1.？ Determine the target population
Before your clinic carries out soft text marketing, you should determine the target audience. According to market research, age is the most important factor affecting oral health. The proportion of people with low oral health scores in the older group is much higher than that in the younger group, and the growth rate of oral health scores decreases with age. Therefore, we can focus on the middle-aged and elderly people, but now the elderly are generally more diligent and thrifty, not to mention letting them spend 1w on dental implants, which is simply a fantasy. Therefore, we can aim at our children with reverse thinking. For example, "How can my parents eat New Year's Eve when they lose their teeth?" "Parents can't afford to plant teeth?" "When you get married, my parents will plant their teeth again." If you write articles in these directions, the effect will be good.
2.？ The quality of soft writing is the core of medical treatment.
When we determine the object of soft text promotion, we can write soft text according to their concerns. Nowadays, young people generally spend a lot of money, so they care more about the professionalism of medical care. Nowadays, young people surf the Internet all the year round. If you want to fool them, it is definitely impossible. Therefore, writing medical soft articles should use accurate words, especially those medical terms. Only by expressing clearly can patients not be confused, can they reflect the professionalism of your hospital and give priority to you in the same industry. We insist on the idea that the medical soft article we write is to help patients, and it is by no means a simple promotion or flicker.
3.？ Choose a good soft text promotion channel, and your marketing will be half successful.
After writing medical soft articles, our focus is propaganda. In the Internet age, contemporary young people will go to major media platforms to search for relevant information, and then choose which dental clinic to go to. So our soft text can be distributed in a large area. If it is only published in official website of our hospital and individual media platforms, the dissemination effect of the article will be far from good. At this time, you need to choose a professional soft text publishing platform. There are tens of thousands of media resources in the market, which are placed on some authoritative media. For example, I compared the media box I used for promotion with other platforms. The media channels in it are wider, and one-click publishing covers all major portals of the whole network, so that your brand can be exposed quickly.
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