Brief introduction of beverage company: model essay 1
Hangzhou Hongsheng Beverage Group was established in 2003 with a registered capital of10.25 million USD. Headquartered in Xiaoshan District, Hangzhou City, Zhejiang Province, the Group is headed by Ms. Fuli Zong.
Hongsheng has 36 branches, 16 production bases and more than 5800 employees in China. The main business includes food and beverage production, food and beverage industry chain business (special food source research and food ingredients research and development, food and beverage equipment manufacturing and process innovation, product packaging scheme design, development and application, etc.). ), international market development and international mergers and acquisitions. Among them, Hengfeng food technology, Songyuan machinery manufacturing and Songyu printing and packaging in the whole food and beverage industry chain have maintained rapid growth since the initial stage of their business, which is the core force driving the development of the company's whole industry chain.
Brief introduction of beverage company model essay 2
Dong Peng Beverage has a strong production capacity, a strong R&D team, a group of experienced and skilled technicians, and a strong technical force, which was independently developed by the company? Dong Peng? Brand series drinks have won many provincial and ministerial awards. 1994? Dong Peng? Pai Jiuzhi Chenpi Beverage won the Excellent New Product Award issued by Guangdong Food Industry Association; 1999? Dong Peng specialty drink? Won the Excellent New Product Award issued by Guangdong Textile Industry Department; In 2006, it was awarded the title of Shenzhen Excellent Enterprise in Food Safety and Self-discipline. Over the years. Dong Peng series drinks have been approved by relevant state departments, and it is the future development direction of Dong Peng to continuously develop marketable high-quality products.
Dong Peng Beverage integrates technology development, production and sales, with advanced production equipment, strong technology development team and complete beverage sales and promotion management system. The company has eight Tetra Pak packaging production lines, two bottled beverage production lines, four purified water production lines and one three-piece canned beverage production line, with an annual production capacity of 6.5438+0.8 million tons. The company's products include drinking pure water, fruit and vegetable juice drinks, candied drinks, plant extract drinks, fruit-flavored drinks, plant protein drinks and vitamin functional drinks in seven categories, three packaging forms, six packaging specifications and sixteen product varieties.
The company attaches great importance to product quality, with perfect testing equipment and strict quality management system. In 2007, it passed the national QS certification and the health food production license issued by the US Food and Drug Administration in Guangdong, and passed the GMP certification review of health food in September 2008. The company will continue to strengthen and improve the quality management system, and the company's service tenet is conscientious and responsible, striving for perfection, harmonious service and creating Excellence.
Brief introduction of beverage company model essay 3
China Resources Ipoh Food & Beverage (Shenzhen) Co., Ltd. (hereinafter referred to as China Resources Ipoh) is affiliated to China Resources Venture Co., Ltd., a Hong Kong listed company under China Resources Group, headquartered in Shenzhen High-tech Industrial Park (North Zone), and mainly engaged in? Ipoh? Brand series purified water, 1989, is the first in China to introduce purified water, and it is one of the earliest enterprises specializing in the production of packaged drinking water in China. 20xx years? Nutritional drinks? As a starting point, develop and release a software. Soothing? Functional nutritious fruit drink? Zero pa? , creating a new category of functional beverage market segment in China. As the leading brand of packaged drinking water market in China, China Resources Yibao has been committed to bringing high-quality products and sincere services to every customer since 1985, and has always regarded bringing customers a healthy and fashionable life experience as the spiritual connotation of its brand. Therefore, the brand of China Resources Ipoh has been recognized and loved by consumers.
Brief introduction of beverage company model essay 4
Beipiao city Hong Xing Beverage Co., Ltd. is located in the place where loong birds fly? Xingshunde Animal Husbandry Farm in northern beipiao city is a natural apricot tree with beautiful scenery and outstanding people. There is plenty of rain and fertile soil. The content of protein and fat in almond is higher than that in other producing areas, which creates unique conditions for producing high-quality almond drinks. The company is adjacent to Fuxin in the east and Inner Mongolia in the north, close to the national highway 10 1. The traffic is very convenient. The enterprise covers an area of 120 square meters, of which the construction area is 6000 square meters, with employees 120 people. After years of efforts, the company now has total assets of more than 20 million yuan, two advanced production lines, with an output of 5,000 tons, an annual output of more than 36 million yuan and profits and taxes of more than 2 million yuan. It has become the largest beverage production enterprise in western Liaoning, with AAA corporate reputation and leading agricultural industrialization enterprise in Chaoyang City.
