5G technology helps smart wearable market.
Looking back, most of the manufacturers who made a hasty appearance in 20 13 have retreated, and all kinds of smart wearable products that were once hot have either disappeared or been sold to giants. But is there really no chance for smart wearable devices? Of course not.
According to the data released by IDC, the shipments of smart wearable devices are still increasing year by year. The data shows that since 20 16, the shipments of wearable devices in China have increased year by year, and the year-on-year growth rate of shipments in the first two quarters of 20 19 has remained above 30%. 20 19 In the second quarter, China shipped 23.07 million wearable devices, a year-on-year increase of 34.3%; Among them, the shipment of basic wearable devices (wearable devices that do not support third-party applications) was 6,543.8+0.846 million units, up by 365.438+0.9% year-on-year, and the shipment of smart wearable devices was 4,665.438+0 million units, up by 45.0% year-on-year. IDC predicts that it will reach 80 million units in 20 19.
20 15-20 19 China wearable device market shipment statistics and growth forecast.
Data source: compiled by Prospective Industry Research Institute.
Personalized and high-quality experience service will become a trend.
It is not difficult to find the reason why smart wearable products changed from hot to cold in the past few years and then "warmed up" again.
1) First of all, some smart wear is not just needed. Early users just want to catch up with a new trend and fashion, and are endowed with the aura of high technology and intelligence. However, non-rigid demand cannot last long.
2) Secondly, most smart wearable markets are mainly concentrated in smart watches and smart bracelets, with serious product homogeneity, lack of innovation and even vicious competition in price wars. Low price is not the main motivation for users to buy. Therefore, users will become rational and their enthusiasm will fall back to a certain extent.
3) Moreover, the smart wear function is too simple to meet the needs of users, just like chicken ribs. The core of smart wearable products is to provide people with a more effective and agile lifestyle. Real smart wear is not only fashionable in appearance and comfortable to wear, but also has the ability of efficient and accurate data analysis and processing. The integration of artificial intelligence has become a good assistant for human beings.
In fact, the iterative upgrading of the network has turned people's demand concept for smart products into "experience" demand, and personalized and high-quality experience is the real "just need". Inconvenient use and poor experience perception are the most unacceptable factors for users. Smart wear must change from product supply chain to customer demand supply chain.
Merchants should start from the rigid needs of users, find pain points and opportunities according to consumers' life scenes, formulate scenarios, provide new products and services, upgrade user experience and meet the hidden needs of consumption.
For more data sources and analysis, please refer to the Market Foresight and Investment Strategic Planning Analysis Report of China Wearable Equipment Industry issued by Foresight Industry Research Institute. At the same time, Forward-looking Industrial Research Institute also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion and other solutions.
Looking at Wearable Smart Devices from the Perspective of Technology Future
Abstract: In the ever-changing 2 1 century, with the rapid development of science and technology, wearable smart devices came into being, which had a great impact on people's daily life. "Wearable device" is an intelligent and multifunctional design with high-tech components on the basis of the original daily wear items. The research and investigation of wearable devices aims to briefly analyze the development prospect and future development trend of this product.
Background significance: Seeing the multifunctional telephone watch and smart bracelet worn by classmates around me, I felt that it was both magical and interesting, and I became interested. With the rapid development of science and technology, various magical and interesting wearable smart devices have gradually entered people's lives. It has gradually shown important research value and application potential in many fields such as industry, medical care, military affairs, education, entertainment and so on. Wearable smart devices not only bring people diverse feelings, but also help people improve their information acquisition and processing capabilities. Their applications are extremely extensive and practical, and people can enhance their skills through wearable devices. At the same time, with the improvement of people's needs, wearable smart devices are also developing.
Process and method
Widely used by people around you. Check online, and search on Taobao.
result analysis
The Future and Imagination of Wearable Smart Devices
Wearable devices will become a part of people's daily life in the future, and people can easily learn to read, consult materials, entertain games and communicate with others through them. It can also call you directly and help you book restaurants and air tickets. I can even chat with you like a friend, teach you topics, play chess with you and spend every moment with you.
