Fan Benyi, a supermarket enterprise plan
First, Father's Day activity plan:
Scheme 1: logistics department and store manager participate.
(a), logistics department participants:
1, working in this department for more than one year;
2. On Father's Day, my father can participate in activities at the venue arranged by the company (Berlin Hotel);
3. The number of participants accounts for 30% of the total number of people who have worked in this department for more than one year;
4. Invited personnel of the company;
5. Participants need to be elected by all members of the department;
6. Employees must buy gifts for their fathers at their own expense and give them to their fathers at dinner;
Estimated number:
Purchasing Department: 10 employees, 5 fathers, * * * 15 employees;
Finance Department: 10 employees, 5 fathers, * * * 15 employees;
Card department: 3 employees, 2 fathers, a total of 5 people;
Information Department: 4 employees and 2 fathers, a total of 6 people;
Operation Department: 3 employees and 3 fathers, a total of 6 people;
Planning Department: 2 employees and 2 fathers, totally 4 people;
Development Department: 2 employees and 2 fathers, totally 4 people;
Business school and president's office: 3 employees and 3 fathers, a total of 6 people;
Human Resources Department: 2 employees and 2 fathers, totally 4 people;
Audit Department: 1 employee, 1 father, including 2 employees;
R&D department: 1 employee, 1 father, including 2 employees;
General Management Department: 1 employee, 1 father, including 2 employees;
Real estate company: 6 employees and 6 fathers, accounting for12;
Invited guests: 10 people
Total: 93 people
(2), managers to participate in personnel:
As a store manager 1 year or more;
Number of participants:
There are about 30 store managers; There are about 10 fathers; * * * 40 people.
The total number is about133; Plan 150 people. The total cost is about 2 1200 yuan.
Scheme 2: Employees of Class A and Class B stores
Activity mode:
1, the store manager organized a dinner for outstanding employees and their fathers; (company unified subsidy);
2. Employees must buy gifts for their fathers at their own expense and give them to their fathers at dinner;
Participants:
1, worked in Ai Jia for more than one year;
2. on father's day, dad can go to dinner;
3. Class A stores have 20 participants; Class B store with 20 people (including father);
4. Participants need to be selected by all employees in the store;
Second, the tourism development plan:
Scheme 1: the logistics department personnel are divided into two groups, each group accounting for half of the department personnel; (except clothing companies and property management companies)
Scheme 2: the department manager or above goes out for a group expansion (expansion collision);
Department managers (excluding) the following people are a group (comparison expansion);
Model of Supermarket Enterprise Plan Part II
I. General situation of the enterprise
With the accelerating pace of life, comprehensive large-scale stores and convenient convenience stores should be the future development trend of retail industry. This mode of operation not only has the operating characteristics of supermarkets, but also has the advantages of operating cost, price and convenience of grocery stores, which will certainly win the favor of consumers, thus developing rapidly and gradually forming chain operation. The operation of convenience stores firmly grasps the market gap of large-scale stores, and provides consumers with a convenient and fast shopping environment under the premise of convenience, thus winning consumers. There is much to be done in operating convenience stores in China.
1. Convenience stores mainly engage in fast-moving consumer goods, daily necessities, cakes, fruits and vegetables, books and newspapers, and charge business agents. Buy new goods at any time according to the needs of consumers. 2. Enterprise type: Retail 3. Organizational form: individual industrial and commercial households. Corporate philosophy:
Provide convenient shopping conditions for the public, provide quality services for consumers, and provide consumers with suitable goods.
Second, the personal situation of the author of the business plan
Previous relevant experience: As a teacher of the course "Entrepreneurship Guide", I participated in the training of entrepreneurial design books.
Education, related courses: graduated from Qingdao University, bachelor degree, majoring in political and ideological education.
Third, the market evaluation
1. Description of target customer: Qianjiahui convenience store is located in a residential area, next to No.3 Middle School Station (about12m from the station). The main consumers are the surrounding residents, passers-by (passengers coming and going at No.3 Middle School Station) and middle school students (Qingdao No.3 Middle School is only about 60 meters away from this store). And such a convenient convenience store with rich content will be welcomed by consumers and will have many repeat customers.
