In recent years, the domestic self-service laundry market has been in a period of rapid development. coin-operated washing machine, credit card washing machine and dryer used in self-service laundry are the main components of hardware. For many entrepreneurs who choose to invest in the self-service laundry industry, equipment hardware is often their primary concern. How to choose, what type, what technology and even which company and brand to choose is a headache for many people who don't understand the self-service laundry industry. There are indeed many tricks in the industry. Choosing garbage equipment can't guarantee the quality and service life, and shoddy equipment is second only to famous brands; Choosing a leather bag company, being defrauded of payment or equipment problems, unable to find a service provider, unable to provide follow-up accessories and technical services ... Such examples have emerged in an endless stream in recent years, which has caused many investors who rashly intervened to suffer heavy losses and seriously damaged the domestic self-service laundry industry market, which is still in its infancy.
The following are the things that entrepreneurs who want to invest in self-help laundry projects need to pay attention to:
1). Selection of cooperative companies
First of all, check whether there is such a company or institution on the industrial and commercial registration information inquiry website of the provinces and cities where the proposed cooperative company is located, so as to avoid falling into the trap of individuals pretending to be companies or leather bag companies. The contents that need to be paid attention to include: what kind of company it is, what is the registered capital of the company, how long it has been established, and what are the business and service projects of the company, so as to ensure whether the partners really exist and the integrity of the other party. You can also search for "company name+liar" on Baidu to see if the other party has any bad records in the past business process. These are the most basic precautions that must be understood;
2) Learn more about the cooperative company official website.
By logging in to the official website of the target cooperative company, you can learn more about the company's dynamics, positioning of products and services, the company's development history, corporate culture connotation and long-term goals, which is a powerful guarantee for the future upgrade of resources, equipment, technology and services after the cooperation between the two parties. You can learn more about the company through Baidu news, pictures, knowledge and videos. A good website is the company's external service window. Timely and effectively release company news and industry information, and provide more industry and technical service resources for partners. Such a company must be the company you want to cooperate with. There are also some companies whose websites are full of slanderous remarks about the same industry, and even maliciously slander others. They often use absolute language that violates the advertising law on their own websites, such as making false propaganda about the best, the first and the biggest, doing their best to protect customers, not warning about investment risks, deceiving investors with low prices and profiteering returns, making investors lack awareness of investment risk prevention, blindly investing and suffering losses. Such companies should also pay attention to prevention;
3). Don't completely listen to any suggestions and information.
Investors should not blindly listen to the advice and information of individuals or companies without in-depth understanding of the nature of the industry, so as not to enter the misunderstanding. Many companies exaggerate the data of some profit models in order to achieve their goals. Many data are too theoretical and idealistic to stand scrutiny. There will be many unpredictable factors in the actual operation process, and positive factors should be considered. But they should be psychologically prepared to avoid blind optimism, but they don't know how to avoid and deal with problems when they really encounter them. The experience and lessons in this respect are often encountered by project companies in the course of operation, which are clear, but easy for investors. In addition, you should judge and analyze what you say from the mouth of competitive brands in the industry, and you can't blindly follow and listen. After all, there is no guarantee of credibility, and it may even mislead the choice orientation and lose the best choice opportunity;
4). Don't be greedy for petty gain.
As the saying goes, "it is not unreasonable to be greedy and cheap." Many people consider controlling the investment cost or choosing products, services or companies with low cost performance because of the shortage of funds, which has laid a hidden danger for the normal operation and management in the future. Cheap is often not for nothing. I keep it here, and I often post it several times there. It's better to be short of it. If you want to do well, don't apply for a trial, do a test and see the results. This investment mentality is incorrect. Even if you don't lose money, waste time and fall into a misunderstanding, it is also a great loss. The idea that many people take advantage of small things is often used by some shell companies. Even if a sum of money is invested, it is hard earned. It's a pity to lose it for nothing. Tuition fees are usually high.
5). Don't be clever.