In the further future, it may even have the functions of perspective, micro-expression mind reading, mind control, introspection and so on. Many black technology functions that we can't imagine today may be realized in the future. The human body may also inject a chip in the future, which contains trillions of books, various skills and a series of huge information, so that people have a huge amount of knowledge. Everyone is an omnipotent genius, knowledgeable and omnipotent.
The chip can also record every minute from birth to death, and can also output or input people's dreams or various imaginations. Finally, they may no longer be chips implanted in human body, but become a part of human genes and can participate in human reproduction and evolution.
Wearable smart devices are gradually moving from fantasy to reality, and their appearance will change the lifestyle of modern people. It may take a long time to achieve all this, but wearable smart devices that are more intimate with people may be the inevitable way for technological development.
Second, the development prospects of wearable smart devices
(A) the evaluation of wearable devices
superiority
1 has good operability.
2 novel form
3 Good man-machine relationship
4 high practicality (with multi-function)
Disadvantaged
1 GUI _ ㄔㄖㄝㄝㄝㄝㄝㄝㄝㄝㄝㄝㄝㄝㄝㄝ.
2. Poor usability (short battery life)
(II) Technical nature of wearable devices: 1 Purpose: Invented for people's needs and desires, to meet people's needs and solve problems.
In daily life, it is very practical to help people get and process information quickly and truly realize the value of human liberation and development. It is common in the field of sports, mainly lightweight watches and bracelets, which are used to detect and analyze indicators such as heart rate, pace frequency and body temperature. The other is the medical field, where medical signs such as blood pressure and heart rate are detected in the form of medical vests and belts.
2 innovation: technological innovation and technological invention.
On the basis of the original daily wear items, high-tech components are added to carry out intelligent multifunctional design.
3 comprehensiveness: comprehensive use of a variety of knowledge.
Application of human-computer interaction, cloud platform and artificial intelligence, virtual display, wireless communication charging, compatible system platform and other aspects of knowledge.
4 two sides
(1) Advantages of Wearable Devices
Just as smart phones have eliminated flip phones and tablets have eliminated traditional desktop computers, the rise of wearable smart devices will also eliminate smart phones and tablets. Wearable devices will lead the next scientific and technological revolution, making people look at technology in different ways, that is, technology interacts with people and people will move towards a new world. People don't just stare at the screen, it makes suggestions. For example, it's time for you to go for a walk or go shopping. This is difficult for computers and smart phones to do. "
Wearable devices also have two most important advantages, namely wearability and portability. The second is intelligence.
The original intention of wearable smart devices is to explore a new way of interaction between people and technology, provide exclusive personalized services for everyone, identify the truly meaningful needs that go directly to the user's heart, and finally develop various specific targeted services through the rules that touch the central computing.
(2) Disadvantages of wearable devices
_ I am a strong supporter, but I don't know how to escape. This is a disaster, this is a disaster. I don't know what to think or what to do.
Then, it may also cause security problems. It is dangerous to play with your mobile phone while driving, but it is even more dangerous if you play with your smart watch or take a look at your smart glasses while driving.
And the problem of privacy leakage, when people rely on wearable devices, when traces of health index, behavior habits and life preferences are printed everywhere, the more personal data they can obtain, the greater the risk of personal privacy leakage. As long as we have enough data, we may even find out everything about a person.
There are also worrying radiation health problems. Wearable devices are always close to the human body and have not been tested for many years. Who knows if such electronic products will not cause radiation damage to the human body after being worn for a long time?
Three thoughts on the future development trend of technology
Einstein once predicted: "Our time has produced many talented people, and their inventions can make our life much more comfortable. Even with everything, everyone lives in the shadow of fear and is afraid of unemployment, so people are worried when they think about the future. " I don't totally agree.
It is true that technology has an increasing influence on human beings and society, so people often ask: "Where will the future technology go?"
However, thinking about the future of technology can neither be too pessimistic nor blindly optimistic. We should treat technology rationally from people's fundamental interests, people's common interests and long-term interests. Use technology with a more farsighted and responsible attitude, and get close to technology with an active exploration attitude.
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Conclusion and discussion
Being able to make it by hand is an important symbol that distinguishes the ancients from apes. Today's people are different from the ancients precisely because they can use high technology, which is the symbol of new human civilization.
