There are many common self-media platforms: Baijiahao, Headline, Big Fish, Penguin, Interesting Headline, WeChat Official Account and so on.
As a novice, I suggest you go from simple to complex, and never use profitable platforms such as headline numbers, interesting headlines and official WeChat accounts in the novice period.
After getting familiar with the writing of the article, let's attack a slightly more complicated platform, such as Baijia, Dayu and Penguin.
2. customer orientation, self-positioning
The fields generally include: entertainment, science and technology, automobile, food, emotion, history, sports, parenting, education, health, games and so on.
Choose positioning, must follow these three principles:
(1) Choose the field you are good at first.
(2) Choose your own fields of interest.
(3) Finally, select hot spots.
3. The content is concrete and vertical
The content is concrete and vertical, which means that you have decided what to do next, and you will keep doing it. When you choose a car, you will always update the content related to the car. If you choose entertainment star gossip, you will always update entertainment star gossip. Don't write about other people's food if it is good today, but write about history if it is good tomorrow. This will only hurt your account, and may also reduce your content recommendation, recommend inaccurate people to you, and affect your novice period.
4. Content selection
(1) dry goods topic selection
Although dry goods are so abstruse. In fact, you can understand that what most people don't know, even dry goods, can also be called dry goods. For example, if you have research on office software, you can share a little skill on how to make a high-end PPT presentation quickly. Sharing some tips is dry goods.
(2) Hot topics
I believe everyone is familiar with hot topics. Write what's hot.
These two principles cannot be violated:
Verticality: if it is a hot spot in the entertainment circle, if you write history, you don't have to rub it abruptly. If you can't wipe it, don't wipe it everywhere.
Health: Especially in the entertainment circle, there are many hot spots and scandals, with good news and bad news. When writing an article, you should be clear about yourself, and don't rub your ability in hot spots, which is positive and bad news. If you don't rub well, you will be scolded, others will report your account, share your account in violation of regulations, and be downgraded.
(3) the choice of life topics
The characteristics of material selection can be based on our life. For example, when we write about cars, we can see our friends around us. They discuss many car brands and types. If you write about culture and history, you can choose the topic according to the solar terms of the calendar. How do you write about emotions? You can choose the topic according to the relationship between mother-in-law and daughter-in-law, husband-wife relationship and lover relationship around you. Combined with common usage on the Internet, you can write an article quickly. The material comes from life.
5. Name of "Title Party"
A good title is not wordy, the theme is clear and the keywords are clear. As we all know, the title is our first facade, and the quality of the title directly determines whether the reader will stay or not. The fastest way for us to exercise ourselves to write explosive headlines is to imitate the explosive headlines of our peers, and continuous contact will have a "pen feeling".
Step 6 stick to it
Everything in front has been done, and persistence is the last word. Persistence may not be successful, but don't worry if you don't.