Lead: Organic food is also called ecological or biological food. Organic food is a relatively unified formulation of pollution-free natural food in the world. I'd like to introduce the article of organic food investigation report to you, and welcome you to read it for reference!
Investigation report on organic food ⅰ. Development status of organic food
"The way to keep fit is not before meals". For some time, with the terms Sudan Red, Melamine, Clenbuterol and Genetically Modified appearing in people's daily life, relatively wealthy people have become cautious in their diet. However, organic food, as the food with the highest safety level, has been in the embarrassing situation of "no one knows about it" for a long time since it entered the China market in the 1990s, and few people pay attention to it, so there is no way to talk about its development. In 2005, Ostore, the first organic food store in China invested by Chinese Americans and compatriots in Taiwan Province Province, opened in Shanghai, and imported organic products accounted for a large proportion of the products sold. Although the specialty store operates coffee shops and restaurants at the same time, and has launched door-to-door service in Shanghai, due to the incomplete supply chain of organic food in China, the prices of products sold by Ostore are staggering, and the sales of stores have been unsatisfactory. Even if its products appeared in large supermarkets or even organic food specialty stores in the later period, its high price still prevented it from entering the homes of ordinary people.
In 2008, with the enhancement of people's awareness of health and environmental protection, the concept of "organic" was gradually accepted by people, and organic food gradually took root in people's hearts. Like vegetarianism, it has become synonymous with a healthy diet. 10 a box of organic eggs is 32.8 yuan, which is three times that of ordinary eggs; A box 1 liter of Australian organic pure milk costs 26.8 yuan, which is about twice the price of similar products; The price of organic rice is per kilogram 10 yuan, which is three to four times that of ordinary rice. Many residents can't figure out why the word "organic" is so expensive for many foods. However, there are still many people who care about health who rely on organic food.
Organic food seems to be a household name in foreign countries, but in China, organic food has only started for nearly ten years, so it is still in the stage of development and promotion. People have summarized the relationship among ordinary food, green food and organic food. If the pyramid is used as an analogy, then ordinary food is the bottom of the tower, green food is the middle of the tower, and organic food is the top of the tower.
In other words, organic food will bring a vibrant, healthier and happier life. Everyone wants to keep fit, but does organic food really help keep fit? What are the factors that affect the purchasing power of citizens' organic food? This time, we aim to investigate the public's understanding of organic food in Longhua District of Haikou City, explore the factors that affect the public's view of buying organic food, and deeply study the relationship between organic food and health care.
Second, the research status of factors affecting the public's purchase of organic food
Relevant literature shows that the main factors influencing people to buy organic food are:
(A) consumers' awareness of organic food is weak. Although consumers have an urgent desire to know about organic food, their overall awareness of organic food is not high. Therefore, with the development of living standards, more and more people buy organic food, but many people are still in a state of staying away from organic food.
(2) The organic food market is small. On the one hand, the market of organic food in China is very narrow at present, and many consumers can't buy organic food conveniently; On the other hand, judging from the characteristics of the organic food market in China, organic food is still in the leading-in period or early growth period of the product life cycle, which leads to the obvious decrease of consumers' purchasing power.
(3) The overall price of organic food is high. Because the organic food market in China is immature and the production cost is high, some products need to be imported, and the high price leads to less purchases by consumers. Therefore, in order to expand the market, we must appropriately increase the sales points of organic food, reduce costs and lower sales prices. Appropriately refer to foreign research results and methods, and consider China's cultural and economic development level according to local conditions.
(4) It is significantly influenced by consumers' monthly income level, age, family structure and gender. With the improvement of living standards of Chinese residents, consumers pay more and more attention to their own health, and people of different ages have different requirements for food. [5] The marital status of consumers has an important influence on their behavior of buying organic food. Women generally play the role of purchasing decision in the family, so women will be more exposed to and understand organic food, which will promote the consumption of organic food.
(5) The concept of food safety and health preservation also has a certain influence on the purchase of organic food. Food is the most important thing for people, and food is closely related to people's lives, our health and quality of life. In today's society, with the popularization of organic food and the promotion of health care concept, citizens' daily life is becoming more and more abundant, and they have bid farewell to the era when solving the problem of food and clothing is the main problem. More and more people have joined the ranks of health preservation, paying attention to eating nutrition and eating health.
Third, the relationship between organic food and health care.
With the enhancement of people's awareness of health and environmental protection, the concept of "organic" has gradually been accepted by people, and organic food has gradually taken root in people's hearts. Like vegetarianism, it has become synonymous with a healthy diet. Now, there are many kinds of organic foods on the market, such as organic rice, organic tea, organic fruits and vegetables, organic drinks and so on. , has been able to occupy a place in large and medium-sized supermarkets. At the same time, various organic food stores have opened, and more and more white-collar workers, pregnant women and new mothers regard organic food as the key word in their lives, which is also favored by group buying and group consumption.
According to the statistics of authoritative departments, the global organic food market is growing at an average annual rate of 20% ~ 30%, and it is estimated that it will reach $654.38+00 billion in 2065.438+00.
At the same time, the international market demand for organic products from China is increasing year by year. China's agricultural and sideline products such as organic rice, vegetables, tea and miscellaneous grains, and processed products such as camellia oil, walnut oil and honey are in short supply in the international market. The health value of organic food is mainly reflected in the following points:
(1) Relative health: Studies show that organic products contain more trace elements such as iron, magnesium and calcium and vitamin C, while the contents of heavy metals and carcinogenic nitrates are low.
(2) Good taste: Organic agriculture advocates maintaining the natural ingredients of products, so it can maintain the original flavor of food.
(3) Chemical substances: Under the concept of organic production, all production and processing processes are only allowed to use chemical substances under limited conditions.
(4) Production process: Under the concept of organic production, genetically modified organisms and their derivatives cannot be used in all production and processing processes.
Four. diagnoses
A total of 530 paper questionnaires and electronic questionnaires I were distributed, and 525 questionnaires were recovered, of which 500 were valid, with a recovery rate of 99.06% and an effective rate of 95.24%. Among them, there are 206 males and 294 females; 20-30 years old 153 people, 0-40 years old 106 people, 0-50 years old 187 people, 54 people over 50 years old; Occupations are 52 senior managers, 229 ordinary employees, 83 housewives and others 136; 14 1 person with a monthly income of less than 2,000 yuan, 1 person with a monthly income of 2,000-3,000 yuan,18 person with a monthly income of 3,000-4,000 yuan, and 700 people with a monthly income of more than 4,000 yuan. The family consists of 65438+ 128 children under 06, 93 pregnant women, 18 1 elderly people over 50, and 98 others. In order to test the control variables by chi-square, we integrated the basic information, including 259 people aged 20-40, 24 1 person over 40; 28 1 for employees and 219 for non-employees; 306 people with monthly income below 3,000, and 194 people with monthly income above 3,000; There are 402 special people and 98 non-special people in the family.
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