2. Market capacity or expected market share of the enterprise: There are only two small supermarkets within 200M around Qianjiahui convenience store, and the ground angle is relatively small. Therefore, the market share of 40% is not a problem.
3. Changing trend of market capacity: With the accelerated pace of life in the future, one is a comprehensive large-scale store and the other is a convenient and fast convenience store operation, which should be the development trend of retail industry. So the market share will be affected. However, Qianjiahui seized the local business opportunities and gained a lot of valuable experience from the business process by virtue of the advantage of doing it first, and established a solid trust relationship with customers and related units with the concept of honesty, trustworthiness, sincere service and continuous innovation. I believe convenience stores will be more and more sought after by consumers. So its market share will be bigger and bigger. 4. The main advantages of competitors: better decoration and larger storefront. 5. The main disadvantage of competitors: the ground angle is biased. There is less passenger flow.
6. Compared with competitors, our store has the advantages of good corner, large passenger flow, convenient shopping for customers, equipped with low-power audio, and mainly creates a shopping atmosphere with open and soothing background music. Disadvantages: Because it is a convenience store decorated on the ground floor of the street building, the storefront area is small, the storefront faces west, and the light in the store is not very bright. In view of this, our store will be renovated in time when it is profitable. The ceiling is replaced by a white putty roof, the floor is made into a milky white floor, white imitation porcelain is used as the decorative tone of the wall, and white fluorescent tubes are used to decorate the wall, creating a fresh, lively and Shu Ya shopping environment.
Fourth, the marketing plan
(2) The main reason for choosing this address: the corner is good. Qianjiahui Convenience Store is located in a residential area, next to No.3 Middle School Station (about 12 meters away from the station). At the corner of the street, Qingdao No.3 Middle School is only about 50-60 meters away from this store, with a large passenger flow (nearby residents, passengers and middle school students).
4. Profitability (monthly) Turnover-cost = operating profit 8000-3 100=4900 yuan.
Annual profit: 4900× 12=58800 yuan 5. Payback period of investment:
Payback period of investment:186700/4900 ≈ 38.10/65438+February ≈3.2 years.
Eight. Business development objectives
1. According to the market forecast, strive for an average daily net profit of around 300 yuan, with a monthly profit of 8,000 yuan and an annual profit of around 900 million yuan. In the first year or two, stabilize the market, develop reputation and reputation, stabilize customer turnover, and stabilize enterprise action mechanism.
2. After two years, we will focus on development and try our best to develop in three aspects: developing retail investors; Develop group customers; Develop membership card customers; Some shopping vouchers and some membership cards can be discounted. Carry out preferential activities and prize-winning activities on holidays. At this time, the monthly profit will reach 10000 yuan, and the annual profit will reach 120000 yuan. The investment of 6.5438+0.8 million yuan can be recovered in less than one year, and the cost can be recovered.
3. In the fourth year, expand the business scale or open a chain store of Qianjiahui convenience stores.
Model of Supermarket Enterprise Plan Part III
First, the basic situation:
1, enterprise name: department store
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
Main business scope: District center, which is the center gathering place of people flow.
4. Place of business: People's Square, Yongchuan District, Chongqing
Area: The floor area is about 150 square meters.
Reason for choosing this location: Because this location is an area where people and cars are concentrated, the transportation is convenient and the market prospect is very broad.
5. Personal information of entrepreneur: Yao Bin, male, 22 years old, bachelor degree.
Relevant work experience: I used to sell things in stores and knew a little about business, but I will increase my social practice and learn this knowledge in the future.
Second, the project overview:
I am a college student, majoring in engineering management, and I have been interested in business since I was a child. With my hobbies and yearning for management, I have always wanted to open a supermarket to develop myself. Many supermarkets in Chongqing attracted me, and I was very interested in them because of the enlightenment when I went shopping in the supermarket. According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.
With the continuous improvement of residents' living standards, the pursuit of environmental protection and healthy consumption has become a way of life, so I intend to sell some green products to ensure people's physical and mental health and customer first, which is our aim.
