Recently, Wang Gaofei, CEO of Sina Weibo, complained in Weibo that his son's playing games was restricted by Tencent's health system, and "accused" Tencent of having a strict anti-addiction mechanism. Later, he also said in Weibo that "anti-addiction" is not only the responsibility of game manufacturers, but also directly requires mobile phone manufacturers to intervene in the anti-addiction system and start from the source.
Wang Gaofei's complaint does not fully represent the voice of all parents, but to some extent, it reflects that Tencent's protection measures for minors are escalating. Since Tencent started the real-name registration system registration system and face recognition technology in the game login session, the game duration of underage players has been strictly controlled-they can't log in to the game from 10 to 8: 00 the next day, and the game duration outside legal holidays is only 1.5 hours per day. Minors who pretend to be parents' identity information to bypass the game restrictions are also effectively restrained by face recognition measures.
In fact, the proportion of underage players in tencent games is not high. According to the data released by Tencent in the fourth quarter of 2020, users under the age of 0/6 in Chinese mainland market only account for 3.2% of the total traffic in tencent games.
However, Tencent's investment in the protection of minors is much higher than this. Starting from 20 17, Tencent began to build an "ex ante-ex post" health protection scheme covering minors' game behaviors: a "growth guardian platform" was built in the "ex ante" link to help parents directly manage their minor children's game time and game consumption based on parent-child consultation; In the "ongoing" link, a health system is introduced to limit the game time of real underage users; In the "after-the-fact" link, Tencent launched the "Youth Lighthouse Plan", established a complaint handling mechanism for minors' consumption, and actively reminded suspected minors of irrational consumption.
On the basis of "no playing, no charging and no curfew" for real-name minors, Tencent's minor protection system was upgraded to stage 3.0 in 2020. In order to solve the problem of "children fraudulently using their parents' identity information to bypass supervision", it began to expand the application scope of face recognition technology and screen users suspected of minors.
For example, the "Zero Cruises", which was officially launched in July this year, focuses on face screening of accounts whose real names are adults and whose nights have exceeded a certain period of time. Anyone who refuses or fails to pass the face verification will be regarded as a minor, brought into the anti-addiction supervision of tencent games health system, and kicked off the line. At present, "Zero Cruise" has been launched in more than 60 products such as the glory of the king and Peace Elite, effectively solving the problem of minors playing games at night under the disguise of adults.
In addition, in view of the fact that children may steal their parents' mobile phones to modify the guardian scheme, Tencent's growth guardian platform has also launched a new "guardian lock" function. After the parents unlock the doorman lock, every time they set and modify the doorman scheme, they need to verify the face recognition first to verify whether it is the parents themselves, so as to prevent the children from bypassing the parents and modifying it privately.
Through this series of technical and functional improvements, the related effects of minors' protection in tencent games have been continuously improved. According to the latest data, as of June 20021year, 5.8 million accounts and 28,000 accounts triggered face recognition verification every day. Among them, 9 1.4% accounts in the login link were included in the anti-addiction supervision due to rejection or verification failure, and 87% accounts in the payment link were prevented from being recharged.
However, it should be pointed out that juvenile protection is not a simple technical problem, and no game manufacturer can simply solve the problem of anti-addiction through the use of technology. After the protection of minors enters the "deep water area", parents, society and minors need to work together to promote the healthy development of minors.
"Improving the network literacy of minors is inseparable from the joint efforts of families, schools and society. "Zhu Yongxin, a member of the Standing Committee of Chinese People's Political Consultative Conference and the initiator of the new education experiment, said in an interview with the media that families should be included in the network literacy education system. For example, parents can negotiate with their children to establish rules for the use of the internet, stipulate the length of time they use their mobile phones every day, and help their children develop their self-control and self-management skills.