea of selling her own products.
When I came home for the New Year, I saw that my home was full of mountain products, so I thought, Why am I not in mountain products, an online seller?
Tang thought, even if I don't work in Shenzhen in the future, what can I do when I go back to my hometown?
Miss Tang thought: This is also a contribution to parents, a filial piety.
After returning to Shenzhen, Miss Tang registered a Taobao shop called Xiangjia Rural Ecological Park, and the seller was mountain products.
At first, everything was sold: black medicine beans, soybeans, black sesame seeds, peanuts, mung beans, sweet potato chips and so on.
Including Zongye.
All the photos were taken by her mobile phone, without retouching. She wants to show the products truly.
After the store opened, there was really business.
People are looking for mountain products.
20 14 Before the Dragon Boat Festival, the traffic of Miss Tang's shop suddenly surged.
They are all here to buy Zongye.
The rushing water caught Miss Tang off guard.
The zongzi leaves in the shop were all picked by her parents in the mountains, and soon they were out of stock.
Miss Tang doesn't want to return the bill, new store. She needs these transaction records to give buyers a sense of trust.
Miss Tang bought zongye online, chose the same quality zongye, bought it and sent it to Shenzhen. She repackaged it and sent it to the customer.
If you don't make money, you have to pay the freight backwards.
Come back from work every day to clean up, busy until late at night.
After the Dragon Boat Festival, Miss Tang began to notice the category of Zongye.
She went to do market research.
People who make data are very sensitive to data. By comparing Taobao's data, she thinks Zongye can focus on it.
Miss Tang made an analysis of competing products and summarized three product advantages:
First, geographical advantages: Fujian, Hunan, Hubei, Anhui Huangshan these places produce Zongye, Miss Tang's hometown is one of the producing areas;
Second, the original ecological advantage: Miss Tang's dumplings are all picked from the mountains and naturally dried, which is different from those dry goods;
Miss Tang especially shared a method to identify the natural air-dried leaves of zongzi: soaking in water.
Put the leaves in water, no matter how they soak in the sun, the water is clear. Machine-dried zongzi leaves will turn green after soaking in water. Why? You know that.
The third is the advantage of supply. In other areas where rice leaves are produced, rice leaves are not available all the year round, and they are out of stock when it rains. Her home is in the mountains, and it is not affected much. Fresh rice leaves can be picked all year round, and there can be a small sales peak before the Spring Festival.
On 20 15, Miss Tang opened another Taobao shop called "Shannon Zongye", which specializes in pushing Zongye.
I asked Miss Tang: A store specializes in selling zongzi leaves. Is there any business after the Dragon Boat Festival?
Actually, Zongye is a long-term business.
Many people like to eat zongzi. They like to eat zongzi all the year round. These people are old customers.
Some people like to eat, some people sell, and small food vendors also have needs.
Some merchants don't sell zongzi. The bought zongzi leaves and lotus leaves are used for steaming, and the leaves are placed at the bottom of the food, which can add natural flavor to the food during steaming.
Miss Tang said that she has orders every day.
I met Miss Tang on the Internet.
My impression of her is that she is a girl who sells religious affairs. She corrected me seriously: I'm not selling patriarchal clan, but selling the traditional culture of China.
On the Taobao details page, she attached the method of zongzi to teach buyers how to make zongzi.
It is a happy thing to sit with your family and make zongzi.
The ready-to-eat zongzi in the supermarket reduces the time cost, but it also weakens the busy and lively atmosphere at home.
When Miss Tang first came to Shenzhen, she lived with her sister.
After changing jobs, she had to move out because of her workplace.
Before moving out, Miss Tang specially made dumplings and soda dumplings with her elder sister.
The two talked and laughed, and the air was filled with refreshing and cool zongxiang.
Not zongzi, but beautiful memories of youth and family.
Touch the scene and feel love.
A long time ago, I left Shenzhen for Dalian for several months.
One day, I was depressed and walked aimlessly in an old street with a stone wall. Suddenly there came a song: I told you to lean, I told you to lean. . .
It was cloudy, and I was immediately hit by singing.
Even today, when I hear Richie Jen's dependence, I will still be awakened.
Some of my memories are branded in old songs.
Miss Tang branded her affection in the process of making zongzi.
These stories are all sales.
Miss Tang sells for example.
Miss Tang has a customer who often comes to buy zongzi leaves. He bought it for the old people who like to make zongzi at home.
Seeing the happiness of children eating delicious zongzi, the old man will be happier than them.
I really appreciate Miss Tang as a customer.
He is a filial man.
I once chatted with a friend in Dongguan. A friend said that there is a female entrepreneur in Dongguan, and her family has good economic conditions. She has an old mother at home. She often asks her mother to brew a rice wine at home and put the brewed wine upstairs. Every time there are guests at home, she asks her mother to go upstairs and bring rice wine to the guests.
Women entrepreneurs do this on purpose.
Brewing wine, climbing stairs to exercise the old mother's body, and the guests' admiration after drinking rice wine will make the old mother feel very fulfilled.
