Our county is a key tea-producing county in Zhejiang Province, and tea is also a traditional pillar industry of rural economy in our county, with a long history of tea production. Jiukeng Tea is a tribute of Tang Dynasty, and our county is also the origin of Jiukeng, one of the "Top Ten Tea Varieties" in China. The tea produced in our county is of excellent quality and enjoys a high reputation in the domestic and foreign markets. It is a national demonstration base county for pollution-free agricultural products production. Tea gardens in the county145,000 mu, including tea picking120,000 mu. In xx, the county's tea output value reached 269 million yuan, and the per capita annual tea income of farmers in the county reached 690 yuan. The output value of tea accounts for 15.8% of the total agricultural output value, and the tea industry has really become the pillar industry of rural economy and an important source of farmers' income in our county.
Starting from xx, the Hangzhou Municipal Government began to implement the strategy of "Tea is the national drink and Hangzhou is the tea capital", and actively built Hangzhou into a tea exhibition center, a tea information center, a science and technology innovation center, a tea trade center, a tea culture center and a tea tourism center in China. Our county is the back garden of Hangzhou and the largest tea-producing county in Hangzhou. The tea garden area accounts for 32.4% of Hangzhou, and the output and output value account for 12.4% and 26.4% of Hangzhou, respectively. Our county plays an important role in implementing the strategy of "tea is the national drink and Hangzhou is the tea capital". We should actively respond to this strategy, give full play to the tea resources of our county and the ecological environment and tourism advantages of Qiandao Lake, further develop and expand the scale of tea production and sales, actively implement the brand strategy of "Thousand Island Jade Leaves", strive to introduce and cultivate tea processing enterprises, lengthen the tea industry chain, strengthen the publicity of tea culture in Jiukeng, Qiandao Lake, develop tea eco-tourism, and truly build our county into a tea raw material base, a tea processing base, a tea tourism base and a tea research and development base of Hangzhou tea capital.
1. Establish a new strategy
The strategy of "Hangzhou is the capital of tea and spring is the hometown of tea" needs new ideas, new mechanisms, new measures and new explorations, which is a long way to go.
The first is to unify thoughts and create an atmosphere. Thought is the guide to action. Governments at all levels in the county, relevant departments and tea associations should focus on the goal of building a "Chun 'an tea town", unify their thinking, raise their awareness, and actively prepare to fully integrate into the strategy of "tea is the national drink and Hangzhou is the tea capital" in Hangzhou, and integrate all forces, not only to do a good job in the field of tea industry, but also to coordinate and promote each other in tourism, culture, leisure and market.
Second, we should make scientific planning and rational layout. On the basis of in-depth investigation and expert discussion, all links related to the construction of tea town are scientifically planned. First of all, we should make a comprehensive plan. The construction of tea town involves not only the development of tea industry, but also tea industry, tea tourism, tea culture and many other aspects. Agriculture, supply and marketing, tourism, urban construction, planning, economy and trade, publicity and other departments should cooperate closely to form a joint force; Secondly, it is necessary to scientifically plan and rationally divide the key areas of tea garden base, tea processing and tea sales, and give key support to areas with superior natural environment and solid production foundation. In the process of building towns and tourist facilities, we should fully consider the planning of tea leisure areas such as teahouses and tea leisure shopping. At the same time, using the first-class eco-tourism environment and tea culture relics in our county, scientifically plan 1~2 tea tourism routes. Thirdly, establish and improve the supervision and inspection system of planning implementation, and strengthen the mandatory, seriousness and consistency of planning;
Third, strengthen leadership and coordinate development. "Connecting with Hangzhou Tea Capital and Building Chun 'an Tea Town" is a complex systematic project. In order to ensure the smooth development of this work, a leading group headed by the main leaders of the county party committee and the county government and attended by the main leaders of agricultural offices, agriculture, supply and marketing, tourism, urban construction, planning, culture, finance, tea associations and other departments was set up, and a work coordination group composed of managers from various departments was set up to conduct a thorough investigation of tea raw material bases, tea processing bases and tea.
2. Consolidate the tea foundation
Without scale, there is no competitiveness, and without scale, there is no hope.
