On May 27th, 2003, Xi 'an Minsheng Group was reorganized with HNA Group, and now it has completely integrated with HNA Group in management mode, business philosophy and corporate culture, and quickly entered a new stage of development. Xi 'an Minsheng will realize the development map based in Shaanxi, radiating northwest and facing the whole country through the development mode of entity (retail) business, virtual (network) business, real estate (real estate) business and financial (investment banking) business, and develop into the most valuable commercial chain enterprise and high-quality modern commercial integrated operation service provider in the west by 20 15.
In the process of development, Minsheng Group constantly seeks new economic growth points and realizes diversified formats and collectivization development. In operation, Minsheng Group has gradually formed a commercial network with coordinated development of Minsheng Department Store, Minsheng Branch Store and Minsheng Franchise Store. In terms of service, the brand strategy of "establishing people's livelihood brand and extending service connotation" has been formulated. After nearly ten years of hard work, Minsheng's business image and business reputation in Xi 'an have also been recognized by the public, and remarkable economic and social benefits have been achieved. development prospect
Today, after the reorganization, Xi An Minsheng Group has completed the comprehensive integration with HNA Group in management mode, business philosophy and corporate culture, and quickly entered a brand-new development stage. After the reorganization, the profit of that year increased by 72% over the previous year; In the first quarter of 2004, the turnover increased by 26.36% compared with 2003, and the profit increased by 52. 96%. The biggest effect of restructuring is that it has brought remarkable benefits to people's livelihood, making Minsheng Group a successful demonstration of state-owned assets restructuring. As a big family of HNA Group, Xi 'an Minsheng Group will rely on the development platform of HNA to fully implement the development strategy and achieve the development goals set by HNA, and strive to make its own contribution to the goal of "annual income of 654.38 billion yuan, becoming one of the top 500 companies in the world and building a world-class excellent corporate brand in China" in 2008.
In May of 20 13, on the occasion of the 20th anniversary of the establishment of HNA Group, the board of directors of HNA Group decided to compensate Xi 'an Minsheng Group, Shaanxi Xingzhengyuan Shopping Plaza and Hanzhong Century Sunshine Commercial Building Co., Ltd. for a total of 1500 million yuan from 20 13 to 20 15 years, that is, to allow the above three companies. By 20 15, Xi An Minsheng Group, Shaanxi Xingzhengyuan Shopping Plaza and Hanzhong Century Sunshine Commercial Building Co., Ltd. will no longer be wholly-owned subsidiaries of HNA Industrial Group, but holding companies of HNA Industrial Group.