Old people also need a sense of existence.
This old man who makes zongzi brings children not only food and health satisfaction, but also memories.
Good memories help the elderly get rid of the loneliness in the evening.
Miss Tang said she was very happy.
Although it is a small shop, it has the value of existence.
Because it can help these people in need.
The zongzi leaves she sells are carriers of some gods.
Luo pang said: small and certain happiness, let us persist in doing a bitter thing. Life is like this for such a little light.
Besides Zongye, other products, Miss Tang, also sell emotions.
She promoted cotton in the space, which was written as follows: Once upon a time, I started boarding at school in the third grade of primary school, and my mother bought new cotton every year to make me a boarding quilt. Although I am holding a light fiber quilt in the city now, I still want to have a cotton quilt. I will cover all the new quilts at home every year!
Selling sweet potato chips, she will ask you remember the taste of childhood?
I like this sales method very much.
Miss Tang is a part-time entrepreneur.
I asked: Does the boss know what to do?
She said: The boss knows. Acquiescence.
Because she didn't miss her job.
She works when others work. The difference is that she gets up earlier than others and goes to bed later than others.
When others show love, she is selling Zongye; When others show off their holiday trips, she goes back to her hometown to pick zongzi leaves in the mountains; Others bask in the lucky money, and she basks in the buyer's show.
Start a business at work without delay.
I also got the accounting certificate.
Others follow suit by changing their mobile phones. She changed her mobile phone because it was broken.
Miss Tang sells zongzi leaves, with a sales performance of 20 thousand in the first year and 50 thousand in the second year.
Sales are not high?
The retail price of a zongzi leaf is 0. 12 yuan, and the wholesale price is 9 cents. With such a low price and part-time business, you will understand that this achievement is hard-won.
The most frequent sentence in my entrepreneurial interview series is: tired and happy.
She said that she was a happy person with tears streaming down her face.
Miss Tang's tears come from the buyer's incomprehension.
Her store also has several bad reviews.
At the beginning, what she pursued was 100% praise. When she encounters a bad review, she will call the buyer to explain.
Buyers give bad reviews, mostly because they find bug eyes on individual zongzi leaves.
Farmers in mountainous areas depend on the weather to eat, and agricultural products do not use pesticides except rice.
The leaves of zongzi grow in the original ecology.
In other words, the original ecological products are all left over by insects.
Worm eyes are inevitable. Although it will be selected after picking, there will also be a situation of one hundred secrets and one sparse.
This product has to go through many difficult links from the depths of the mountains to the hands of customers.
The two old people picked them, dried them, packed them at night, and walked to town to deliver the courier during the day. . .
Some customers will delete bad reviews when they know all this.
Put yourself in others' shoes.
Not everyone understands.
A customer added a comment under the bad review, saying that Miss Tang was called "malicious harassment".
I looked at this photo for a long time, trying to conceive a scene of her "malicious harassment" in my mind.
It is quite difficult to tell the truth.
Miss Tang sighed in the space: I am a civilian, not a saint! I can't be as warm-hearted as your boyfriend and girlfriend. If you are not satisfied, you can complain and blame as much as you like. I will accept all the questions and absorb them well! Gain is progress, be yourself with a clear conscience!
Miss Tang set a threshold in the shop.
She tries to do as little as possible low-cost postage activities unless it is aimed at old customers.
Low-priced activities are directly proportional to bad reviews.
Sales is a kind of psychology.
Besides tears, Miss Tang is more grateful.
Thanks to the natural ingredients that nature has given us.
Appreciate the good memories left by her parents.
Be grateful to those strange customers who may never meet again.
Miss Tang set the sales target of 20 16 as150,000.
In addition to old retail customers, she also added some cooperative businesses.
At present, there are two zongzi factories and a muffin factory, which are fixed partners.
In the future, there will be more businesses that insist on original ecology and zero green food and conscience management.
With the same people.
Such enterprises will be regarded as strategic partners and will try their best to support their development.
These businesses are also her confidence.
Miss Tang said that the frequent occurrence of serious diseases in today's society shows that our living environment is very bad, and we can't control the big environment, but we can improve the small environment, or a small part, by working together.
Miss Tang said that her dream is to open an online shopping mall for agricultural products in the mountainous area of Hunan and move her hometown of mountain products to the online shopping mall.
Help parents and villagers in mountainous areas improve their quality of life in their later years.
Children who grow up in mountainous areas know how hard it is to sell products deep in the mountains.
There are few people in the deep mountains, and pearls go.
Teacher Tang said that she would do it all her life.
Focus on selling Hunan agricultural products and send people from the city to the mountains for health.
Maybe it will be difficult, maybe it will be slow.
She is willing to wait.
Waiting for the ice and snow to melt, waiting for the spring flowers to bloom.
Waiting for the dawn, waiting for the day when you arrive.
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Kano Award Interview: Tells the true story of 100 grassroots entrepreneurs. This is the 23rd interview story.
Let their stories inspire every ordinary person, you and me, to regain confidence in the future when they are confused.