? Hong Xing? Brand almond milk product is a pure natural vegetable protein beverage, which contains many vitamins and amino acids. It has refreshing taste and rich nutrition, and has the functions of moistening lung, caring skin, promoting fluid production and relieving cough. It is a nutritional product suitable for all ages. Pursuing high quality and strict enterprise management, like this? Hong Xing? Brand almond beverage has become a famous product in the national food industry, a famous food in Liaoning Food Industry Association and a famous product in Chaoyang area, and has been rated as a consumer satisfaction product for many years. In 2005, the enterprise passed strict quality inspection and obtained the first batch of QS quality and safety certification in Chaoyang beverage industry. ? Hong Xing? Brand trademark was rated as a famous trademark in Chaoyang city. In 2008, the enterprise passed the ISO-900 1: 2000 international quality system certification, and passed the testing of the National Green Food Center. The product was approved as green food, and the certificate number was LB-40-08 10063737A.
Beipiao city Hong Xing Beverage Co., Ltd. always adheres to the management policy of quality first and customer first, and uses advanced production technology, first-class entrepreneurial talents and scientific management mode to make the enterprise develop with each passing day. The enterprise spirit of seeking truth from facts, innovation, development and advancing with the times is the eternal pursuit of Xinghong people, sincerely making friends all over the world and serving to create a better future. In the new century, we are willing to satisfy our customers with first-class products and best services, and develop together with you to create brilliance.
Brief introduction of beverage company model essay 5
Datong Luyuan Beverage Co., Ltd. was established in September 2005 with a registered capital of 654.38 billion yuan. The company is a private beverage enterprise integrating the production and sales of almond plant protein drinks, fruit and vegetable juice drinks, cereals and other products. What are the main products? Apricot rhyme? Brand Golden Almond Dew, Walnut King, Almond Peanut Dew, Apricot Juice, Apricot Porridge and Apricot EC Fruit and Vegetable Juice sell well in more than 40 counties and cities in Shanxi, Hebei, Henan, Mongolia and Northeast China. Annual sales are increasing year by year.
The company has 337 employees, including managers 18, technicians10, producers 174, salespeople 124, 64 with technical secondary school education or above, and senior and intermediate titles 12. It is estimated that by 20xx 10, 800 employees will be recruited, the sales team will be expanded to 700, and the total number of employees will be 1837.
Since its establishment, Datong Luyuan Beverage Co., Ltd. has been recognized as a national leading poverty alleviation enterprise, Shanxi Province? 5 13? Provincial key leading enterprises in engineering, key leading enterprises in agricultural industrialization in Shanxi Province, and northwest Shanxi Province? Two districts? Project, the national outstanding backbone leading enterprises in the food industry, China growth SMEs 100. Our products have won AA-level standards of quality and credibility in Shanxi Province, famous brand products in Shanxi Province, famous trademarks in Shanxi Province, and gold medals in China (Shanxi) Special Agricultural Products Fair, and won three patent projects. At the same time by China Quality Credit Supervision and Management Association, China Food Industry Association, Shanxi Provincial People's Government, Shanxi Provincial Administration for Industry and Commerce, Shanxi Provincial Quality.
More than 50 awards and commendations from nearly 50 units and departments, including Technical Supervision Bureau, Datong Municipal Party Committee and Municipal Government, Datong Administration for Industry and Commerce, Datong Agricultural Industrialization Leading Group Office, Datong Environmental Protection Bureau, Datong Quality Supervision Bureau, Datong Taihang Mountain Revolutionary Old Area Development Leading Group in Northwest Shanxi, Datong Federation of Trade Unions, Yanggao County Committee and County Government.
The company's existing production capacity is 80,000 tons of almond juice, fruit and vegetable juice and 20,000 tons of bitter almonds. The Institute of Food Research of Chinese Academy of Sciences has been hired all the year round to develop new products for the company, and there are two experts as consultants. At the same time, Beijing Zhida Planning Company, which has a high influence in China, is hired as the sales planner, and the famous Datong original singer A Bao is the product image spokesperson.
20xx 1 1 After cooperating with Lulu Group, the two parties invested 360 million yuan to establish Lulu Group Datong Luyuan Food Co., Ltd., bringing the total investment to.