III. Market survey (see attached table)
Business circle scope: pedestrian business circle (within the radius of 200-500m);
Potential consumer groups: residential areas;
Spending power: high spending power;
Competition: there is only a small supermarket nearby;
Market potential: people's living standards have improved, materials needed have increased, lifestyles have changed, most consumption concepts have been enhanced, and consumption structure has been reasonable;
Scope of business circle: residence
Potential consumer groups: moderate consumption power
Spending power: There is a middle school nearby.
Competition: There are several communities nearby (within the radius of 500m to1000m).
Market potential: consumption concept is enhanced, consumption level is improved, there are more shops, but less things are sold.
Four, the investigation of other large supermarkets:
1. Store hardware survey. It mainly includes: survey on the location of competing shops, survey on the appearance and image of shops, survey on building structure, survey on the design of parking lots and survey on the allocation of commercial facilities.
2. Shop display layout survey. It mainly includes: the investigation of the floor composition, plane layout, regional division, commodity display and shop atmosphere creation of competitive shops.
3, commodity ability survey. Investigate and analyze the variety, price range, quality and supply of goods in competitive stores.
4. Customer level survey. Mainly from the age level and income level.
5. Shop management survey. Promotion, replenishment, display, environmental health investigation.
The relationship between demand and supply has the following types: ① strong demand and insufficient supply; ② Strong demand and supply; (3) the demand is not prosperous, and the supply is not prosperous; (4) The demand is not strong, but the supply is strong. Judging from the location of warehouse supermarket, the relationship between supply and demand in its business circle shows that the first category is the best, the second category is the second, and the third and fourth categories are avoided as much as possible. In the investigation of demand and supply, attention should be paid to the investigation of potential demand and supply, especially to the development trend of some factors that may cause changes in demand and supply.
6, warehouse supermarket survey:
In addition to the above-mentioned large-scale projects, the following detailed but important factors must be investigated in the specific site selection of warehouse supermarkets.
Visibility. Visibility is the degree to which a store can be seen by pedestrians or passengers. The higher the popularity of the place, the easier it is for the store to attract tourists' attention and the more likely it is to shop in the store. Therefore, when choosing the location of warehouse supermarket, we should choose a well-known location, such as a crossroads or a fork in the road on both sides of the street.
Applicability If land is to be requisitioned for building, it is necessary to consider whether the land area and shape are consistent with the types of shops. When renting a ready-made house, we should consider the structure, materials, facade modeling and plasticity of the building. The shelves of warehouse supermarkets are higher than those of ordinary shopping malls, and accordingly the height of buildings is required to be higher. At the same time, we should also understand the requirements of urban construction and development planning, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities and residential construction or renovation projects in this place.
Convenient transportation. I mainly understand two aspects:
A, whether the place is close to the main road, whether the transportation network can extend in all directions, whether it is convenient to transport goods from the railway station pier to the shops, and whether it can pass through large trucks during the day, because large trucks are generally controlled in big cities, and many streets in the central area are not allowed to use currency cars, and some are only allowed to drive at night.
B, that is, whether there are relatively dense bus lines passing by, and whether the stops of each bus line can cover the whole urban area in a balanced and comprehensive way. At present, the popularity of private cars in China is not wide, which is particularly important. Because this is directly related to the convenience of customers shopping.
Verb (abbreviation for verb) Market survey before opening:
Before opening a supermarket, I will visit some supermarkets and businesses, carefully observe the shopping situation of consumers, and ask some consumers, such as consumers of different ages, occupations and income levels, that their shopping habits and consumption needs are different. I think smart businesses should constantly try to figure out the psychological changes and demand changes of various consumer groups in the course of business operation.
(A) consumer behavior and psychological characteristics of high-income consumer groups:
1, the brand preference is obvious, and the influence of cultural demand is greater than the temptation of price. Most of the high-income groups are "three highs" consumer groups with high education, high taste and high consumer demand. They are easy to accept new things and big brands and will have corresponding brand preferences.
2, the purchase volume is large, and the number and frequency of purchases are small. High-income groups are busy with work, so they show great irregularities in their lives. Apart from weekends, shopping can only be a "luxury" for them. But if you go shopping in the mall, you buy a lot, from food and drink to use, the consumption is several hundred yuan. It is understood that this kind of "centralized shopping" has a large number of consumers, accounting for a large proportion in weekend shopping groups.
