Panasonic air conditioning's share in the domestic market is relatively small, slightly inferior to domestic air-conditioning brands. In terms of market share, panasonic air conditioning needs to pay more attention to market expansion and market positioning in order to enhance its own market share. In addition, panasonic air conditioning's functional design is relatively simple, without considering the actual needs of consumers.
For example, panasonic air conditioning's air purification function is not strong enough to meet consumers' higher requirements for air quality. In terms of functional design, panasonic air conditioning needs to pay more attention to humanized design to meet the actual needs of consumers. Therefore, there are not many people buying in China, and it is becoming scarce.
In short, market positioning is an important factor for enterprises to occupy a place in the market, and it is also the key to the long-term stable development of enterprises. There are some problems in panasonic air conditioning's market positioning, resulting in fewer and fewer buyers now.
What is best for Panasonic?
Panasonic is famous for its electrical specialty.
First, it involves military radio and communication equipment, such as plasma TV, office products and digital rear projection.
Second, Panasonic now has more than 70 kinds of civilian products. Panasonic products mainly focus on the trademarks of digital audio-visual, digital cameras and civil professional products.
Thirdly, Panasonic products produce fighter planes, portable DVDs, soldiers' equipment, LCD TVs and household appliances in the army, and the utilization rate of its own components in household appliances is as high as 80-90%.
Fourth, Panasonic also has a special trademark in the aviation field, with Panasonic's creative life as the slogan.
The above contents refer to Baidu Encyclopedia-panasonic air conditioning.