Guotai Liquor is a liquor owned by Guotai Liquor Group. Guotai Liquor Group is the leading enterprise of modern Chinese medicine in China-Tasly Group. Maotai, a specialty of Maotai Town, renhuai city, Zunyi City, Guizhou Province, belongs to Kweichow Moutai Co., Ltd. and is a symbolic product of chinese national geography.
2. Time of establishment:
Guotai Liquor, 20 1 1 Company officially launched the listing plan, formulated the "high-end brand operation strategy", increased the "new leader product series" brand wine product line, and actively shaped Guotai Liquor into a new leader in the industry of China Maotai-flavor liquor terminal stores.
195 1 year, the government merged three private breweries, namely Cheng Yi (Hua Mao), Ronghe (Elvis Presley) and Hengxing (Lai Mao), by means of redemption, confiscation and takeover, and implemented the policy of "three hairs in one"-the state-owned Maotai Distillery was established.
Extended data:
Moutai is a traditional specialty wine in China. It is one of the world's three largest distilled spirits, which is as famous as Scotch whisky and French cognac, and also one of China's three famous wines. It is also the originator of Daqu Maotai-flavor liquor with a history of more than 800 years.
In 2006, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage.
Since the establishment of 1994, Tasly Group has persisted in building the first brand of modern Chinese medicine and continuously promoted the development of big health industry. On the basis of specializing in modern Chinese medicine, we will expand into biopharmaceuticals, chemical drugs and characteristic medical care industries, form a life safety industry sector with medicine as the main field, and gradually enter the life and health demand industries such as modern liquor, biological tea, health care products, cosmetics and safe drinking water.
References:
Baidu Encyclopedia _ Moutai
Baidu Encyclopedia _ Guotai Liquor