What about the current e-commerce operating company?

Judging from the current industry situation, there are still a large number of offline brands, overseas brand agents, high-quality factories, offline physical stores and chain stores of a certain scale, and individuals with supply advantages have not yet learned to operate e-commerce. These groups themselves don't know how to run stores, so they can only teach themselves, or form an e-commerce team, or find an operating company. Similarly, for these groups, if they set up their own e-commerce departments at the beginning, or learn their own operational knowledge, it will not only take a lot of time, but also easily miss opportunities.

When looking for an agency, you should pay attention to the following points:

1, low price is not necessarily good. The price of agency operation in the market is very uneven, and the service fee ranges from thousands to tens of thousands a month. Don't measure it from a single price dimension, because the lower the service fee, the more stores the agency will take, and the maintenance of personnel expenses will definitely not have enough energy to take care of your store. At present, a good agency adopts a team of 5-6 people to undertake 2-3 stores (e-commerce in Tao Jing is such a model).

2, the model of scoring is not reliable. It is best to determine how to collect the sales generated by each activity (generally speaking, how to get points when signing a contract), product pricing strategy, gross profit margin control, and promotion investment ratio. Promotion investment must be estimated according to your target sales volume and market volume.

3. It is most important to be suitable for store development. See if he has any relevant cases or how much he knows about your category. If you are not at ease, you can also make a corresponding plan to see if the operation idea is suitable for the development of your store.

4. Clarify the cooperation mode. Never trust those stores that tell you how many stores are cooperating as soon as you come to the door. The more shops you cooperate with, the less energy you have. What you need to know is how many people are in their operation team, these stores and what kind of cooperation mode they are.