3. Shopping expectations are high. Influenced by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have visited many consumers, and they all agree that the most important thing when shopping is the service attitude of the merchants.
(B) consumer behavior and psychological characteristics of low-income consumer groups:
1, pay attention to the price. Many people have been short of money. When they have no money, they always count every penny. For low-income consumer groups, this is particularly prominent. It is their most extravagant wish to meet as many consumer needs as possible with the least expenditure. In my investigation, I found that many places in shopping malls are low-income groups. Because for them, low prices are affordable. Supermarkets in many big cities outside have attracted many citizens with such benefits.
2. Pay attention to quality. At present, among the urban low-income groups. In the survey, I found that their consumption habits are far from those of rural consumers. They have a sense of self-protection in the process of consumption, pursuing a healthy life and a nutritious diet. Even if they buy low-priced meat dishes in the meat market out of thrift, they are still worried about the quality of meat dishes and look forward to the arrival of "assured meat dishes". Because the quality is real, things should be used and eaten moderately while being cheap.
3. Shopping less and shopping more frequently. Laid-off workers, especially housewives, live a regular life. They basically get up on time every day, go to bed on time, buy things on time and watch TV on time ... Their single shopping amount is very small, but they shop frequently, sometimes several times a day.
Six, the purpose and content of supermarket market survey:
Do a good job in market adjustment and enhance competitiveness ~ ~ Good market adjustment can enhance your competitiveness, master your own development direction, understand the dynamics of competitors, and know yourself and know yourself.
Retail, an ordinary place, has brought some expectations to people and has not lost to other industries. How to give full play to the potential of commodities in this new holy land, and how to harness the sails of commodity success? It is necessary to learn how to conduct correct market research on commodities.
Seven, commodity classification:
1. Housewives' goods. If the price of this commodity changes slightly, some customers will pay considerable attention. Customers are most sensitive to the price of this commodity. At the same time, we should pay attention to the quality of such goods when selling. For example, fresh goods should pay more attention to freshness and the sense of quantity displayed. Mama Cai Lan's products are mainly fresh in every store, which are generally used to attract customers, reduce prices and have a strong sense of freshness in the market. We should pay great attention to the price range when adjusting this kind of goods.
2, red goods: customers are not very sensitive to the price of this kind of goods. The sales volume of this kind of goods is generally larger than that of mother's cabbage, and the price is generally higher than that of mother's cabbage. Such goods are generally suitable for middle-class consumers. Therefore, we should pay attention to the brand and quality of this kind of goods, which are also called price goods, and often appear on the best-selling list. Green goods: customers have the lowest price sensitivity to green goods.
3. After the market adjusts the commodities, it is necessary to sort out the commodities, and distinguish revolving commodities, gross profit commodities, sensitive commodities, seasonal commodities and image commodities at one time. Including layout and price.
After a perfect market adjustment, you will notice whether many of our products are best-selling or unsalable, which will allow you to adjust the products in the shortest time.
Market research shows that customers attach great importance to the quality and price of products. Personally, I think there is still market potential. If we increase publicity to change people's consumption concept, consumption means social development, and moderate consumption can promote social economic development and social progress. Therefore, it is very important and urgent to change people's feudal ideas through various means and advertisements. The products sold in supermarkets should be colorful.
Eight, products and services:
Product aspect:
(1) Product classification:
1, classification principle of large classification:
In the supermarket, it is better not to divide it into more than ten categories, which is easier to manage. However, it still depends on the business philosophy of the operator. If operators want to expand their business scope to a wide range of fields, they may have to use more big classifications. The principle of general classification is usually divided according to the characteristics of commodities, such as production sources, production methods, treatment methods, preservation methods, etc. A large group of similar goods fall into one big category. For example, aquatic products are a big classification, because the sources of commodities in this classification are all related to water, sea or rivers, and the preservation methods and treatment methods are similar, so they can be classified into a big category.
2, the classification principle of classification:
First, according to the function and use of goods:
According to the function or use of goods when they are used by consumers, such as candy and biscuits, a middle classification of "breakfast connection" is divided. Breakfast connection is a concept of function and use, and these goods are provided to solve the problem that consumers have a "rich breakfast", so in the classification, toast, bread, jam, peanut butter, cereal and other goods can be gathered to form this intermediate classification.