This kind of psychology is very common in the minds of investors. On the surface, many things are simple. At first glance, you will be self-righteous and think that things are simple. Why should we unite with others, buy some equipment, rent a storefront and start a business? The result is that it can't be done or barely maintained. Every industry has its own particularity, and there are many details, knowledge and even misunderstandings, which can not be obtained through practice in a short time. Learn to respect the achievements of others' labor, use the lessons learned by others and let yourself take shortcuts. Your own "cleverness" often leads to smarter consequences than cleverness. A word from an experienced person will even make you take less detours and enter some misunderstandings.
6). On-the-spot investigation, don't believe the promise.
Many people talk about cooperation directly on the website in order to save money. This is extremely dangerous. After all, people are limited. You don't even know who you are cooperating with, so you decide to invest, or even pay for delivery. It is very blind. The investigation cost of several thousand yuan is a small part compared with the investment of tens of thousands of yuan, but the on-the-spot investigation will let you know more about your partners and the team, character and strength of the cooperative company. In addition, the types of cooperative companies should be carefully determined. Laundry is a service industry, and we should pay more attention to service. The laundry industry at home and abroad has always operated in accordance with the mature franchise mode, providing mainly brand and service resources. It is necessary to identify companies that falsely join and actually sell inferior equipment under the banner of joining. Whether the industry positioning accurately determines the final development status of the enterprise and the life of the brand. In terms of investment and operational commitments, the more promises and guarantees others give you, the greater the risk, especially in some seemingly impossible things. If you invest in your own business, the risk is mainly controlled by yourself. It is unacceptable to pin your own investment risks and guarantees on others' guarantees and commitments. In the final analysis, business depends on people, on their own ability and self-confidence.
7). Don't have the psychology of going further and further.
Many investors have a psychological idea, that is, to buy equipment or join a company nearby. It depends on whether the brand company is officially authorized or recognized as a franchisee or branch in the local area. We must carefully screen and check the relevant qualification materials and confirm with the head office to avoid future troubles. Nowadays, logistics transportation is extremely convenient and fast, and the freight rate is not very high. Cooperation with headquarters is more suitable for long-term operation and development, and it also reduces the costs and expenses generated by intermediate links. Flat channel operation is a modern management mode adopted by most brand operation companies today, which develops and replicates quickly and is also suitable for the national conditions.
8). Don't rely too much on and blindly believe in the effect of the model market. Only by doing more investigation and combining with the actual situation in your own place can we adopt practical operation plans according to local conditions, but we must abide by the rules formulated by the cooperative leaders, many of which are experiences and models that have been verified by time and practice. When investigating the model market, you must objectively and fairly analyze the actual operation you see and understand. If someone else's model market is well done, you may not succeed; Other people's operation is not ideal, and you may succeed. Before investing, you should have full understanding and confidence in yourself, and the risks will naturally be controlled. The fundamental reason is that business is done by people.
Advice from industry experts:
The laundry industry is a very special industry, which belongs to the service industry. Self-service laundry industry is a market segment in the development of domestic laundry industry. At present, there is no real industry brand in the industry. Existing upstream manufacturers often sell laundry services as equipment hardware, and investors are even more blind when choosing. They always feel that choosing those factories or brands that produce household washing machines is the best guarantee. In fact, this is a big misunderstanding. Equipment is only an integral part of the self-help laundry project. After years of industry and technology development, the self-help laundry project has matured. The most important thing of the project is to establish a business model of self-service laundry. How to enter a profitable state in the shortest time, control and prevent investment risks to the maximum extent, avoid low-level vicious price war competition in the industry, and develop and improve brand, differentiation and characteristic management at a higher level is the most critical point. Self-help laundry project is also a complex system engineering. In addition to equipment, store location, target customer orientation, formulation of management mode, positioning of charging service, provision of daily auxiliary materials and brand image are all very important. All these add up to a perfect project composition. Many people have a large industry span and feel very simple. They even feel that they are "smart", that is, it is as simple as buying some cheap equipment, putting it in a good location and waiting for the money. Even fooled by the attractive so-called model market and profit analysis of some companies, they rushed to invest and hit a wall everywhere in the operation process to understand the tricks, but it was too late, and the losses had been caused, wasting time and not worth the candle. Finally, I will send you a sentence: "It is hard to find a good business partner, whether it is a company or an individual. If you choose the right one, you are half the battle. Everyone is a two-way choice, and the best partner is the one that suits them. " ?
Article source: Kelin self-help chain laundry bar