First of all, we should continue to expand the development of clonal improved tea. The benefits of clonal varieties in the production of famous tea are increasingly prominent. Through development, we will strive to improve the proportion of tea gardens to 60% within five years. At the same time, in the process of development, it is necessary to strengthen the standardization construction of new bases, rationally match varieties, and pay attention to the coordinated pattern of early maturity and high quality;
Second, we must intensify the transformation of old tea gardens. The total area of tea gardens in our county is 6.5438+0.4 million mu, including 7.65438+0.0 million mu of pollution-free tea gardens recognized at the provincial level and nearly 1,000 mu of tea gardens certified as organic tea. Due to the differences in natural conditions and cultivation levels, there are still 20,000 mu of tea gardens with good terrain and environment in a barren and semi-barren state. It is urgent to transform these tea gardens and improve their basic level. At the same time, strengthen the certification of pollution-free, green and organic tea;
Third, we must comprehensively promote the optimization and transformation of tea factories. Taking Zhejiang Province as an opportunity to implement the tea factory optimization and reconstruction project, we actively carried out the tea factory optimization and reconstruction project in our county. Integrate existing resources, encourage and support qualified large-scale tea production enterprises to build and transform pollution-free standard tea processing plants. Through the demonstration of standardized processing plants, we will promote the pollution-free standardization process of tea production in our county and cultivate large-scale tea processing enterprises.
3. Strengthen the development of tea
First, strengthen the development of all kinds of ordinary tea. On the basis of comprehensively improving the quality of existing famous teas such as Thousand Island Jade Leaf, Thousand Island Silver Needle and Jiukeng Maojian Tea, actively adapt to the market development trend, develop famous teas suitable for mechanized harvesting in time, realize the comprehensive application of mechanized production, reduce production costs, improve the quality of famous teas and improve tea production efficiency;
The second is to actively attract investment. Take advantage of Qiandao Lake's popularity, high-quality first-class water body and the strong atmosphere of "revitalizing the county through industry", and rely on industrial parks such as Gushan and Pingshan to actively introduce and support powerful enterprises to carry out deep processing and development of steamed green tea, scented tea, tea drinks, tea foods and tea health products, lengthen the tea industry chain, improve the utilization rate of tea raw materials and promote tea economic growth;
Third, do a good job in the development of local specialty tea. The golden tea and kudingcha in our county have great development potential. We should make conscious use of the advantages of regional and mountain resources, actively cultivate characteristic tea bases, innovate development mechanisms, do enough articles on characteristic tea, and increase the income of tea farmers in mountainous areas.
4. Strengthen tea research and development
First of all, we should strengthen cooperation and establish a tea research and development center. Taking the opportunity of signing the cooperation framework agreement between Chun 'an County Party Committee and government and Tea Research Institute of China Academy of Agricultural Sciences, we will comprehensively strengthen exchanges and cooperation with Hangzhou "Guo" brand tea scientific research and academic departments, and rely on our county's rich tea resources, superior ecological environment and strong cultural accumulation to establish a tea research and development center, and strive to be at the forefront in tea production, deep processing and utilization;
Secondly, it is necessary to improve the tea science and technology promotion network. Tea in our county has made great progress in recent years, which is inseparable from the efforts of the county-wide tea science and technology extension team to improve the county-wide tea production technology level. The county finance should set up special funds for tea technology promotion, which can be used for the introduction and promotion of new tea varieties, standardized production demonstration, research on new processing technologies, and demonstration of pollution-free technologies, so as to ensure the smooth implementation of tea technology promotion and enable tea farmers and operators to effectively apply advanced technologies to production;
The third is to establish a national tea science and technology demonstration field. Based on the county tea seed experimental site, taking the implementation of the "tea seed science and technology demonstration site construction" project of the Ministry of Agriculture as an opportunity, we will effectively strengthen the infrastructure construction in the site, equip it with corresponding production and teaching equipment, and build it into a national tea science and technology demonstration site to provide support for the county's tea science and technology experiment, demonstration, application and promotion.
5. Activate tea trade
The tea industry in our county is a market-oriented industry. To further enliven the tea trade, we should focus on three aspects.
