This is powerful. It is said that drinking it will bring people back to life.
Its advertising words are also very awesome: what about rheumatic osteopathy? Drink a feather every morning and evening. What about frequent urination due to kidney deficiency? Tonifying kidney and strengthening body, drinking red hair. What should I do? Strengthening the spleen and nourishing the stomach and drinking Hongmao. What about qi deficiency and blood deficiency? Drink red hair to replenish qi and blood. Sixty-seven grasses are good, and parents are more considerate! A bottle of Hongmao medicinal liquor is the favorite of children all over the world.
The focus is on 67 kinds of traditional Chinese medicines. I'm afraid all the pharmacies have poured it into the wine. How did it do it? And is it too expensive?
Also, can rheumatic osteopathy, frequent urination due to kidney deficiency and deficiency of spleen and stomach be completely cured by a bottle of health care products?
The answer is obviously impossible. Therefore, such advertisements are simply deceptive.
In daily life, false advertisements are difficult to be recognized by us, so we often buy various products under some well-known brands in order to buy "real goods", but there are also cases where well-known brands make false advertisements and sell inferior products. Then the author will talk about the false advertising techniques and false advertising cases that he has seen with wide influence!
For ordinary people, boasting about a cow may be nothing. For these companies, it is understandable to use some exaggerated elements in advertisements to attract attention, but it is actually a kind of deception to attract consumption through false information. For example, L 'Oré al's phrase "8 days' skin is like new life" will make many women who love beauty believe it and can't help but buy it, but it can't achieve the publicity effect in actual use.
False advertising is something that enterprises should avoid and put an end to in advertising. Not only hurt consumers, but also caused negative consequences to the brand. Article 38 of the Advertising Law stipulates that "advertisers shall bear civil liability according to law if they publish false advertisements to deceive or mislead consumers and damage the legitimate rights and interests of consumers who buy goods or receive services." False propaganda is an illegal act, and its harm is various.
First of all, it is an infringement to deceive consumers and make them suffer losses in interests and emotions. The use of false information in false advertisements, which is made out of nothing or exaggerated, will make consumers with unequal information mistakenly think it is true and make purchases driven by demand, which is deceptive and misleading; However, the purchased goods are far from the publicity effect and consumption expectation, and consumers are greatly disappointed. Not only are they not cheated, but they also spend money unjustly, which infringes on their consumer rights.
Secondly, cheating in propaganda challenges traditional business ethics such as honesty, fairness and rationality, and even violates social morality, which is ultimately not conducive to industry progress. Once the trend of obtaining benefits by deception becomes popular, more black-hearted businesses in the same industry will follow suit. Over time, the public will take a negative attitude towards the whole industry, the reputation and credibility of the industry will decline, and its development will be seriously hindered.
Thirdly, it destroys the foundation of advertising authenticity, leads consumers to lose trust in advertising, and weakens its information dissemination and promotion function. Advertising is a common carrier to spread information, which is its most important function. Without touching and experiencing products, advertisements convey various information and functions of products to consumers, so that consumers can quickly and accurately find the products they need or make judgments on them. For a long time, advertising has been generally recognized, and businesses also rely on this marketing method to achieve sales purposes. If there is too much false information in advertisements and too much false propaganda in the media, people will no longer trust advertisements, and the effect of advertising in spreading commodity information will be greatly weakened.
Finally, it wastes resources and bad money drives out good money, disrupting the market competition order and healthy development. A large number of false advertisements will crowd out the existence of normal and legal advertisements, so that a large number of fake and shoddy products will flow into the market, which will easily be eliminated in advance because of unqualified quality and poor effect.