Wearable technology is destined to be a subversive technology. But just like any major technological change, the emergence of wearable smart devices will certainly lead to various problems, because new technologies will always be ahead of people. But whether people are ready or not, the era of wearable devices has arrived.
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The rapid development of the Internet has led to the rapid development of many related industries, among which scientific and technological electronic consumer products have developed the fastest because they are closer to the lives of ordinary people. Terminal products such as mobile phones and computers have become an indispensable part of many people's daily lives and offices, and products such as headphones, speakers, smart watches/bracelets in market segments centered on them have also become very popular in recent years.
The progress of science and technology promotes the continuous upgrading of consumer electronic products. With the emergence and application of new concepts such as intelligent life and the Internet of Everything, in the next decade, mankind will enter the intelligent age in an all-round way, and the market will usher in many new opportunities. The upgrading of electronic consumer products will further enrich and facilitate people's daily lives.
The smart wear market is a new growth point in the electronic consumer market in recent years, in which the sales of TWS headphones, smart watches/bracelets, smart glasses and other products continue to grow rapidly. And with the upgrading of people's consumption and the change of health concept, this growth trend will continue to expand in the future and become a new "blue ocean" in the electronic consumer market.
This time, I love audio network will share the current situation of smart wear market and the development and development opportunities of smart watches as the top priority of smart wear products.
First, the status quo of smart wear market
1. What is smart wear?
Intelligent wearable device is a general term, which applies wearable technology to daily wearable products and carries out intelligent design and development. The use of the product can directly contact with the human body, help users listen to or watch content, or collect human health information to assist healthy exercise and medical treatment.
These include not only earphone products, wristband products and glasses products that have been widely used at present, but also smart clothes and auxiliary medical equipment that have not been widely popularized, as well as intelligent organs and implantable chips that may extend human capabilities in the future. Through the data interaction with smart phone or cloud connection, many rich functions are realized.
2. Development of smart wear market
The AMC model of China smart wearable device market given by Shenzhen Smart Wearable Industry Association shows that in 2006, smart wearable products entered the exploration period, and began to tap users' needs, try product forms and build a software ecosystem.
The most sensational thing in this period is the AR augmented reality glasses released by Google 20 12, followed by the second generation products. The futuristic design and brand-new interactive experience instantly detonated the market, but due to the immature technology, the shortcomings of the products were gradually exposed in the subsequent use process, which eventually led to the "dystocia" of the third generation products.
In 20 16, the market entered the start-up period, the main intelligent wearable computing system platform and big data service platform were built, and the service products based on healthy big data gradually matured. With the release of AppleWatch, the product form of square dial is very different from that of traditional round watch, attracting more consumers. And with the application of GPS, cellular data, health monitoring and other follow-up products, the smart watch market has risen.
In recent years, smart wearable products have ushered in a period of rapid growth, in which TWS headphones with relatively low technology content have become the most important force point, and sales have increased year after year. And with the addition of active noise reduction and other functions, it has been recognized by more people and has become the main growth point of consumer electronic products in recent years.
Other products such as smart watches, smart bracelets and smart glasses have also maintained their growth momentum. Among them, the combination of smart watch/bracelet and sports health monitoring function has formed a unique differentiated feature and has become a product sought after by many young people. It is widely regarded as the main development direction of the smart wearable market in the future.
3. Smart wear the future
At present, due to the limitation of product size, most smart wearable products need to be connected with mobile phones, PCs and other terminal devices to realize the application of various functions and data processing.
However, compared with other smart wearable products, smart watches are relatively large and can be equipped with more firmware configurations. Touch screen makes human-computer interaction more convenient and intuitive, and the way to wear it on your wrist is easier to control. With the continuous progress of smart watch technology, products are moving towards independent use.
After becoming an independent terminal product similar to a mobile phone, smart watches may gradually develop into the center of smart wearable devices, undertake data processing and cloud interaction of other smart wearable products, and become a multimedia access port, which is more convenient for users to use.
Second, smart watches will become smart wear centers.