5170,000 yuan, covering an area of 45,300-242,000 square meters and a building area of 28,000-654,380+076,000 square meters. The management strength and technical ability are stronger, and the marketing network is wider. From the present western market and North China, it gradually occupied the Northeast and penetrated into Central China and South China. After the project is put into production, the annual output will increase from 654.38 million tons to 350,000 tons. It is estimated that the sales revenue will increase to 5 billion yuan and the profit and tax will be 780 million yuan.
The company has sufficient supply of raw materials for production. The planting area of apricot trees in the surrounding four districts and seven counties is 300,000 mu, and the area of apricot trees in good years is 80,000 mu. Only the planting area of apricot trees in Yanggao County is 1.4 million mu, and the normal annual output is 1 10,000 tons of fresh apricots. The annual output of existing apricot kernels can reach 300,000 tons, which can provide enough raw materials for the company to produce apricot series products. By 2065,438+05, the planting area of apricot trees in the city will reach 500,000 mu, and 32,000 apricot farmers will benefit from it. Only apricot income households can increase from the original 8000 households. can
For the local rural areas, there are nearly 700 surplus laborers, 700 laid-off workers and unemployed people in cities and towns and 437 college graduates.
On April 8th, 20xx, the apricot beverage industrial park with an annual output of 350,000 tons started construction in an all-round way. The new factory covers an area of 50,000 square meters, including two production workshops, a 30,000-square-meter botanical garden, a 5,000-square-meter product R&D center office building, and six new modern imported equipment. The equipment investment is more than 70 million yuan, and the civil engineering investment can reach 240 million yuan. The new project was fully completed and put into production at the end of 20xx 10. After the new project is put into production, our company has become a leading large-scale enterprise integrating industrial park and modern tourism in the national beverage industry. By 20 15, the sales will reach 5 billion yuan, accounting for 10 of the national beverage industry.
There are 6.5438+0.4 million mu of apricot base in our county, including 80,000 mu of farmer processing base. In 20 14, our company strives to become a listed private enterprise of agricultural industrialization in Shanxi province. By 20 15, the sales income will reach 5 billion yuan, of which the apricot tree base can increase farmers' income by more than 800 million yuan.
Brief introduction of beverage company model essay 6
(A) the history of enterprise development
Inner Mongolia Life Source Beverage Co., Ltd. is a professional manufacturer that extracts mineral water from the beautiful desert rocks of Ordos Green Wushenqi in Inner Mongolia grassland. Founded in 2008, the factory is located in the Mu Us Desert, six kilometers east of Uxin Banner, covering an area of 36.26 mu, including 18 mu of workshop land. Inner Mongolia Life Source Beverage Co., Ltd. was formally established in 20xx four years after its establishment. After several stages of development, the level of technical equipment, production capacity, maintenance capacity, product development capacity and comprehensive strength have been greatly improved. The production products are composed of bottled drinking water, meeting professional water and enterprise customized special water, and gradually form a multi-variety and multi-series pattern. It occupies one-tenth of the domestic market and is the first private production enterprise in Wushenqi. Wushenqi, with an annual output of 8.4 million pieces of mineral water, is the only factory that can provide safe drinking water. Mengguanxin brand activated water won the title of top 500 quality enterprises trusted by consumers in the annual survey of China quality brands in the 6th China Quality Credit Evaluation Center? It was grandly released at Beijing CCTV Media Center. This is the list of consumer satisfaction of quality brands in China organized by Consumer Daily, China Quality Credit Network and China Quality Trustworthy (Beijing) Consumer Satisfaction Evaluation Center. And according to international practice, it was announced to the public for the sixth time through the national consumer participation voting and consumer satisfaction professional evaluation. It is also named Jianlibao, Daoma, Sanquan Shaoxing Wine, Arowana, Luojin and Huayuan Shimingquan. In May, 20xx obtained the membership of China Commodity System, in July, 20xx obtained the national industrial production license and QS certificate number, and in April, 20xx was rated as a well-known trademark in China by Ordos Industrial and Commercial Bureau. The factory has passed ISO900 1 and quality system certification. Since the establishment of the factory, Mengguanxin activated water has been exported to Dongsheng, Hohhot, Wuhai, Yinchuan, Yulin and other places, making great contributions to the health of consumers.