B, according to the manufacturing method of goods:
Sometimes the uses of some goods are not exactly the same, and it is a bit difficult to divide them according to their uses and functions. At this time, we can approximate the method of commodity manufacturing. For example, in the large classification of livestock products, there is a Chinese classification called "processed meat", including ham, sausage, hot dog, fried chicken, bacon, bacon and other commodities. Their functions and uses are different, but they are similar in manufacturing, so "processed and reproduced meat" has become the classification of China.
C, according to the origin of the goods:
In the business strategy, sometimes it is hoped to highlight the characteristics of certain commodities and must be managed specially, so the origin of commodities is developed as the basis for classification. For example, some stores attach great importance to foreign customers in the business circle, so they pay special attention to the operation of imported goods, and list the middle classification of "imported biscuits", and all foreign biscuits are collected in this middle classification, which is convenient for the statistics of purchase or sales, and is also conducive to the performance of the store.
(2), the classification principle of small classification:
1. Classification by functional use: This classification has the same principle as the middle classification, and it is also a more subdivided classification by functional use.
2. Classification by specifications and packaging types: specifications and packaging types can be used as the principle of classification. For example, drinks packaged in aluminum foil and instant noodles in bowls are all products of this classification principle.
(3) Principle of classifying commodities by ingredients: Some commodities can also be classified by ingredients, such as 100% juice, and "juice containing 100% ingredients" falls into this category.
(4) The principle of classifying goods by taste: classifying goods by taste, such as "beef noodles" can also be regarded as a small classification, and all beef-flavored noodles belong to this classification.
The principle of classification is to provide a basis for classification, which comes from the concept of goods. How to use the classification principle flexibly and work out a good classification system is the real focus of this principle.
Supermarket service:
Under the condition of market economy, supermarket service shows great vitality:
1, the service has a strong role in promoting the sales of existing goods. When selling goods, supermarkets need to provide consumers with various services, such as answering consumers' questions and telling consumers about the production, use or maintenance of goods. These services will help to achieve sales to some extent.
2. Services can transform potential consumer demand into real demand. According to the investigation report of an authoritative organization in China on consumers' purchasing behavior in Shenzhen, only 40% of consumers who go shopping in supermarkets have a purchase plan in advance, and the remaining 60% have no plan in advance. It can be seen that fully stimulating consumers' potential desire to buy can greatly increase the sales of supermarkets, and the role played by services can never be underestimated.
Selling this commercial service is a long-term service. The key is not to deceive consumers, not to lack two, and the business of deceiving consumers will not last long. The key is to gain the dependence of consumers.
Nine, personnel and post setting:
Set up two cashiers (familiar with computer-related operations), multiple waiters, multiple porters and so on.
X. Economic feasibility analysis:
1. Investment estimation: the investment in renting shops is 654.38+million yuan, the interior decoration is 40,000 yuan, the shelves and other facilities are 60,000 yuan, the goods are 200,000 yuan, the employees are about 50,000 yuan, and the working capital is 654.38+million yuan. The total investment is 550,000.
2. Cost control (monthly): the rent is 2,000 yuan, the employee's salary is about 7,000 yuan, and the unforeseen expenses 1 0,000 yuan are different according to the salary level.
The monthly cost of subtotal is about: 10000 yuan.
3. Turnover forecast
My short-term planned turnover (see the table below)
-
Average monthly turnover (yuan) quarterly turnover (yuan)
-
The first quarter 15000 45000
Section 2 17000 5 1000
18000 Section III 54000
Section IV 18000 54000
-
Subtotal: Annual turnover is 2.04 million yuan.
Average monthly turnover: 17000 yuan.
4. Profitability (month)
Turnover ~ cost = operating profit
17000- 10000=7000 yuan
Annual profit: 7000× 12=84000 yuan.
5. Payback period of investment:
Payback period of investment: 550,000 /7000=78.57 months ≈ 6.5 years.
