I. Project background
Tea has a long history and cultural heritage in China, and its functions are widely known, such as keeping healthy, clearing heart fire and relieving summer heat. With people's pursuit of healthy life, the demand for health tea is increasing. The project aims to develop and sell a series of health tea products to meet the market demand.
Second, the project overview
1. Project objective: to develop and sell a series of health tea products to meet the market demand and achieve profitability.
2. Project content: R&D produces health tea products, including traditional tea and modern craft tea.
3. Project duration: 1 year.
4. Project budget: The total budget is 500,000 yuan, including:
R&D expenses: 200,000 yuan;
Marketing expenses: 200,000 yuan;
Product production cost: 654.38+ten thousand yuan.
Third, the project analysis
1. Market demand analysis: The market demand for health tea is increasing, and the audience includes middle-aged and elderly people, young people pursuing healthy life, office white-collar workers and so on. The potential market demand is huge, which has not been effectively developed and the market prospect is huge.
2. Product positioning analysis: According to different consumer groups, the project will develop and sell different kinds of health tea products, including Pu 'er tea, green tea, herbal tea and fruit tea. To meet the different needs of different consumers.
3. Analysis of technical realization: This project needs scientific research and exploration on tea, using modern production technology to improve product quality and make it more competitive in the market.
Fourth, the project implementation plan
1.R&D stage: invest 0.2 million/200 thousand, hire excellent tea experts and technicians to carry out R&D for different health tea categories, make R&D plans, and continuously improve product quality.
2. Production stage: Invest 654.38+10,000 yuan to purchase raw materials, equipment and production technology, realize mass production, and ensure the stability and quality of products.
3. Marketing promotion stage: Invest 200,000 yuan in advertising, promotion and channel construction, and promote products and brands through online and offline channels.
Verb (abbreviation of verb) risk control
1. market risk: the market demand and potential market of this project are uncertain, so it is necessary to make a reasonable forecast of the market demand to reduce the market risk.
2. Technical risk: Tea quality and processing technology will affect the quality and taste of health tea, so it is necessary to strengthen research and development and formulate scientific production technology.
3. Financial risk: strictly control the project cost, rationally use the budget, and improve the operating efficiency of the enterprise.
Item evaluation of intransitive verbs
1. project results: the research and development and sales of health tea products have reached the expected goal, the market share has increased, and the products have been recognized by consumers.
2. Economic benefit: the project is profitable, and the yield exceeds 10%.
3. Social benefits: promote the concept of healthy living, improve consumers' health awareness and promote the development of tea culture.
Seven. abstract
Facing the market demand of health tea, the project is committed to developing and selling health tea products, realizing the economic benefits of enterprises and popularizing the concept of healthy living. Due to the huge potential demand in the health tea market, this project has good market prospects and social benefits.