Academician, chairman, network celebrity, three people with different identities, are on the same stage in a public service live broadcast room. They are Zhong Nanshan, academician of China Academy of Engineering, Li Chuyuan, chairman of the board, and Li Erbai, anchor of Taobao. This public welfare live broadcast of "Poverty Alleviation by Consumption, Helping Guizhou" is mainly to introduce products such as Rosa roxburghii and Rosa roxburghii to netizens and contribute to the development of Rosa roxburghii industry in Guizhou. Besides the celebrity effect of Academician Zhong Nanshan, there are also factors such as the fire of the live broadcast industry, the support of the government, the health industry and so on.
Under the influence of the epidemic, online live broadcast with goods has become a trend and an important form to promote the current resumption of work and production. Live broadcast will exist as the standard of enterprise or business network marketing for a long time, and achieve breakthrough development. In addition, Rosa roxburghii has high nutritional value, which conforms to the fashion trend of young people's "health preservation" and tastes good. Zhong Nanshan commented: "Rosa roxburghii may have the highest vitamin C content of all fruits found so far. The prickly lemon juice tastes good, sour and sweet.