First, we must improve the market network. Do a good job in the construction of the new Qiandao Lake tea market, and strive to build it into a first-class tea market in the province with complete functions, complete facilities and standardized management, which integrates tea trading and tea leisure, and comprehensively improve the market grade and taste. At the same time, on this basis, support the construction of township origin markets and leading tea enterprises, strengthen management, promote the formation of "enterprises+bases+farmers" and "markets+orders+farmers" business models, and invigorate the circulation of tea; Second, we must strengthen the construction of information networks. Strengthen contact with foreign tea operators and foreign tea markets, and collect market information and marketing experience. Make use of television, newspapers, internet and other media to carry out extensive publicity, set up Qiandao Lake tea website on the Internet, strengthen the construction of information network system, grasp reliable and timely market information, and better guide tea production; Third, operators should be encouraged to open teahouses and shops outside. Encourage and support enterprises that open tea houses, shops and sell Qiandao Lake tea in large and medium-sized cities, give full play to their enthusiasm, promote the sale of tea in our county, and improve the market share of Qiandao Lake tea.
6. Create a tea brand
Brand is the lasting source of products. Without the support of brand, the development of the industry is difficult to be healthy and lasting, and the role of brand in the development of tea industry is particularly obvious. First, we must unify our thinking and highlight key points. "Thousand Island Jade Leaf" has become a famous trademark in Zhejiang Province through the joint efforts of the whole county for more than ten years, which is of great significance to the development of tea industry in our county. All towns, departments and enterprises should unify their thinking and concentrate on launching the brand of "Thousand Island Jade Leaves" to make it a local brand of Chun 'an, a "golden business card" of Qiandao Lake tea and a "sapphire" of Chun 'an. The second is to increase publicity and promotion. Relying on Hangzhou, the leading tea capital, and taking advantage of Qiandao Lake eco-tourism, we will expand publicity and actively promote sales. The county finance should increase the funds for tea brand promotion year by year for the brand promotion of Qiandao Lake tea. Take advantage of various opportunities to hold various tea events in our county, attract foreign merchants, tea people and enterprises to come to spring, actively participate in tea events held in other places, strengthen exchanges, and comprehensively promote Qiandao Lake tea; The third is to strengthen brand management. It is necessary to take the opportunity of implementing QS certification for tea products and strengthen the management of tea brands, tea quality and tea packaging in conjunction with relevant departments.
7. Promote tea culture
Our county has a long history of tea production, and the tea culture has a long history and is rich and colorful. We should take the initiative to connect with Hangzhou tea capital, fully tap the historical and cultural heritage of tea in our county, and actively build three centers: tea performance center, tea culture exhibition center and Qiandao Lake tea promotion center. Set up a tea performance team, find a set of tea tasting techniques suitable for the characteristics of Qiandao Lake tea, and fully display the elegance of Qiandao Lake tea in the tea performance center; Excavate, collect and sort out the historical and cultural remains of tea in our county, establish a tea culture exhibition center, introduce the tea culture in our county to tourists and merchants, and enhance the connotation of tea culture in Qiandao Lake; Qiandaohu Tea Promotion Center was established, and the promotion carrier was carefully built to promote tea resources, tea products, tea enterprises and tea trade in our county, so as to enhance the visibility and influence of tea industry in our county.
8. Develop tea tourism
Our county has the world-famous Qiandao Lake, which provides a rare platform for developing tea culture and tea tourism. We should use this platform to make excellent and strong tea travel articles. First, develop tea tourism products, make and develop tea products and related souvenirs suitable for tourism sales, innovate marketing models, and closely combine with tourism, which not only promotes the marketing of tea products, but also enhances the tourism connotation; Second, it is necessary to open up 1~2 tea tourism routes, and rely on the strong tourism advantages of Qiandao Lake to open up tea culture, tea sightseeing, tea leisure and other tourism routes in places with strong tea production and tea culture atmosphere to attract tourists to pay attention to and promote tea; Third, develop leisure and sightseeing tea gardens, choose places with convenient transportation and beautiful tea gardens, provide corresponding facilities for tourists to pick and prepare tea, and actively expand leisure and sightseeing tourism in tea gardens; Fourth, promote the rise of teahouse industry. Qiandaohu Town, as a "leisure resort", should scientifically plan and build a number of teahouses with strong cultural flavor, high taste and rich characteristics, add urban leisure connotation, extend the tourism industry chain, and promote the harmonious development of tea culture, tea tourism and tea industry.