However, with the change of people's consumption concept, the gradual awakening of women's self-awareness, and the rise of the concept of "other economy" and self-satisfaction, modern women pay more attention to their feelings.
Modern women's demand for underwear products has gradually changed from "selling sexy" and overemphasizing gathering and shaping to comfort, health and texture. Under the change of this concept, a new underwear brand P 17 with comfort as the core came into being.
0 1 comfort first P 17, so that every inch of contact is enjoyment.
P 17, a new brand focusing on women's intimate clothes, takes "every touch is enjoyment" as the brand concept, and focuses on simple, comfortable and cost-effective product labels. The core value of the brand is to let consumers buy the most tangible products at the most affordable price.
P 17 is devoted to exploring the secrets of body and underwear, pursuing natural aesthetics, emphasizing comfort first, and the color system is mainly the most popular Mo Landi color, which is simple and textured.
Professional explosion incubation team, empowering new brands.
As a cutting-edge brand, it is not enough to have products with high cost performance. How to win the favor of consumers quickly is the key issue.
P 17 first withstood the strict screening of the professional blasting team under the supply chain of Haojiayun Store, and then determined the deep cooperation relationship with Haojiayun Store. In this cooperation, Haojiayun Store provided a strong boost for the launch of P 17, and the sales of P 17 exceeded 1.2 million in just eight hours.
Different from the cooperation mode of famous brands in the past, for a new brand like P 17, from brand empowerment, product pricing and listing tracking to evaluation of planting grass and detonating explosives, Haojiayundian's professional explosives selection team participated in the whole process, and a complete single explosion incubation process was formulated for P 17:
1. Brand authorization
The selection team will help the brand analyze the current underwear market situation, identify the psychological needs of modern women in pursuit of "self-comfort", tap the target consumer groups, formulate a complete operation strategy plan, and fully empower the P 17 brand.
2. New product pricing and tracking
After the professional evaluation of the platform evaluation team, the explosive product selection team will participate in pricing with the merchants according to the existing market situation and product essence, highlighting the ultimate cost performance of the products. After the product goes on the market, the team will track the sales status of the product in real time and adjust the marketing strategy, rhythm and gameplay in real time according to the actual situation.
3. Preheat fancy grass planting
For cutting-edge brands, especially underwear and other products, trial and offline experience scenarios are particularly important. Before the product goes online, the platform will output a large number of grass planting materials for preheating through shopkeepers/shopkeepers' trials and offline tasting meetings, so as to deepen users' perception of rich products and pave the way for the hot sale of products.
Detonate an explosion
Identify the core group explosion, precipitate the sales data of core single product explosion, and formulate the response strategy in time. The platform will also help businesses to continuously upgrade products and brands around core users, establish consumer preferences and form long-term brand assets.
As a leading private e-commerce platform, Haojiayun Store will not only serve well-known brand merchants, but also re-empower high-quality products for cutting-edge brands through a professional explosion incubation team. The platform will improve the service performance ability supported by efficiency through the services of professional teams, and then comprehensively improve the consumer experience and the operational efficiency of merchants and small B, and finally achieve a win-win situation for merchants, small B, consumers and the platform.
In the future, Haojiayun Store will help more businesses, large and small, create tens of millions of explosions through powerful private social channels, improve sales efficiency and release a broader imagination.