The market positioning of melatonin is very clear, and the target consumers are middle-aged and elderly people. This population has a high demand for health care products and a certain purchasing power. Through accurate market positioning, melatonin can better meet the needs of target consumers, thus winning market share.
Melatonin advocates a "young and healthy" life concept, which is in line with modern people's pursuit of a healthy life. The efficacy of its products has also been recognized by consumers, and this unique product concept makes melatonin stand out in the health care products market.
The advertising campaign of melatonin was very successful, and its slogan "No gifts this holiday, no gifts for melatonin" was deeply rooted in the hearts of the people. Through continuous advertising, melatonin has successfully shaped the brand image and improved the brand awareness.
The uniqueness of melatonin
1, innovative positioning strategy: In the complicated health care product market, melatonin has found its own unique positioning through precise positioning. It is clearly targeted at middle-aged and elderly people, thus avoiding direct competition with many health care products.
2. Brand image deeply rooted in people's hearts: the advertising strategy of melatonin is very successful, and its advertising language is concise and clear, which is deeply rooted in people's hearts, making melatonin a well-known brand among middle-aged and elderly people.
3. Advocating the concept of healthy living: melatonin is not only a product, but also an advocate of the concept of life. His "young and healthy" life concept has aroused people's pursuit and desire for a healthy life.
Reference to the above content: Baidu Encyclopedia-melatonin