China's traditional health-preserving culture and dietotherapy technology have a long history of more than 3,000 years. Dietotherapy is a technical summary formed by people's accumulated knowledge and experience in long-term work, which is universal. "Huai Nan Zi Xiu Wu Xun" said: "Shennong tasted the taste of a hundred herbs, and the sweetness and bitterness of the water spring made the people know and avoid it. At this time, I encountered seventy poisons a day. " It can be seen that there is no distinction between medicine and food in Shennong era. Those who are non-toxic can be saved and those who are toxic should be avoided.
In addition, there are many folk sayings about dietotherapy, such as "food is eaten on an empty stomach and medicine is eaten by patients", "If you want to treat it, you must first treat it!" "Medicine can be removed and food can follow" embodies the idea of "medicine and food are homologous", which are all about the concept of dietotherapy. Through the cooperation of stores, Chen Nongfu's brand of medicated diet has passed on these long-standing health culture to a wider group, especially young people, and made people pay more attention to dietotherapy.
Dietotherapy is not a general nutritious food, but a modern functional food. The combination of traditional Chinese medicine and food can make medicine taste, food can help medicine, and change "bitter medicine" into "delicious medicine" Therefore, dietotherapy is a delicious food that gives full play to the efficacy of traditional Chinese medicine, especially to satisfy people's nature of "being tired of medicine and eating well". Dietotherapy is not only a functional food, but also a special and popular Chinese medicine dosage form.
There are more and more brand dietotherapy shops on the street like mushrooms after rain. For example, farmer Chen's medicated diet shop focuses on Chinese medicine diet plus community health care, so customers who come to do diet often have to queue for a long time. Therefore, the business of the store is very good. In addition, due to the low cost of dietotherapy health service industry, there is a lot of market profit space. Compared with other industries, the net profit of Chen Nongfu's medicated diet is still quite gratifying.
Through the excellent performance of the store, it can be seen that dietotherapy has become the first choice for business people, elite white-collar workers, middle-aged and elderly people and even children for leisure and health prevention. With the increasing awareness of great health, the market demand for dietotherapy is increasing, the market development trend is good, there is a lot of room for development and innovation, and the investment is good. Therefore, dietotherapy franchisees cater to the market demand, and there are many brands joining the chain cooperation. Franchise stores have won the favor of investors with their own strength and remarkable curative effect.
Chen Nongfu's medicated diet was founded and developed from 1998. On the basis of inheriting dietotherapy culture, it not only changed the bitterness of traditional Chinese medicine, but also improved the technology, and developed the world's first 65-degree fermentation temperature extraction equipment, thus subverting people's misconception that traditional Chinese medicine is slow to take effect, truly realizing the medicinal diet to take root and blossom among ordinary people and realizing the grounding of national health.
Precious medicinal materials, tonics and health products can't make ordinary people harvest the health of grounding gas. Only dietotherapy has both the taste of food and the conditioning effect of traditional Chinese medicine. Farmer Chen advocates taking food as medicine, taking nourishment as medicine, and medicine and food are homologous. Real health comes from delicious food. With the help of unpalatable drugs, we can achieve the health of three meals a day, thus achieving the health of the source. After this epidemic, people will certainly raise their health awareness and advocate a healthy lifestyle, so that people can get health imperceptibly in a simple three meals a day without increasing their economic burden.
In addition, as a new field of service industry, dietotherapy is not only a simple health care, but also a way of fitness. The function of dietotherapy completely breaks the traditional simple function limitation, and it is also a good choice for socializing. We found an intriguing phenomenon among some customers of Chen Nongfu's medicated diet. That is, in addition to the above functions, some customers' dietotherapy halls also have functions such as business negotiation, private tea room and friendship hall.
2 1 century, due to various pressures from work, life, family and society, most people are in a sub-health state. With the development of economy and society, material life is no longer our first choice, and we are pursuing a higher level of spiritual life. Good health, preventing or eliminating sub-health, can carry more spiritual needs. In this respect, Chinese dietotherapy is a very competitive choice now and in the future.