Private doctors, also known as "general practitioners", refer to private health care doctors who graduated from regular medical colleges, mastered various clinical diseases and received systematic training in general knowledge such as sociology, psychology, kinematics, nutrition and rehabilitation training. , specializing in providing customers with on-site service for daily health management and maintenance. They master every customer's health status throughout his life, provide him with full-course medical services, regularly conduct comprehensive assessment of his health status and early warning of diseases, and provide him with medical services such as disease diagnosis and treatment when necessary.
With the development of health management industry in China, these high-end consumers are increasingly dissatisfied with the public's way of seeking medical treatment, and begin to hope to have their own private doctors. In China, the concept of "private doctor" comes from health management companies. Health management is the main service of these companies, and "private doctor" is one of a series of health management services. Usually, private doctor services are targeted at high-end customers-"rich people" with an annual income of more than 6.5438+million yuan and the age of 35-55.
It is understood that health management companies basically adopt the form of medical service outsourcing. Through cooperation with 3A hospitals, private doctors will recommend famous doctors and experts at home and abroad, and refer them to their hospitals for treatment, hospitalization or surgery when necessary. Ciming's Olympic Club also arranged a team of foreign doctors to provide medical services abroad in the form of tourism.
Private doctors are the inevitable product of social and economic development.
People's birth, illness and death can be said to be inseparable from medical and health care services throughout their lives. With the rapid development of economy, people will need more and more high-level medical and health services. A peer-to-peer medical service model is very popular in Hong Kong, Macao and Taiwan and some developed countries in Europe and America. This personalized medical service model is called private doctor. As a fixed medical relationship between doctors and patients, private doctors not only take care of the life and health of customers and their families, but also put forward healthy opinions and suggestions in daily life, which plays an important role in health guidance at the critical moment when you are critically ill and most in need of careful care, and can even arrange hospitalization and surgery for customers to solve their deep-seated medical care and medical consumption needs. In this sense, private doctors are actually family health agents. In developed countries such as Canada, private doctors are included in the national medical security system, that is to say, the expenses of patients treated by private doctors are settled by government departments, and a private doctor often has to manage the daily health of many patients. This is the real reason why almost every family in developed countries has private doctors.
With the increasing economic level, when people don't have to worry about food, clothing, housing and transportation, health problems will undoubtedly be put in the first place. With the strong demand, the scale of private doctors will become larger and larger, and the cost will drop to a generally accepted level. It is no longer a special service for the rich and the upper class. This is a win-win result. Everyone can live a healthy life through private doctors, and private doctors also benefit from this new industry.
Development Status of Private Doctor Service in China
Since the reform and opening up, with the sustained and rapid development of China's economy, people's living standards have been continuously improved, and the income of ordinary people has been greatly improved. The white-collar class and the rich class in China have also formed a fairly large high-consumption group. However, the functional orientation of traditional hospitals is mainly "treatment" rather than prevention, which is far from meeting people's personalized health care consumption needs. In some big cities in China, such as Beijing, Shanghai, Nanjing, Guangzhou and Shenzhen, some new medical care service models have emerged one after another, such as family doctors and private doctors, which are not real private doctors. This is because:
1, the allocation of social medical resources is unreasonable. From the social development trend, community clinics and private doctors should be the main providers of community health care services. However, the current allocation of medical resources in China is unreasonable. In the same city, most high-level doctors and medical technical equipment are concentrated in a few large hospitals. At the same time, our community hospitals are often not trusted by patients because of the low starting point of manpower and technology. Therefore, on the one hand, patients keep flocking to big hospitals and waiting in line, but patients get only temporary treatment. Hospitals have no energy at all, and it is impossible to pay full attention to and manage patients' health all their lives, and the vacancy of this service is exactly what community clinics and private doctors want to fill.
2. With the rapid development of the health industry, the government's market supervision is not enough, the occupational access system for health care doctors has not been effectively established, and the whole society lacks the necessary doctor risk insurance system, resulting in irregular services provided by private doctors;
3. The general quality of private doctors is not high, most of them are part-time professionals or retired old doctors in big hospitals, and some social practitioners are recruited from the society. Most of them have not received systematic training from general practitioners, which is the main reason why the service quality of private doctors is difficult to guarantee;
4. There is almost no general medicine department in medical colleges and universities in China, which leads to the shortage of medical and health care talents in the whole society and cannot provide high-quality medical and health care services to the society;
The charge is generally too expensive for most people to accept. As a result, private doctors have become the patents of some rich people.
In addition, people's health care concept is still very backward. They are ill. They are not in a hurry to find a doctor, but in a hurry to find a big hospital. Usually, they pay little attention to their health. Once you get sick, you spend thousands or tens of thousands of yuan on medical expenses, but you never invest in your own medical care, which is one of the main reasons why the promotion of private doctors in China is blocked.
7. In the process of implementation, some interviewed private doctors admitted that they would be bound by their clients to some extent, not only taking care of their own health, but also acting as masseurs, psychological counselors and chatting companions. If it is a private doctor of the opposite sex, there may be new demands. As a private doctor, it is generally difficult to control because the fees are relatively high and the customer base is relatively narrow.
8. Private doctors rarely have company-level management. Many of them go it alone and provide one-on-one service. There is no company regulation and supervision, the fees are opaque, and the service content and service hours are arbitrary.
General service contents of private doctors
1, 24-hour telephone reservation service, on-site diagnosis and treatment, to ensure on-call arrival;
2. Conduct regular sub-health check-ups to provide you and your family with a systematic and comprehensive health care plan;
3 to provide medical assistance services, arrange medical guidance, consultation and referral in time when major diseases occur;
4. Providing emergency family rescue and services;
5, regular household disinfection, to prevent cross infection;
6. Establish personal health records for you and your family free of charge;
7. Regular health education and services;
The difference between private doctors and specialists.
1. The duty of private doctors is to maintain and restore people in a healthy and sub-healthy state to a healthy state; The duty of a specialist is to diagnose, examine and carry out targeted treatment;
2. Private doctors need systematic training of general practitioners, relevant work experience and comprehensive knowledge reserves, while specialists seek the authority of a professional technical leader;
3. Private doctors provide personalized health care services at home, while specialists wait for guests to come to provide corresponding medical services.
Qualification requirements of private health care doctors
1, generous in image and well dressed;
2. Have a sense of team service, affinity and strong language skills;
3. Noble medical ethics, medical ethics and good professional ethics;
Under the age of 4.40, in good health, working full-time and wholeheartedly;
5. Graduated from a regular medical college, majoring in internal medicine or traditional Chinese medicine, with a college degree or above;
6, after systematic training of general practitioners, "deputy chief physician" or above;
7. Good comprehensive quality, comprehensive knowledge of prevention and treatment of common and frequently-occurring diseases in clinical disciplines, and comprehensive knowledge structure of sociology, psychology, kinematics, nutrition and rehabilitation training.
8, familiar with social medical resources, at least 5 years of clinical practical work experience;
9. Have considerable computer skills.