Social mobilization is a process of mobilizing the society through a series of comprehensive and effective strategies and methods, encouraging all social strata to take the initiative to participate widely, transforming the goal of health education/health promotion into a social goal to meet the health needs of community residents and into social actions of community members, so as to achieve this social health goal. Social mobilization should run through the whole process of health education/health promotion activities and establish an effective implementation and technical management system.
Basic characteristics of health promotion
1. Health promotion has a lasting effect on behavior change, and sometimes it has certain constraints: health promotion not only emphasizes increasing personal skills and changing unhealthy behaviors and lifestyles through education, but also emphasizes the role of policies and legislation in creating a supportive environment, standardizing and constraining people's behaviors. Behavior change caused by changing internal and external factors is more sustainable.
2. Health promotion involves all aspects of the whole people and people's social life: Health promotion aims at comprehensively improving and upgrading the entire national health medical education network, not limited to a certain group of people and risk factors of a certain disease.