At 20111118: 45, the CCTV science and education channel "The Road to Health" will appear on the screen with a new look. As a popular science column of medical TV, CCTV's "The Road to Health" has the most authoritative medical expert resources in China. Since the launch of 1996, it has attracted the attention of the audience and has a certain brand influence. This revision is a brand upgrade of The Road to Health, and the closeness, service and practicability of the column will be further strengthened:
Lock in the distinctive theme of "medical health", focus on the actual medical needs of the audience, select typical medical cases and highlight "service";
● Introduce typical medical records in the form of storytelling, with the image demonstration of modern scientific and technological means and vivid explanation by authoritative experts, with strict attitude, vivid form, popular language and prominent "closeness";
● Truly record the whole process in the medical field, integrate and publish medical information from all over the country, and highlight "practicality".
In addition, the unique studio environment design, which innovatively integrates many medical performance elements, will also become a highlight to attract the audience's attention.
Rich medical characteristics, innovative program form, rich knowledge content, close expression and distinctive column image are the five highlights of the new edition of The Road to Health.