Enterprise Development of Taitaile Chicken Essence

On July 1 day, 2004, entrusted by China Condiment Association, "China Chicken Essence Industry Standard" was officially implemented, which is of great significance to standardize the market, guide consumption and promote the healthy development of the industry. In 2005, it won the title of "China Well-known Trademark" and continued to lead the chicken essence industry, becoming the first brand of chicken essence industry in China.

Taitai Le Company has never stopped pursuing the best flavor, and has hit record highs in the seasoning industry. After Taitai Le Chicken Essence, original products such as mushroom essence, beef essence and clam essence are continuously delivered to the market, which perfectly interprets the umami flavor. In recent years, Mrs. Taylor has introduced a variety of compound sauces and put forward a new idea of fashion life, which is quick to fry and easy to cook every day. We will introduce natural pure sesame oil of Taitai Le "Hefeng", nutritious chicken juice with different nutrients and other seasonings, and intend to expand the food industry and launch fashionable and delicious healthy food Taitai Le "Yougu" cereal bars.

Taitaile Chicken Essence, the leading brand with absolute market share of similar products in China, was exclusively selected for CCTV's Everyday Diet and Man-Han Banquet. In addition, Mrs. Music has also reached a cooperation with Phoenix Satellite TV, a globally influential media. The column "Beauty Private Cuisine" has been launched, and Taitai Music has initially established a strong coverage network from domestic CCTV to overseas Chinese media. This advanced business thinking perfectly shapes the brand image of Taitai Music, fully conveys the concept of Taitai Music to consumers, and establishes Taitai Music's leading position in the eyes of consumers.

Taitai Le's quality management personnel have integrated the experience of international advanced quality management system and established a set of perfect quality control system in the whole logistics chain, including supplier quality assurance, warehouse storage and transportation management, production process control, HACCP (Hazard Critical Control Point) analysis, GMP (Good Practice) implementation, product inspection and customer information feedback. , with excellent indicators to ensure the high quality of products.

With its well-known position and good image in China condiment industry, Taitai Le has been successively rated as "Shanghai 100 Famous Brand Product", "Top 20 Famous Brand Condiment Enterprises in China" and "Outstanding Contribution Enterprise in China Food Industry", ranking in the forefront of China umami industry.