Eleven, how to cut into the market:
Because there are few local supermarkets, there is not much obstacle to entering the market by popularity. On the contrary, this kind of supermarket urgently needs to be as close as possible to customers, guide customers to enjoy green products, enjoy quality services and affordable prices, so we should take the following measures to do a good job in publicity and advertising:
1. In the early stage of opening, a large number of publicity color pages were sent through postal advertising companies to inform community residents to advertise elevators in various communities and post advertisements in public places.
2. You can get a discount by opening some shopping vouchers and some membership cards.
3. Carry out preferential activities and prize-winning activities on holidays.
Twelve, enterprise positioning:
If the industrial orientation of the supermarket industry is not clear or the real niche cannot be found, it will be easily replaced by other emerging formats; Similarly, supermarket operators, without a clear positioning, are easily eliminated by their peers. The positioning of supermarket enterprises must make themselves stand out among many competitors and occupy a place in the hearts of consumers. Generally speaking, positioning can be measured from four aspects: industry characteristics, target market characteristics, competitor characteristics and own conditions, so as to determine the niche point that is most suitable for the development of the enterprise itself.
(1) industrial characteristics:
1, supermarkets pay attention to complete items, which can provide consumers with daily food and daily necessities to meet their one-time purchase needs.
2. Supermarkets emphasize reasonable prices and mainly provide popular and rich goods.
3. Supermarkets emphasize the convenience of distance and are a good place for surrounding residents to shop.
4. Supermarkets emphasize service. In addition to providing a relaxed and comfortable shopping environment, they also provide product information and cooking methods for housewives who are not good at cooking or have insufficient cooking time.
(2) the characteristics of the target market:
1. Consumers who don't know much about commodity knowledge or cooking methods.
2, the pursuit of fresh, hygienic, good quality and price-insensitive consumers.
3. Those who have high income or education level and like to try new things or pursue fashion.
4. Consumers who pay more attention to the comfort of shopping environment.
There are more women than men, most of them are between eighteen and fifty-five.
6. Single people.
7. Consumers who like to hang out and compare.
(3) Characteristics of competitors:
1, emphasizing price orientation and selling at low prices.
2. Emphasize that it has fresh processing technology and freshness management technology, which can maintain the quality of fresh goods.
3. All products are complete, or especially complete in some categories.
4. Emphasize the characteristics of a certain kind of goods, such as freshness, direct selling from the place of origin, direct import from abroad, novelty, rarity, special taste and special use.
5. Additional services can be provided, such as delivery service, free parking, valet gifts, etc.
6. Special financial services can be provided, such as cash prepaid cards, membership cards, VIP cards, gift certificates, delivery vouchers, etc.
7. Emphasize the atmosphere of the store and the activation of promotional activities.
8. Emphasize the overall image of high style.
9. Emphasize that it can provide new commodity knowledge and new cooking methods.
10, emphasizing chain operation, close to home.
1 1. Provide convenience for shopping time, such as going to work early or extending business hours.
12, emphasizing that various gifts can be provided.
13, actively participate in public welfare activities.
(4), their own conditions:
1, business philosophy.
2. Financial capital ability and application.
3. Professional management technology.
4. Corporate visibility and image.
5. Logistics supply capacity.
Thirteen, business objectives:
1. According to the market forecast, we will strive to achieve an average daily net profit of about 400 yuan, a monthly profit of about 12000 and an annual profit of about130,000. In the first year or two, stabilize the market, develop reputation and reputation, stabilize customer turnover, and stabilize enterprise action mechanism.
2. Give priority to development after four or five years, and try our best to develop in three aspects: developing retail investors; Develop group customers; Develop membership card customers; At this time, the monthly profit will reach18,000 yuan and the annual profit will reach more than 200,000 yuan. In less than three years, the investment of 550,000 yuan can be recovered and the cost can be recovered.
Fourteen Start the action plan:
1. Graduated from university and went out to work to earn money for at least five years.
2, in the process of work, we should continue to learn the management of the supermarket, in order to have a deeper understanding of market trends.
Try to find partners, because this project is huge and risky.
4. Borrow money, mainly from banks and friends (no interest).
5. Visit the community, contact customers and understand their needs.
6, rental shops, interior decoration.
7. Prepare for opening a store and strengthen effective publicity before opening.
8. Officially open for business, and hold on-site preferential activities on the opening day.
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