Red Bull was originally a Thai brand, founded by Xu Shubiao, a family of the Xu family in Thailand. There is only one red bull in China market, which is a red bull vitamin functional drink owned by Yan. Yan Bin went to Thailand for a business trip, and after getting in touch with Red Bull, he felt that Red Bull had great business opportunities in the China market. Therefore, Yan Bin cooperated with Xu Shubiao and obtained the right to operate Red Bull in China, bringing Red Bull into the China market.
Red bull vitamin flavor drink and red bull link animal drink are both introduced by the Hui family in Thailand for domestic red cattle.
As early as 20 16, the Xu family indicated that the trademark authorization of Red Bull China would not be renewed after its expiration. For Yan Bin, Red Bull is his own "golden mountain". How could he give up? Yan Bin said that the two sides signed a cooperation agreement valid for 50 years, and Yan Bin's attitude was clear, that is, it was impossible to give up Red Bull. In this way, the two families have been arguing for "opening and tearing" on the surface, and so far the two families have played many lawsuits.