1, introduction of smart watches
Smart watches are watches that have information processing capabilities and meet the basic technical requirements of watches. The use logic of smart watches is more inclined to mobile phones. Compared with traditional watches, smart watches not only have the function of checking time and date, but also have independent operating system, data processing center and numerous sensor units, thus realizing the functions of detecting healthy exercise, checking information and answering telephone calls.
At present, the products in the smart watch market can be mainly divided into three categories according to their functional positioning, namely, children's smart watches, adult smart watches and elderly smart watches. According to the form of product data interaction, it can be divided into three categories: Bluetooth version, Bluetooth /WiFi version and cellular data version.
Among them, children's watches are mainly aimed at children's safety, and have the functions of voice call, multiple positioning, one-click help, remote monitoring and so on. Adult watches focus on message reminding, music playing and sports health monitoring; Smart watches for the elderly focus on convenient control, health monitoring and intelligent reminder.
According to the survey report on the distribution of the most popular functions of smart watches by Shenzhen Smart Wear Industry Association, health monitoring, calling and sports management are the most popular functions of smart watches at present, and the popularity among respondents is over 60%.
2. The development of smart watches
Market sales volume
At present, in the smart wearable market, in addition to TWS headphones, smart watches are another major product with sales growth, and with the continuous enrichment of functions, battery life and performance improvement, sales have increased rapidly year by year.
According to the data report of CCSInsights, a market research organization, the global total shipment of smart watches/bracelets in 2020 was 654.38+0.93 billion, a year-on-year increase of 24%. Among them, the shipment of smart watches reached1.1.50 billion, accounting for about 60%. It is predicted that by 2025, the shipment of smart watches will reach 258 million. This is only the shipment of known brand products, and all shipments will far exceed this data.
At present, the market share of smart watch shipments is far ahead of Apple's AppleWatch. Huawei's shipments grew rapidly in 20 19 -2020. At present, its sales volume is in the second place, followed by Samsung, Fitbit, Huami and Garmin.
Smart Watch Industry Chain and Key Technologies
The industrial chain of smart watches is similar to smart watches, and the upstream mainly includes main control chips, sensors and algorithms, batteries and screens. The middle reaches include industrial design and technology, software and hardware solution providers; Downstream is the terminal brand manufacturer that suppliers and consumers contact.
At the key technical level, it mainly includes R&D and design capability, interconnection and algorithm. At present, smart watches are very mature in monitoring heart rate and blood oxygen. In terms of algorithms, many manufacturers continue to follow up and upgrade, and their accuracy is constantly improving. It is also perfect in data interaction between smart watches, mobile apps and the cloud.
However, the new health monitoring functions such as ECG, body temperature, blood pressure and blood sugar are currently supported by only a few products, and the data is not accurate enough. We can only analyze the changes of physical condition through fluctuations. On the other hand, it is the problem of battery life. Due to the limitation of watch size and battery technology, products with so many all-weather monitoring functions that can last for more than 3 days are good.
Smart Watch Market Opportunity
As a fast-growing emerging market, smart watches have great development potential in the future, although the head enterprises like Apple and Huawei have already shipped a lot.
For many other new smart watch brands, because smart watches are still in the initial stage of development, enterprises engaged in this industrial chain are basically at the same starting line except the first few, and enterprises standing in the industrial chain and the key technologies mentioned above will usher in new development opportunities.
On the other hand, in addition to rich functional applications, smart watches also have a strong decorative effect of traditional watches. Therefore, product design and product texture are also very important points of smart watches, which can achieve a very different product appearance and can also be recognized by the market.
Third, Shenzhen Smart Wear Industry Association
Shenzhen Smart Wear Industry Association was established in August 20 15. It is an officially certified smart wear association in China at present, and its member units cover more than 300 well-known enterprises in the field of smart wear, including finished product manufacturers, solution suppliers, original chip manufacturers and high-quality supply chain manufacturers.
The association continues to organize enterprises, universities and scientific research institutions to carry out technical cooperation around key issues of industrial technological innovation, break through the core technologies of industrial development, and form industrial technical standards.
Establish a public technology platform, realize the effective division of labor and reasonable connection of innovative resources, and implement the enjoyment of intellectual property rights; Implement technology transfer, accelerate the commercialization of scientific and technological achievements, and enhance the overall competitiveness of the industry.