(ii) Personnel and organizational status
At the end of 20xx, the company's administrative system was divided into six departments, six main production systems and four sales departments. The total number of employees is 83, including engineers 12, managers 12, 56 production workers and 3 others.
(3) Economic benefits
In 20xx years, the company's total assets 12 105339.89 yuan, sales revenue 19206769.00 yuan, profit 44 16079.63 yuan and tax 2880 1.65438 yuan.
In 20xx, the company's total assets were 38,565,438+02,982.48 yuan, its sales income was 37,065,438+0765,438+083.63 yuan, its profit was 8,565,438+03,463.92 yuan, and its tax was 55,500 yuan.
In 20xx years, the company's total assets were 50164,098.44 yuan, sales income was 473,30516.34 yuan, profit was 1926.4438+0 yuan, and tax was 76,642.23 yuan.
(4) Asset status
At the end of 20xx, the total assets of the factory were 50 164098.44 yuan, including current assets1425447.78 yuan and net fixed assets 17482 168.66 yuan; Liabilities are 3,245,228.48 yuan, including current liabilities of 3,245,228.48 yuan and long-term liabilities of 0 yuan; Owner's equity is 46,965,438 yuan+08,869.96 yuan.
(5) the current basic situation
In 20xx, the production and operation of the factory took a historic turn.
Since March, the factory has vigorously strengthened quality rectification, rectified the site environment and strengthened various management. In a short time, the factory has undergone earth-shaking changes and won high praise from users. In the first half of the year, the factory overcame the shortage of funds and the difficulty of overlapping production and reform, and built two fully automatic production lines of 350ML and 550ML. Leaders at all levels of Wushenqi government personally inspected and gave high praise and full affirmation, which has formed a wide influence in the whole banner and further expanded the reputation of the factory. 101October 18, EMBA entrepreneurs of Inner Mongolia University were invited to inspect the factory, congratulated the factory on the changes and achievements in line construction, and expressed their willingness to further strengthen cooperation. It has created conditions for further expanding the market.
Based on the principle of positive and steady, the establishment of modern enterprise system has been discussed many times, and an operable restructuring plan has been initially formed. A useful attempt has been made in the work of reducing staff and transferring posts in departments and offices. Marked by the streamlining of labor service institutions, the work of reducing staff and transferring posts was started, and the number of staff was reduced from 83 to 6, which improved work efficiency. According to the needs, the Ministry of Education and Training was streamlined twice, and its functions were transferred to the Ministry of Personnel, and the Ministry of Human Resources was established. By the end of the year, * * * had reduced staff 10, which initially solved the phenomenon of overstaffing in some departments and offices. Intensify the reform of the distribution system and reflect? Three tilts? In terms of policy, it is inclined to front-line workers, scientific and technological personnel and management backbone. After strict examination, 12 top-notch technical talents and 12 management backbone were selected, and each person enjoyed 200 yuan allowance every month. In addition, the enthusiasm of technicians has been fully mobilized through measures such as implementing academic qualifications allowance and issuing one-time resettlement fees for college graduates.
Taking the factory-level team adjustment in April as an opportunity, we will vigorously strengthen the construction of two-level teams. The ideological concept, mental outlook and work style of the two-level team have undergone profound changes, which have triggered changes in production and operation, and achieved an important turning point in management mode, management mode and operating results. The political quality of the two-level team has been improved, the management awareness has been enhanced, and the joint efforts have been enhanced. It has been confirmed that the construction of corporate culture has been strengthened around the quality rectification work. Employee orientation, quality orientation and innovation orientation? Enterprise spirit, which determines enterprise identity, is introduced for what? Respect heaven and love others, and the Tao is self-contained? Learning with the theme of enterprise spirit has improved the taste of enterprise culture.
With the support of the government and the correct leadership of President Wu, the company summed up the experience and historical lessons of all the work since the quality rectification, and formed an overall management idea, which will become a strategic measure for the development of the factory in the future. Thanks to the efforts of all levels of management and employees, the company has achieved gratifying business results. It is estimated that the annual sales revenue will exceed 654.38 billion yuan, and the salary of employees will be greatly increased. Under the leadership of general manager Wu, the company conforms to the trend of the times. Take the company to the road of development and the employees to the road of prosperity? Step forward
Nei Mongol life yuan drink co., ltd