Cultivate talents together, strengthen personnel exchange and interaction, and support the effective promotion of industrial core competitiveness. It is hoped that more enterprises in the field of smart wear will join the association to create an ecological chain of smart wear.
On July 29th, 200212002, "20021China Smart Wearable Summit" was successfully held, which won the support of 42 high-quality supply chains, service providers and brands in the industry, and more than 2,000 fans signed up, including relevant buyers, digital enthusiasts and people who are optimistic about this market and ready to enter.
The summit also had the honor to invite 17 big coffee in the industry to share the theme of smart wear. Among them, Zheng Yi, president of Shenzhen Smart Wear Industry Association, shared the market status, future development trends and opportunities in the field of smart wear with the theme of "Development trends and product trends of smart wear".
Fourth, I love audio network summary
Smart wearable devices are one of the main growth points in the technology electronic consumer market in the next few years, and many manufacturers have begun to lay out. In the current market, TWS headset products have become the main force of sales growth. Due to the continuous improvement of functions and performance, and the relatively few related technologies needed, the product update speed is faster, which further promotes the rapid growth of its sales.
Smart watches occupy an important position in the smart wearable market, and sales continue to grow. The independent operating system, data processing ability, screen, sensor and other configuration applications of smart watches are all developing towards miniaturization of mobile phones. In the future, in addition to the continuous enrichment of its own functions, it will also occupy the central position of smart wearable devices.
From the perspective of the whole smart wearable device industry, its future development potential is huge, the types of products that can be tapped are extremely rich, and the application of new functions is also in the development stage. At present, the entry threshold in the field of smart wear is relatively low, and all enterprises are basically on the same starting line. Therefore, whoever can make breakthroughs in product industrial design, key technologies, software and hardware solutions, and post-user services will occupy a dominant position in the smart wear market in the future.
What is the future development prospect of smart wear industry?
According to IDC data report of international data company, in 2020, the global market shipment of wearable devices was 444.7 million units, which was a big increase compared with 20 19. Even during the epidemic last year, the shipment of smart wearable devices increased by 28.4% compared with the previous year, which is enough to glimpse the huge market of smart wearable devices. Forward-looking Industry Research Institute predicts that by 2026, the wearable device market in China will reach about 654.38+0023 billion yuan. At present, some mobile phone brands, such as OnePlus and OPPO, and home appliance company Gree are competing to enter the market.
Bright market prospects constantly attract brands with keen business sense to stop, and for any brand that wants to compete for smart wear track, it may not be possible to start from scratch without the system support of powerful smart wear technology companies and the lack of corresponding technical support.
Microgram Technology independently develops and designs WearfitOS smart wearable operating system, and has many young and middle-aged technical backbones who have been engaged in smart wearable and big data platforms for a long time. They are proficient in software and hardware development of related products, have excellent R&D and innovative ability, and are at the forefront of the industry in health algorithms such as heart rate, blood oxygen and blood sugar. Micrograph is committed to the wearable ecological layout with the intelligent wearable operating system WearfitOS, providing partners and consumers with more cutting-edge wearable devices, closer collaborative services and more valuable content ecology.
What do you think about the future evolution of smart phones into wearable phones?
Judging from the current technology development trend, smart phones in the future may evolve into wearable phones, because wearable technology is gradually maturing and popularizing. Compared with traditional smart phones, wearable devices are easier to carry around and are not limited by space and time. At the same time, wearable devices also have more humanized interaction methods, such as voice and gestures, which are more convenient and natural to operate.
In addition, with people's attention to health monitoring and quality of life, wearable devices can also provide more professional and accurate services in these areas. For example, wearable devices can realize heart rate monitoring, sleep monitoring, exercise monitoring and other functions through sensors and algorithms to provide people with more comprehensive health services.
Generally speaking, smart phones in the future can be developed into wearable phones, bringing people a more convenient, natural and professional service experience. Of course, this requires manufacturers to make more efforts in technology research and development and user experience, and also needs to solve some security and privacy issues to ensure that wearable devices can be trusted and accepted by people while being widely used.